Todd Feldman of The Rocket Factory shares the surprising fact that 70% of the time, a business's strategic plan fails. Even worse, it can take 18 - 24 months to even know if your plan is on track. As Todd jokes, "That's why they call it shelfware!" On the other hand, you'll never reach your objectives if you bypass the development of your strategy and go immediately to tactical implementation. Todd advocates for a dynamic systems approach to strategic planning and takes us through both the benefits and implementation of this technique. Todd sums it up by stating that one key goal of your strategic planning process is to create a sustainable business in all meanings of the word sustainability. Todd has a nice gift for our audience but you have to listen to the end for the details.

Show highlights

02:58 70% of the time, a business's strategic plan fails.

04:37 Should you scrap the strategic planning process altogether?

06:50 Using a dynamic systems approach to develop your business strategy.

09:20 Your strategic plan is done on an ongoing basis not just at the same time every year.

11:15 The benefits from using a dynamic systems approach to strategic planning.

17:04 What you need to do to implement a dynamic systems approach to strategic planning.

19:44 Learn about Todd. Email Todd at todd@gorocketfactory.com

Connect with Jay

Email Jay at jay.kingley@centricityb2b.com

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