If you’re like me, you’re always on the hunt for a new podcast to add to your rotation. The trouble is that sometimes wading through the options can become overwhelming.
Luckily, there is a way to make the search a little less stressful–podcast networks!
Podcast networks are helpful for both listeners and content creators alike. If you are a listener, then podcast networks make finding a new show easy by curating quality content and putting it all in one place for you to find. If you are a content creator, then being part of a podcast network can help increase your revenue and broaden your listener base.
And as the podcasting business continues to grow, more and more podcast networks are launching. Podcasters now are encountering a similar dilemma that bloggers faced a decade ago: as your show gains respectability and audience, how do you decide when’s the right time to join a podcast network? And what are the questions you should be asking for any suitors that come your way?
Podcast networks are looking for podcasts that are up in the tens of thousands of downloads, multiple times over. This is common among the largest podcast networks. Many won’t consider accepting a show unless it has a minimum of 50,000 downloads per episode.
Given that most advertisers are chasing scale and buy ads based on CPM, some networks feel it’s not worth their while to take on smaller shows.
My guest found this approach frustrating; there were many podcasts out there, including his, that had managed to achieve a high degree of quality without meeting the 50,000 download threshold. It seemed like there may be an opportunity for a network to target these mid-tier shows.
Chase Smith - coordinates a podcast network called https://pressplaypodcasts.com/ Press Play Podcasts - a network of 5 podcasts.
"The Press Play Podcast Network exists to empower hosts and create high quality, professionally sounding, engaging content for its listeners. At P3, we pride ourselves in helping bring your vision to reality by providing you with the proper tools and support to make your show a success. Whether you are a podcast veteran or diving into the medium for the first time, we will walk alongside you and help get your show on the air."
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
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If your business is using podcasting as a marketing or branding tool, I would love to showcase your podcast. Go to www.notetofutureme.com and scroll down to my booking calendar. Email us at podcasts@circle270media.com to set up time to talk more about your new or established business podcast.
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