It’s hard enough to come up with ideas — but when we do, how do we know they’re any good? How can we evaluate our ideas and make sure we’re choosing the ones that will create the best content?

Shannon left us a great comment on the blog with exactly this question, so I thought it would be fun to address here in the podcast.

In this 15-minute episode, I talk about:

• Why content processes are so valuable, no matter how frequently you publish
• How often to write those “wild hair” posts that might be off your general path
• The “compass” you can use to find the best ideas
• The questions you can answer for the most resonant content
• Finding the right balance between inspiration and practicality

Listen to Copyblogger FM: Content Marketing, Copywriting, Freelance Writing, and Social Media Marketing below ...

The Show Notes

• If you’re ready to see for yourself why more than 201,344 website owners trust StudioPress — the industry standard for premium WordPress themes and plugins — swing by StudioPress.com for all the details.
• Our Certified Content Marketer program will open to new students shortly. Drop your email here and we’ll let you know when we re-open
• Our editorial team’s recommendations on How to Find a Juicy Writing Idea When your Creative Well Has Run Dry
• A post I wrote on how to move from an idea to a finished piece of content
• Pamela Wilson’s great post with a process for writing one strong piece of content a week
• A podcast I recorded a few months ago about how to develop a compelling marketing idea
• Big thanks to Shannon for her great question! You can catch her blog at Lives Abroad
• Lately I’ve been spending more time on LinkedIn @soniasimone — feel free to drop me a question or note there, or right here in the comments