Shownotes
Welcome to The Operations Mastery Podcast! Courtney Kehl, the CEO of Expert Marketing Advisors, is our special guest. Expert Marketing Advisors is a company that has played a crucial role in launching major tech firms in and beyond the Bay area. With over 40 core team members and strategic partnerships, Expert Marketing Advisors operates as an end-to-end marketing services agency, offering expertise in various marketing areas. In this episode, Courtney shares insights into Expert Marketing Advisors' unique approach, emphasizing the importance of balance between internal operations and external marketing efforts. She discusses their successful use of channel partners, the impact of AI on content creation, and the significance of a cohesive strategy. Listeners will discover how Expert Marketing Advisors navigated challenges, including the tech bubble and recession, and gain valuable advice from Courtney for B2B tech companies aiming to scale and succeed.
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