If you’ve been thinking about posting more on LinkedIn or if you’re curious about how to best use this social media platform, today’s encore is for you.

It took me a long time to understand the purpose of LinkedIn and how it can be beneficial in connecting me to the right followers. Join me for an honest look at my experience and the biggest lessons learned.

You’ll Learn:

• 5 lessons learned over the last 2 years on LinkedIn:
• The magic is in the DMs.
• Focusing on thoughtful relationships is better than chasing followers.
• LinkedIn’s search tool is amazingly helpful for making connections.
• The algorithm will always change.
• Don’t chase trends, but focus on consistency and diversified content.
• Experiment on LinkedIn, but don’t overthink the metrics.
• Watch out for growth gurus.
• Be wary of those who over-promise and under-deliver.
• I’m more interested in posting things that will help a young therapist like I used to be.
• Followers are less relevant than you think.
• It’s about the right people—not ALL people.
• Try creator mode and curate your network intentionally.
• The daily posting game is a slow burn.
• I’ve learned to pace myself in posting.
• I would rather focus on slower growth in followers and have consistency and sustainability.
• Connect with me on LinkedIn!

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