Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.

We catch up with Lindsay Baggett who is a B2B SaaS expert in field marketing and the marketing manager at revenue intelligence platform Gong.

Questions we discuss:

• What is the difference between product marketing, sales enablement, and field marketing?
• How do you scale field marketing to support as many sales conversations as possible?
• How do you ensure alignment between the marketing team and sales?
• How do you navigate the engagement of non-technical prospects with a high-tech product?
• Advice for new field marketing managers

Here are some of the resources referenced in this episode.

• Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn
• Connect with Lindsay Baggett online: https://www.linkedin.com/in/lhopkinsevents/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/

Where to find The State of Sales Enablement:

• Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g