Dental marketing has changed significantly, but the goal is still to connect with the right patients and give them a reason to care. In this episode, Kirk Behrendt talks with Minal Sampat, marketing strategist, social media coach, dental hygienist, best-selling author, and founder of Marketologist, about what is working in dental marketing today.
You will learn how to use AI without losing trust, create content around patient outcomes, improve local and social marketing, track where patients actually come from, and evaluate your marketing budget based on your audience and competition. For practical ways to make your marketing more effective, listen to Episode 1085 of The Best Practices Show!
Main Takeaways:
- Marketing platforms and techniques continue to change, but effective marketing still depends on connecting with people and giving them something they care about.
- AI should be used as a tool rather than a substitute for human communication, and practices should be transparent when AI-generated avatars or content are being used.
- Dental content builds more trust when it shows the patient outcome of treatment instead of focusing only on procedures.
- Practices can expand their local reach by supporting nearby businesses and organizations and collaborating with them through social media content.
- Marketing budgets should be based on the competitive environment, the patients the practice wants to serve, and the activities that produce a measurable return.
- New patient forms can help identify the patient journey by allowing patients to select every marketing source that contributed to their decision.
- Internal marketing should emphasize patient appreciation and practice culture, while external marketing should create a consistent experience across reviews, social media, websites, ads, and patient communication.
Episode Chapters:
00:00 What is working in dental marketing today.
02:39 Minal’s background in marketing and dental hygiene.
05:40 Creating a Guinness World Record campaign.
10:11 How dental marketing changed after COVID-19.
13:26 The growing role of AI in marketing.
14:55 Using AI while maintaining trust.
17:00 Humanizing AI-generated communication.
21:05 Social media content and Google search visibility.
22:30 Creating dental content that builds trust.
28:49 A simple local marketing strategy for dental practices.
30:59 Combining ground marketing with social media.
33:11 Leveraging existing marketing to reduce unnecessary spending.
35:37 Understanding your target audience.
36:52 Marketing KPIs and tracking patient sources.
40:07 Internal versus external marketing.
42:29 Evaluating the potential patient journey.
44:15 Final thoughts on using marketing tools effectively.
44:47 Minal’s Exchange session.
45:43 Podcast Wrap Up
Guest Bio:
Minal Sampat, RDH is the bestselling author of Why Your Marketing Is Killing Your Business, And What To Do About It. She is the founder of Marketologist® - an online marketing strategy & training course & community, a renowned marketing strategist, sought-after speaker, and social media coach extraordinaire.
Minal is the founder of the popular CE on The Beach™ event! She hosts CE events & workshops on beautiful islands around the world. This event has sold out every single time!
Plus, she is the Co-founder of the Pediatric Dental Marketing Course & Pediatric Dental Growth Summit!
P.S. Many call Minal the "Marketing Therapist."
Episode Resources:
- https://www.minalsampat.com/
- https://ceonthebeach.com/
- https://marketologist.com/
- https://www.instagram.com/minalsampatllc/
- https://www.facebook.com/RealTalkWithMinalSampat
- HeyGen: https://app.heygen.com
- ChatGPT: https://chatgpt.com/
- Perplexity: https://www.perplexity.ai/
More Helpful Links for a Better Practice & a Better Life:
