In this solo episode of Creating Powerful Impact, I’m diving deep into what it takes to transform a typical event into a powerful business growth tool—specifically from the perspective of the incredible support teams that make it all happen. If you’re an OBM, EA, or a critical team member responsible for managing the event planning process, this one’s for you! 🌟
We all know the feeling of being handed an exciting new event idea from a client, but then suddenly getting overwhelmed by the weight of expectations, logistics, and execution—all while juggling your usual responsibilities.
So, how do you take an event from a conceptual dream to a seamless reality that delivers the desired results and leaves attendees raving about the experience?
I’m sharing my go-to strategies, including the must-ask questions that will help you and your clients define what success really looks like, ensure the vision is aligned from the start, and avoid those last-minute panic moments.
Plus, I’ll reveal the secrets to managing timelines like a pro (even when things inevitably go sideways), and how to turn what is traditionally seen as a cost-center event into a profitable experience. 🏆
But that’s not all—I’m also digging into the nuances of working with contracts and venues. Hear my real-world story of saving a client $15,000 simply by knowing the right clauses to include and redline.
Whether it’s navigating complex venue contracts, aligning event goals with budgets, or knowing when to call in external experts for support, this episode is your backstage pass to flawless event execution. 🎤✨
Ready to uplevel your OBM or EA game and create events that leave a lasting impact? Grab your free Initial Event Planning Playbook at eventfreegift.com and walk away with a step-by-step guide to confidently lead your client’s next event from concept to completion.
Let’s ensure every event you support becomes an unforgettable experience that fuels growth, retention, and profitability. Tune in, take notes, and get ready to be the secret weapon your clients never knew they needed! 🎧🔗
Key Moments:
[01:52] - The Mixed Emotions of Event Planning
[04:28] - The Wake-Up Call: Focusing on Vision Over Logistics
[08:39] - Negotiating Contracts to Protect Your Client
[09:18] - How to Create an Emotional Experience for Attendees
[16:29] - Managing Timelines and Knowing When to Call in Help
At Grace & Ease Productions, Inc., we partner with coaches, consultants, and experts to profitably scale their business with events, allowing them to make sales faster, with greater predictability and less team burnout. Leveraging our expertise in creating engaging and profitable events, we design comprehensive sales strategies that utilize webinars, live events—both in-person and virtual—and other scalable platforms to connect with large audiences, converting prospects into loyal clients and driving substantial business growth.
Our commitment ensures that every step of the process feels graceful, spacious, and effortless for you and your team, allowing you to focus on what you do best while we handle the rest. With our team of Certified Event Producers™, we support entrepreneurs in establishing authority, credibility, and visibility in their respective industries. Our comprehensive event solutions include every aspect of event planning, speaker and sponsor support, and production, ensuring attendees are engaged and inspired, leading to revenue-generating opportunities and lasting connections.
We specialize in assisting Speak-to-Sell clients to achieve high profitability through their events. Recently, one of our clients generated over $2.1 million in a single virtual live 3-day event. To date, our clients have made over $28 million in revenue, gained over 3,700 new clients, and changed the lives of over 29,000 attendees.
Whenever you’re ready, here are 3 ways we can help you leverage events to help you simplify your sales process and scale your business.
Connect with Shay: GraceandEaseProductions.com
Initial Event Planning Playbook at eventfreegift.com
