Shownotes
63 - Unlocking AI's Potential for Local Business Growth
Welcome back to the HighLevel Experience Podcast, hosted by Vit Muller. In this episode, we have a special guest, Declan O'Reilly, also known as the GHL Wizard or HighLevel Jesus. Declan is renowned for his expertise in leveraging AI to transform local businesses. Join us as we dive into the world of AI, exploring its applications, benefits, and the future of AI in business.
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About Declan O'Reilly
Declan O'Reilly is a celebrated figure in the HighLevel community, known for his innovative use of AI to drive business success. With a rapidly growing YouTube channel and a thriving community, Declan has become a go-to resource for agencies looking to harness the power of AI.
Highlights 🔥
Key points we talked about in this pilot episode!
- 👉 [00:01:00] Achievements and Updates - Declan shares his recent achievements, including significant growth on YouTube and success in affiliate marketing.
- 👉 [00:02:00] AI in Local Businesses - Discussion on the increasing demand for AI in local businesses and the introduction of new AI snapshots.
- 👉 [00:03:00] AI Agents and Chatbots - The role of AI agents and chatbots in recurring business models and the ease of selling AI solutions to businesses.
- 👉 [00:05:00] Voice AI Enhancements - Vit and Declan discuss the improvements in voice AI technology, including new features and customization options.
- 👉 [00:11:00] Overcoming AI Hesitations - Addressing common objections from business owners regarding AI implementation and strategies to overcome them.
- 👉 [00:27:00] Native vs. Third-Party AI Tools - The pros and cons of using native HighLevel AI tools versus third-party vendors for local businesses.
- 👉 [01:04:00] Final Thoughts and Advice - Declan emphasizes the importance of prospecting for AI agencies and shares resources available on his YouTube channel.
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More info about this episode:
- Type: Audio (Explicit )
- Link: https://podcast.highlevelexperience.com/episode/unlocking-ais-potential-for-local-business-growth
- Authors: Vit Muller
- Copyright 2024 vitmuller.com | highlevelexperience.com
Transcripts
Hey, high level.
Vit Muller:Welcome back to another episode of the High Level Experience Podcast.
Vit Muller:Today we've got a real treat for you.
Vit Muller:Our guest today is none other than the GHL Wizard himself,
Vit Muller:also known as high level Jesus.
Vit Muller:He's been around the blocker with a bunch of podcasts already, so, you know, he
Vit Muller:is got some gold nuggets to drop and, you know, he's got a knack for making AI
Vit Muller:work wonders for local businesses, which is what we're gonna talk about today.
Vit Muller:So please welcome to the show, Declan O'Reilly, everybody.
Vit Muller:Declan O'Reilly: Thank you so much for having me, man.
Vit Muller:I always love being on.
Vit Muller:Mate.
Vit Muller:Welcome back to the show.
Vit Muller:It's been, it's been about a year.
Vit Muller:It's been great, seeing you here last time and it's great to have you back.
Vit Muller:Declan O'Reilly: Mm-hmm.
Vit Muller:Yeah, I added a bunch of awards of awards since last time, so I got more coming, so,
Vit Muller:you've been busy.
Vit Muller:I can see it.
Vit Muller:Yeah, mate.
Vit Muller:That's impressive.
Vit Muller:so, I mean, the obvious is behind you, but what's been happening in
Vit Muller:your world since last time we talked?
Vit Muller:Declan O'Reilly: so since last time I've actually like, I don't wanna, I
Vit Muller:don't, I don't wanna, this is, I'm not sure how accurate this is, but I would
Vit Muller:say I have five to six x to everything.
Vit Muller:I mean, YouTube has grown.
Vit Muller:I have another one of these coming, the gold, and I'm pretty sure I won
Vit Muller:the SaaS or the, the platinum one.
Vit Muller:The bigger one.
Vit Muller:So I'm pretty much sure I got that.
Vit Muller:And then obviously the affiliate stuff is really kicking off.
