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#61: Selling vs. Marketing Your Book
Episode 6129th June 2021 • The Book Marketing Action Podcast • Weaving Influence
00:00:00 00:30:49

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Today's episode is part of an ongoing series called Author Journeys. This series focuses on interviews Becky conducted for her upcoming book, Reach: Create the Biggest Possible Audience for your Message, Book, or Cause (April 2022). In this episode, we are joined by Todd Sattersten—Publisher at Bard Press, “Producing One Best-Selling Business Book At A Time.” During this episode, Todd shares:

  • About his work in the world and books
  • What is required for an author to successfully market and sell their book
  • How the idea that you have to get the problem right and how he thinks the book, The ONE Thing, demonstrates that principle
  • The difference between selling books and marketing books
  • As it relates to sales and marketing, tactics that he recommends that apply universally
  • Why selling 10,000 books in the first year is so important 

For our show notes, including action steps, and resources, visit:

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