This is the companion audio for this week's Dear Solo Coach Letter.

I answer one question each week in the letter. If you'd like to receive the letters, you can subscribe at: theeleveatedmind.com/letters

If you read one, hit reply and ask me a question, I keep these anonymous, and will answer your question in a future letter.

Link I mention: https://bingeablebusiness.com/

Okay, so here's a little bit more in regards to what to do when

a launch doesn't work. And you know this side of it's gonna be

the internal stuff because I can tell you from enough time in the industry,

enough time in coaching people and observing,

and the thing I can say with certainty is that

all of the inner stuff will

take you out of success faster than any marketing element.

meaning any marketing element that isn't working well or is done incorrectly.

Like the thing that will f that will fail your business faster

is the internal stuff. So, you know,

as I said, there's so many elements that go into making a launch successful

for the results that you want.

Now, I've been a part, as I said,

of many very big launches, even small launches.

I can say that like in in the past,

if I think about launches that I have managed,

you know, we can have a launch going out

to fifty thousand people plus people that

are in other people's audiences,

meaning partners promoting it,

to get 30 people on

a webinar and ultimately.

twenty people out of the whole launch into the program.

On the flip side of that, because I don't want you to think you have

to have these astronomical numbers just to get a handful of clients.

You don't, because on the flip side of that,

I've also seen a launch go out to 200 people

and get 20 people into a program.

So what it comes down to is in the difference between those

two was the quality of the audience,

meaning

The audience had been hand selected over time,

~ nurtured so that it was very ~ a very active audience,

very engaged. And when I say hand selected meaning there are things

in place to ensure that the people who come into your community,

who come into your list are your ideal clients.

I've made this mistake myself in my own business where I've participated

in events to bring people into my community without knowing

for certain whether they were a match to my ideal client.

And that's okay too. I'm not saying that that you know,

you don't if if you've done that and you don't think that your audience

is full of your ideal client, that's okay.

You can

move forward from here knowing that and work on that.

But it doesn't mean you need to throw everything out and start over.

Not at all. So coming back to launches,

the the bigger thing that I see and from the internal side is when

a launch doesn't perform in the way that a coach or another service provider,

some sort of offer being made.

that's being made through a a big intentional campaign.

that when it doesn't result in clients

Making it mean something about you,

making it mean that your business idea,

this thing that you're so very passionate about,

isn't gonna work. Making it mean that you've whether you let's say

you went through a program where the whole point was to get all

of these assets together and launch,

and it was a big investment to be in the program and a ton of work

to get to where you are and you

Then say, I spent all this money and nothing.

Like w and let me tell you, that is far from the truth.

You may have spent a bunch of money to be in the program,

but there is a whole lot that you learned.

And as I said in my letter, my solo coach letter,

just because you didn't get clients during the launch,

or maybe you didn't get very many,

does not in any way mean

That it was a waste because as I said,

you you have to do it. You have to put it out there and go through

the motions before you know what to do next and how to actually

get clients into your program.

Every time, regardless of the outcome,

you're learning something and there's valuable information there if

you know where to look for it to inform you as to what to do next.

Now

I'm gonna stop myself here because this is one of my like soapboxes,

but I know I'm getting a little bit off track because I've already said this

in the email. The bigger thing that I want you to remember is no matter what

the result of the launch is, if it's unfavorable or less than what you you wanted,

it does not mean anything negative about you.

It does not mean anything negative about your abilities.

It does not mean anything negative about maybe a program that you went through

in order to do this launch. It does not mean anything negative about your business

idea and your passions and the thing that

you want to be able to do and to build a business from.

What it does mean is that you've got to dig deeper and you gotta find

the pieces that actually were working well and then the pieces that weren't working

well and change them for the next time around.

And every iteration gets better and better and better until you hone

it in and you're you know then that you can get the results that you want

and it becomes predictable. That might entail one of the things I said

in the email is ~

Asking the question, you know,

has the author been validated before the launch?

This is something that is super important because often

and and I've you know taught in really big programs.

Of course I teach in my own programs and coach.

And one of the biggest mistakes that

I see is well,

this is kind of two-sided. People putting all this energy and effort into

a big launch.

without having validated their offer first,

meaning how do you know that this is something people want?

Have you had conversations where you,

set a goal of having 10 to 20 conversations with people who would

fit your ideal client just to see what it is that they want and need?

And that can be one way of validating.

Another way is simply that you have had someone ~ work with you in that capacity,

paid for it, or pieces of it.

Because when I see that there's been no validation done at all,

it might mean that the offer itself does have to change a bit.

Maybe even the audience. I know that kind of feels like especially if you

put a lot of work into it, that can be a little scary.

But don't let it be because it comes down to

Defining your audience, your people,

and in that audience there are some that are your ideal client,

and making sure there's a demand for what you're offering.

And that part can be super scary because some a lot of times there's resistance

in validating or verifying that because you're afraid that you're gonna

get the answer you're gonna get back is no.

And that you have to just scrap everything.

And that is so far from the truth.

It may just mean that you have to change the door.

And when I say door, let me give you an example.

You may need to let's say have a door,

meaning the way people come into your business,

the way that you position the work that you do,

may let's say you're doing health coaching,

but the but the audience that you're working with combined with

the the focus health is super saturated in the market.

You can niche down, you might be able to niche down,

say, in age or whether you focus on women or men But you

may find that in doing that, you just kind of like niched yourself out of a market.

So what you have to find is what's the door so

Coming back to the example of let's say

People of a certain age and health coaching,

it's saturated. If you niche down further,

you're only finding that there's no market for it.

So what if there was,

let's say, for example, hiking enthusiasts,

because that's something that you happen to love too.

Maybe, and this is a really rough example,

but maybe that becomes the door.

You're still

Health coaching and you're still health coaching the specific people that

you want to health coach, but the hiking element is where there's a market.

I hope that makes sense. Really rough example,

but want you to kind of get get that idea.

So it doesn't mean, because the point is,

it doesn't mean that if you find that there really isn't a big enough market

for the work that you're doing,

that you can shift the door and therefore

Tap into a market that enables you to do the work that you love to

do with the people that you love to do it with.

And it just takes the work, right?

Of figuring that out and finding it.

And it could be really frustrating,

trust me. I do know.

So there is that. And I just want to encourage you that when

you do that, when you put in that time and effort and work and you find it,

then you know that you can.

Do another launch and the chances of that launch performing better

and even to the point that you want it to perform,

you know, reach getting the results that you want is much higher.

But a lot of times we're going into these things,

we're launching, and we're doing so very,

very blindly because that's just what we're taught.

Pull together your offer. Now do this launch,

you know, do steps A, B, C, and D.

And voila, you have clients. And while it does happen,

yes, it isn't it happens far less often because there's just more to it than that.

I want to encourage you that if you have experienced this where you've been

promoting something and it you haven't been getting clients,

there's a whole lot that goes into that.

And I don't say that for it to be overwhelming because you can absolutely figure

it all out, and then you know exactly what you're looking for and exactly what

you need to change and tweak and refine.

And what comes on the other side of that,

that predictability, is worth all.

The effort tenfold, I promise you.

All right. Go on with your day.

Have a beautiful week. Much love.