Vit Muller:but I've really dove into AI and really, you know, mastering, you know, growing
Vit Muller:AI agencies and in my community we've had a massive, massive, you know, influx
Vit Muller:of wins recently, with people being able to sell a lot of businesses on AI just
Vit Muller:because, obviously the demand for it.
Vit Muller:But we've added a lot of these new AI snapshots, you know, all all this stuff
Vit Muller:that, you know too with high level.
Vit Muller:Their AI has gotten so much better, so much better since when they first started.
Vit Muller:so I, I'm pumped.
Vit Muller:I'm just excited to see where it goes.
Vit Muller:So.
Vit Muller:It's, yeah, it's definitely a big topic.
Vit Muller:It's a, it's a big trend.
Vit Muller:Very, very big trend, this year.
Vit Muller:what.
Vit Muller:What are you finding is working for, for the agencies when it
Vit Muller:comes to rolling out the ai?
Vit Muller:What offers are working?
Vit Muller:Can we unpack it?
Vit Muller:I mean, we got an hour.
Vit Muller:I mean, there's so much to unpack here, right?
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:Oh yeah.
Vit Muller:So I, I would say first big thing is the use of AI agents and AI chatbots
Vit Muller:in reoccurring business models.
Vit Muller:That'd be the first big thing.
Vit Muller:Another big thing is smart websites, which is essentially just having
Vit Muller:AI chatbots and AI voice agents and some automations on a website.
Vit Muller:But what I'm starting to see, and when I did my, interview with Shaun
Vit Muller:Clark, I don't know if you saw it, we talked about this in depth and he was
Vit Muller:saying it's the biggest opportunity, as well, but the ability to go into
Vit Muller:a business that is already getting.
Vit Muller:Lots of calls or lots of messages and just to offer them the simple
Vit Muller:AI solution is possibly the easiest way to make recurring money.
Vit Muller:'cause it's, it's solving a problem they already have that.
Vit Muller:See with ads, with websites, with all these things, social media management
Vit Muller:we used to sell before, they may or may not need it, but with this, it's like
Vit Muller:they're taking calls almost for sure.
Vit Muller:I mean now some people don't, but for the vast majority, they're answering email.
Vit Muller:They're answering texts like they're already doing it.
Vit Muller:And to be able to come in and say, Hey, I can save you time, I can give you a
Vit Muller:better workflow, we can close more people.
Vit Muller:It's a no-brainer.
Vit Muller:And it's so much easier to offer a free trial.
Vit Muller:And I think that's one of the big reasons why I've had so many people
Vit Muller:sell so many businesses recently is 'cause it's such an easy sell.
Vit Muller:There's not this weird convincing, it's like, Hey, let me just
Vit Muller:give you a free trial of this.
Vit Muller:And then if it answers, you know, one call, it pays for itself.
Vit Muller:And if they already have a lot of calls, it does all of that.
Vit Muller:So.
Vit Muller:That I would say is the first big thing.
Vit Muller:I don't know what's been in your experience, but that's,
Vit Muller:that's been the first real big
Vit Muller:look, I mean, you know, I, I tend to overcomplicate
Vit Muller:things on my end, that's for sure.
Vit Muller:So I, I go into the weeds of things.
Vit Muller:I'm not the best example, but, I, I've been, I've been diving
Vit Muller:deep into it because like high level native grade pros and cons.
Vit Muller:So I went to, you know, research, looking at other platforms.
Vit Muller:There are a lot of other vendors, that have things that GHL doesn't have.
Vit Muller:Some of them are more mature on certain things, but I'm always
Vit Muller:keep getting back into like.
Vit Muller:Those are great, but high level has always, you know, has
Vit Muller:this trend historically always catches up with stuff anyway.
Vit Muller:So it's like, well, do I wanna build my whole infrastructure on a separate
Vit Muller:vendor where it's just like, you know, like, and it requires you have to have
Vit Muller:a Twilio, I can't use lc phone and little things like that, you know,
Vit Muller:it's, I'm trying to keep it lean.
