In this episode, we dive deep into the world of B2B marketing, sharing key insights and strategies to help you optimize your marketing workflow. We discuss the importance of the 80/20 principle, finding your 'why', the power of partnerships, and much more.

🎯 Key Topics Covered: 🎯

1. The 80/20 Principle in B2B Marketing

2. Bridging the Gap Between Sales and Marketing

3. The Power of Partnerships in B2B Marketing

4. Improving Impact with EDMs and Testing More Pay Channels

5. The Importance of Reporting in B2B Marketing

If you didn’t get a chance to follow us through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!

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It’s been a long, but great season.

We’ve reached the end. So here’s a wrap up episode to go through the highlights.

If you didn’t get a chance to follow us through this season but still want to get the most out of it, be sure to check out this episode to give you a quick access guide into the content of the season!

Links:

Ep 70: CRMs, CDPs, and Data

Ep 65, 66, 72: Reporting

Ep 68: CRO

Ep 69: Affiliates & Partners

Ep 74: Sales Analysis

Ep 71: EDMs

Ep 76: ChatGPT and AI tools

Ep 78: Content Repurposing

You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.

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