In this episode, we break down a step-by-step lead generation strategy designed specifically for tour and activity operators. It’s not just about getting more website visitors—it’s about turning that interest into real bookings.

We’ll cover how to define your ideal customer using detailed personas, create irresistible lead magnets like destination guides or special offers, and build a website that’s primed for conversion. You’ll also hear how to drive targeted traffic using paid ads and social media, and why email marketing is still king when it comes to nurturing those leads into loyal customers.

Plus, we dig into the importance of tracking your efforts so you’re not just generating leads—you’re generating the rightones.

🎧 Whether you’re just starting out or looking to tighten up your funnel, this episode is packed with actionable advice to help your tourism business grow.