Vit Muller:but yeah, for me I've been probably overanalyzing this whole process, so I
Vit Muller:haven't really properly kicked it off
Vit Muller:Declan O'Reilly: Wait, what?
Vit Muller:What do you think the upgrade, though, that they did with 11 Labs
Vit Muller:in retail AI for the voice agent?
Vit Muller:It's definitely better.
Vit Muller:Yeah.
Vit Muller:I spoke, I spoke to, Michael Reimer we, we, you know, we have a lot of, we had
Vit Muller:a lot of discussion over the last few months, in message talking about it.
Vit Muller:'cause he knows a lot, a lot about it.
Vit Muller:Right.
Vit Muller:so.
Vit Muller:he was giving me the scoop just before it was being rolled out.
Vit Muller:Now it's rolled out.
Vit Muller:It's definitely better.
Vit Muller:And then I went to town hall session, last week, which was all about like
Vit Muller:voice, ai, town hall session related.
Vit Muller:And the guys were saying 660 voices are gonna get rolled out.
Vit Muller:Right now there's about 140.
Vit Muller:A really cool thing that're gonna be rolling out is ability to filter.
Vit Muller:So we don't have any ability to do that and it's really painful.
Vit Muller:Right?
Vit Muller:Right.
Vit Muller:Now you wanna show, show you go to a, on a Zoom call with a client, like,
Vit Muller:hey, let's pick a voice together.
Vit Muller:And then you play a sample and then you can't stop playing that sample.
Vit Muller:It is like, I dunno, it's like a 15 second sample,
Vit Muller:Declan O'Reilly: Oh yeah.
Vit Muller:It's like so annoying.
Vit Muller:Like, Hey, just stop.
Vit Muller:Hey, stop.
Vit Muller:I wanna go to the next one.
Vit Muller:Like, you have to wait until it's just, so all these things
Vit Muller:getting, getting ironed out.
Vit Muller:I spoke to the guys, the developers, the head of developers for voice.
Vit Muller:They are, they, they know about this, they're gonna make it better.
Vit Muller:But mate, the filtering ability to pick by gender, by accents, I
Vit Muller:think maybe something else, well, definitely English, but definitely
Vit Muller:by language, but also accents.
Vit Muller:and then the other thing that's, that's coming as well is ability
Vit Muller:to, customize the nuances.
Vit Muller:So you pick a voice, you pick, pick that voice, but you can also then customize.
Vit Muller:Do you wanna add a background noise?
Vit Muller:Do you wanna add a background noise?
Vit Muller:Like, sounds like it's in a coffee shop.
Vit Muller:Little things like that that might have use cases.
Vit Muller:Yeah.
Vit Muller:Declan O'Reilly: I didn't, that's sick.
Vit Muller:That takes us to another level.
Vit Muller:I didn't know.
Vit Muller:I thought it was just, the new voices, y'all
Vit Muller:No, no, no, no.
Vit Muller:That's all.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:Because, and it's a weird one, right?
Vit Muller:You think I don't want a background that's disrupting.
Vit Muller:Well, sometimes you do, because it sounds like there are people
Vit Muller:talking in the background.
Vit Muller:It's like a call center kind of thing.
Vit Muller:It's like, it sounds more real.
Vit Muller:I don't know.
Vit Muller:Yeah.
Vit Muller:So, yeah, that's my scoop mate.
Vit Muller:I've, I've been, I've been diving into a lot of this, and it's, you know, I just
Vit Muller:over analyze things, so that's just me.
Vit Muller:But it also means I know a lot, a lot about the options out there,
Vit Muller:but I'm now, that's what's been like for the last couple of months.
Vit Muller:I'm definitely now at a, at a, at a spot where I'm like, okay, that's enough.
Vit Muller:Like, I, let's like go.
Vit Muller:you're saying free trials going to local business, but free trials work.
