• Popularity of Formula 1 racing worldwide
• Increasing local interest in Formula 1 racing via expos and presentations.
• Elements of the Formula 1 weekend: fashion shows, live music, etc.
• A New York, LA, or Vegas experience that you can have an in Austin
• How this year's venue will add to the Blu Party experience. 
• Collaborating with other company's to put on events

"If you want to go to a cool party, see some faces you recogonize, and mix with an international crowd that you normally wouldn't get to do, this is the way to do it." - Ian Weightman

"Theres something so unique and so special about this space and us doing this beautiful F1 Blu party at that space, in that building [old Antones]." - Ginger Leigh

"They enjoy the experince that we put on and present and produce to everybody, because it is different. It's a once a year type of party that we're putting on." - Jeannine Rock