Shownotes
Many people start with the content before establishing the value, but this ain't the chicken and the egg. One of them definitely comes first if you want to create high-value content that generates serious ROI for your company. Learn how to set clear expectations based off of business objectives to ensure no content efforts are wasted.
Here are the shownotes and video: https://defythestatusquo.com/2019/08/19/value-of-content/