Vit Muller:Well, the only thing with that, it's like, You're dialing it in, so obviously,
Vit Muller:dialing voice, ai, like to a point where it's like really, really good.
Vit Muller:still requires, you know, like understanding the prompting and all that.
Vit Muller:So what's the behind the scenes, how do you make this free trial
Vit Muller:offer work in a scalable way?
Vit Muller:is what's the conversion like?
Vit Muller:Like can you unpack it?
Vit Muller:Declan O'Reilly: Yeah, so essentially, and, and it's hard to, to kind of
Vit Muller:explain without showing, but I can do a relatively good job, and I did this one.
Vit Muller:I went on high levels YouTube channel and did that workshop.
Vit Muller:But essentially what you can do is whether it's on their website,
Vit Muller:on their Google business profile, wherever, say you set up these agents.
Vit Muller:The goal is, is to essentially find businesses that have either high DM
Vit Muller:volume, text volume, you know, any sort of like traffic, especially high calls.
Vit Muller:And then going up to them and giving them a 14 day free trial.
Vit Muller:You can do a seven day free trial.
Vit Muller:in some cases you can do buy calls answered, which goes even faster.
Vit Muller:But the whole goal is you want to take, so for example, I'll just use the AI voice
Vit Muller:agent if they have a ranked GMB, okay?
Vit Muller:They have a website, you know, they have socials.
Vit Muller:You wanna put that number everywhere, okay?
Vit Muller:Just put it as many places as you can, or do some sort of call forting, whatever
Vit Muller:you can do with the assets you have.
Vit Muller:And the whole goal is to have it, take as many calls as possible,
Vit Muller:have the backend analytics, okay?
Vit Muller:And you can use the reporting tab in high level to kind of make this look nice.
Vit Muller:And you essentially wanna wedge yourself in a position where as soon as you
Vit Muller:pull out, they feel instant pain.
Vit Muller:'cause the goal is with like with a lot of other trials.
Vit Muller:You could stop and they wouldn't quite know you stopped.
Vit Muller:But with, especially with the AI voice agents, if you have it dialed in just
Vit Muller:right and you basically take it out, or I don't wanna say take it out, but like
Vit Muller:it ends, they immediately are left being like where the call is being answered.
Vit Muller:And that's what I've seen has helped a ton, especially for my
Vit Muller:students and, and in my community.
Vit Muller:That's one thing that's been working really well is just being
Vit Muller:able to pull out, you know, or have that, that trial end and then
Vit Muller:immediately it like leads into this.
Vit Muller:Like they're on the offensive, it's like turning the tables and then they're
Vit Muller:coming to you, which is way better than you going to them going, Hey,
Vit Muller:what the hell happened to my phone?
Vit Muller:And you tell them, obviously free trial.
Vit Muller:It's not like a, a magic, but it puts them in that, in that
Vit Muller:kind of chasing, pursuing you.
Vit Muller:It's kinda, you know what I mean?
Vit Muller:It's kind of, it's that dating advice here, but no, it's, it's
Vit Muller:making them come towards you.
Vit Muller:And in my opinion, it's, it's the one thing that I've analyzed,
Vit Muller:especially in everyone in the community that has worked the best.
Vit Muller:And with chatbots, it's essentially the same thing.
Vit Muller:It's just the high volume and being able to kinda, you know, if someone's
Vit Muller:getting zero calls per month or one call, it's gonna be a tough sell,
Vit Muller:but most people get a lot of calls.
Vit Muller:I think we can all agree with that.
Vit Muller:Maybe for those, it might be more of a database
Vit Muller:reactivation that might be a better offer for those if they have a list.
Vit Muller:Yeah.
Vit Muller:okay.
Vit Muller:So look, I mean, I, I spoke to a bunch of business owners over the course of this
Vit Muller:year about voice ai and then, you know, always typically get this, you know, some,
Vit Muller:like, I'm not quite ready for the voice.
Vit Muller:Like yesterday, for example, spoke to customer, you know, definitely let's
Vit Muller:explore con and they're already paying.
