Today I’m getting honest about something that didn’t quite land in my last launch, and how AI played a part in it.

I’m sharing the uncomfortable lesson that reminded me why personal brand cannot be outsourced, not even to the smartest tool in the room.

We’re talking about where AI is genuinely useful, where it quietly flattens your voice, and why convictions, standards and clear positioning are now your greatest competitive edge.

If your marketing has started to feel a bit… word salad, this episode will help you recalibrate.

Highlights:

(02:10) The launch email that didn’t sound like me

(06:40) Why AI can polish copy but dilute personality

(09:35) What actually differentiates you in 2026

(14:20) Your convictions, standards and enemies matter

(18:05) Community building versus chasing engagement

(24:10) Where AI helps and where it quietly harms your brand

To find out more:

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This podcast is proudly produced by Wavemakers Audio