How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence.

Timestamps

[00:00] The niche question coaches keep asking

[01:00] Why most niche statements don’t work

[02:00] The memory test for a strong niche

[03:00] Where your niche actually comes from

[05:00] Turning vague ideas into real problems

[06:30] The fear of choosing wrong

[09:00] Building a niche that fits your life

“Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott

Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience.

Say your niche out loud today and take one step to share it, even if it’s not perfect yet.

Useful Links

Learn about The Business of Coaching programme

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Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches

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Clear Yes Workshop - Strengthen Your Niche Message

Join Me Live: The Clear Yes Workshop If you know you’re great at what you do but potential clients still are not fully understanding your value, this workshop is for you. On Wednesday 22 April, 1.00 - 2.30pm BST, I’m hosting The Clear Yes Workshop. A live training designed to help you strengthen your niche, message and promise so clients stop saying “sounds interesting” and start saying “how do I work with you?” Inside, I’ll help you create messaging that feels clearer, stronger, and more compelling so your coaching is easier to sell. You’ll leave with: A clearer way to explain what you do A stronger message that resonates More confidence talking about your coaching Bonus for the first 15 sign-ups: A personalised Loom review of your messaging after the workshop. Investment: £39 + VAT Sign up via the link below. https://go.joannalottcoaching.com/yesworkshop