Vit Muller:They're already with us, right?
Vit Muller:But just that they haven't rolled it out yet.
Vit Muller:They, they were pausing on this, He's like, Hey, I'm, I'm not sure yet.
Vit Muller:You know, I'm kind of like, I'm very peculiar how, how
Vit Muller:I communicate and all that.
Vit Muller:meanwhile he is trying to grow the business.
Vit Muller:I'm like, what do you want?
Vit Muller:but, you know, he's, yeah, so he's saying, well, let's just start with
Vit Muller:conversation A, let's get that.
Vit Muller:And then the voice ad may be later.
Vit Muller:So, you know, there's like hesitations is what I'm trying to say.
Vit Muller:Some business owners have hesitations, some business owners, like they're
Vit Muller:listening to those voices and they're like, it doesn't, sounds
Vit Muller:very robotic, or like, this and that.
Vit Muller:I mean, you've help a lot of people like your students and then they, you know, on
Vit Muller:the back end, they help a lot of people.
Vit Muller:So there's some data, that we can leverage off.
Vit Muller:Like from, from your experience, how many, what's the right question?
Vit Muller:just on this topic, like how many people.
Vit Muller:Get approached, those business owners have those hesitations.
Vit Muller:'cause I think it's a common thing, but then also, you
Vit Muller:know, how do you overcome it?
Vit Muller:And then, you know, the, on the back end, how much, like, how quickly they realize,
Vit Muller:how, you know, how silly were they?
Vit Muller:They, they were about it.
Vit Muller:Declan O'Reilly: Yeah, that, that's a really, really good question.
Vit Muller:I have a really tactical answer.
Vit Muller:So the first thing is with ai, it, it's new, so you will get that no
Vit Muller:matter what the first thing is.
Vit Muller:Let's just try it for free, which it's, it can't hurt them.
Vit Muller:The second big thing I've realized about a lot of these objections is it's
Vit Muller:more a fear of AI or some weird thing with the tech as opposed to it working.
Vit Muller:Because if you see a lot of these businesses, their customer support sucks.
Vit Muller:It's worse than the original AI voice agent high level put out way.
Vit Muller:You know, many months ago when it was very rudimentary, these people, a lot
Vit Muller:of them have attitudes they can bear.
Vit Muller:And this isn't everyone.
Vit Muller:There's obviously people that do a good job, but I've noticed you call
Vit Muller:people and it's like a, a crappy robot would be better at this point.
Vit Muller:And now that we have the upgrades with high level, it's much better.
Vit Muller:So it's like, I I, I, I've gotten this objection a lot and it's funny
Vit Muller:to see, 'cause yes, there are some businesses where they got that one
Vit Muller:person they hired that's just a superstar at picking up the phones.
Vit Muller:The vast majority of people, they're getting paid a very little
Vit Muller:wage and they're just doing it 'cause they just didn't want a job.
Vit Muller:So like the performance is almost never the issue.
Vit Muller:It's a fear of something to do with tech or they just think it's a,
Vit Muller:something that's too good to be true.
Vit Muller:And that's why I recommend the seven day or 14 day free trial.
Vit Muller:Or just go let it answer four of your calls or something where you can just
Vit Muller:get it dialed enough just to show them.
Vit Muller:'cause if you can get it to just book an appointment or answer
Vit Muller:someone's question or redirect them or whatever your sales process looks
Vit Muller:like, that's money in their pocket.
Vit Muller:Like very, like, it's a very simple sell.
Vit Muller:And, and again, I, I've seen those objections, but I think for right now,
Vit Muller:and this may change you almost for certain people, just have to say, just try it.
Vit Muller:Because there's some people that are just like, no ai.
Vit Muller:Like, no.
Vit Muller:It's just, it's just not it man.
Vit Muller:It's, I don't wanna try it.
Vit Muller:But they're really hesitant, really hesitant.
Vit Muller:I think that, you know, the offer will change, I think like
Vit Muller:right now because of that hesitancy.
