In this episode of Inner Sanctum we're joined by the beautiful Jess, the creator of Honey and Muse in Sydney. Jess, took us through her journey in the industry and her decision to go from Salon to Solo. From taking over an established salon at age 21 to rebranding it into Honey and Muse.
Jess has been bold and strategic with the changes she's made and her passion and love for her craft is clear. She's faced significant obstacles head on. Including a major price adjustment, overcoming retail aversion, the impacts of COVID-19. As well as recovering from neck surgery!
She's taken it all in her stride and is thriving. We highlight the importance of appropriate pricing, retail strategies, mentorship. As well as the role of social media in client attraction. You're going to love this episode.
00:00 Episode Summary
02:19 Introducing Jess from Honey and Muse
04:45 Jess's Journey: From Salon Purchase to Rebranding
11:21 Navigating COVID-19 Challenges and Downsizing
17:20 The Impact of Rebranding and Relocation
30:29 Adjusting Pricing and Services Post-COVID
39:24 Navigating Pricing and Client Expectations
40:34 Understanding Financial Goals and Pricing Strategies
42:52 The Importance of Retail in Salon Business
45:00 Building Client Trust and Loyalty
54:01 Social Media Strategies for Salon Owners
58:00 Overcoming Business Challenges and Personal Growth
01:09:22 Conclusion and Final Thoughts
Mentioned in this episode:
https://www.salonrising.com
💛 A HUGE Thank You to Our Podcast Sponsors - Timely
We’ve partnered with Timely to bring you something special:
➡ Enjoy a 14 day free trial to see how Timely can transform your salon.
➡ New customers get 50% off their first 3 months.
If you've been thinking about levelling up your salon systems, this is your moment. Timely is designed specifically for salons. Helping you manage bookings, clients, staff, and more with ease.
Use the code SALONRISING at checkout or click the link below to to claim the offer. 👇
Timely
🎧 Event Spotlight: THIS GENERATION
THIS GENERATION, presented by Monique McMahon, is a one-day, industry-led education experience bringing together three hair artists and three unique creative perspectives.
Joining Monique on the day are Taylah Jones and UK award-winning colourist Luci Green, sharing modern technique, global trends and ideas you can take straight back behind the chair.
The day also includes a business and mindset conversation supported by Salon Rising, with Jen and Samara attending on the day.
📍 Edwards & Co Fortitude Valley
🗓 Monday, 2 March 2026
🎟 Tickets are limited — find all the details via the link below 👇
This Generation
