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Why Every SaaS Founder Should Care About Customer Onboarding with Sri Ganesan # 190
Episode 19030th September 2022 • SaaS District • Akeel Jabber | Horizen Capital
00:00:00 00:34:24

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Sri Ganesan is Co-founder & CEO of Rocketlane, a leading Customer Onboarding Platform and SaaS product that helps businesses by replacing generic project management and document collaboration tools with a unique, unified workspace. 

Sri has spent his last 9 years building and scaling SaaS businesses. His last start-up, Konotor, was acquired by Freshworks in 2015 and went on to become their fastest-growing product (today known as Freshchat). Prior to building start up, Srikrishnan was leading product teams at companies like Verizon, Rediff, and Jigsee.

In this episode we cover:

  • 00:00 - Intro
  • 01:35 - Sri's Background + Freshworks Acquisition Story
  • 08:33 - Founding Rocketlane
  • 11:10 - The Importance & Impact Of Customer Onboarding
  • 14:29 - What Kind Of Companies Rocketlane Is Build For
  • 16:55 - The Needs Of Sales & Marketing Teams In An Onboarding Platform
  • 19:35 - Flying Cat Marketing - Content-led B2B SEO agency
  • 21:33 - Prioritizing The Most Important Things When Onboarding A New Client
  • 24:09 - Pros & Cons Of Following An Onboarding Template vs Natural Conversations
  • 25:52 - How New Business Can Implement Or Optimize A Customer Onboarding Process
  • 27:46 - Sri's Favorite Activity To Get Into a Flow State
  • 28:27 - Sri's Piece Of Advice For His 20 Years Old Self
  • 29:03 - Sri's Biggest Challenges at Rocketlane
  • 30:19 - Instrumental Resources For Sri's Success
  • 32:26 - What Does Success Means for Sri Today
  • 33:09 - Get In Touch With Sri

Get In Touch:

Sri's Email

Sri's Twitter



Girish Mathrubootham


Leadership and Self-Deception: Getting out of the Box by The Arbinger Institute

Made to Stick: Why Some Ideas Survive and Others Die by Chip & Dan Heath

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