There are times - good, bad, and ugly - when life intrudes on business and it's hard to think, let alone create content. Should we even be creating content, running a workshop, having a flash sale? There's no single answer there. But at some point as solopreneurs, as business owners, we will need to deal with the moments when it's beyond overthinking, and we just can't think at all.

What do we do now and next? Some big picture, general tips plus 4 concrete content tips as you build up an emergency marketing kit to get you through those patches so you take care of yourself and don't disappear.