Vit Muller:I think, yeah, like, I mean, I dunno why I haven't thought of it.
Vit Muller:Like, you know, the free trial makes perfect sense.
Vit Muller:Meanwhile I've been like more like, you know, thinking about the fulfillment,
Vit Muller:how much effort it costs to dial it in.
Vit Muller:So like it'd be like a, you know, a couple of grand to set it up, which,
Vit Muller:which is also a model and it works.
Vit Muller:But I think only if the market is coming for it.
Vit Muller:If they're not coming for it, it's gonna be very hard sell.
Vit Muller:But I think it's gonna change.
Vit Muller:I think that that like a J curve, like once we hit that J curve in the market
Vit Muller:where they actually all, and I think the spot where this is gonna happen
Vit Muller:Black Friday, you know, big promotional season, it's just gonna get like, you
Vit Muller:know, that sort of thing around Christmas businesses owners all wake up New Year's
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:I think next year's gonna be where we gonna experience that boom.
Vit Muller:Right?
Vit Muller:But until then, I think this is, yeah.
Vit Muller:Now, hesitation is one thing that's maybe by the business owner, but what
Vit Muller:if you like, have a, you know, you have an onboarding call and is their team
Vit Muller:is on there as well, and then like, you're talking about this thing and then
Vit Muller:someone like, oh, what about my job?
Vit Muller:Declan O'Reilly: Yeah,
Vit Muller:then you have those influences, their boss like,
Vit Muller:Hey boss, I don't know about it.
Vit Muller:And they're gonna like, you know, talk to their ear and then talk them out of it.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:It sounds like direct competition.
Vit Muller:Yeah.
Vit Muller:I actually, I had this exact same sort of question with Shaun Clark and it was
Vit Muller:really funny 'cause he kind of framed it as it can just help people, it can be
Vit Muller:like a setter or do other stuff where I actually don't entirely agree with that.
Vit Muller:I think it can get rid of the lower performers for sure.
Vit Muller:but at the same time, I mean.
Vit Muller:That, that's an interesting one.
Vit Muller:'cause that, that's one, I'll be honest, I've gotten that too.
Vit Muller:And there's, there's no like, nice way to put it.
Vit Muller:Like there isn't like, I mean, what, other than saying it can work with
Vit Muller:you, but what I've seen, and for right now, this is something that
Vit Muller:has worked, I guess some way is that it works weekends and holidays.
Vit Muller:If you, if you want to keep your human, just have it on during the weekends
Vit Muller:because you would be shocked at how many people call businesses over the
Vit Muller:weekends, especially plumbers, hvac, in the summer, especially in hot places.
Vit Muller:Like I just did it the other day, like literally just the other
Vit Muller:day I had a light goes calling an electrician on the weekend.
Vit Muller:I had to get it fixed because connected that side, connected to my Sonic
Vit Muller:Connect to my tv, all these things.
Vit Muller:It was just, it wasn't working.
Vit Muller:So I was like, did I, I
Vit Muller:He pick up.
Vit Muller:Didn't pick up.
Vit Muller:Nope.
Vit Muller:Declan O'Reilly: And I was annoyed.
Vit Muller:I was really annoyed.
Vit Muller:I was like, if those idiots had an AI agent, I could have someone come
Vit Muller:out on Monday, but they didn't.
Vit Muller:So I think that will be a way to frame it.
Vit Muller:But there will, there will be a group of people that will for sure
Vit Muller:be like, I don't wanna lose my job.
Vit Muller:I mean, 'cause come on, who wouldn't?
Vit Muller:But I think, you know, money talks at the end of the day.
Vit Muller:Money Talks and I think, you know, there's definitely like, and
Vit Muller:you think about like a customer touch points and looking after your customers.
Vit Muller:There's so much more we could all do.
Vit Muller:I mean, yeah, like, know, there's, you, you could be sending people like,
Vit Muller:personally handwritten cards, I don't know, like all these other things.
Vit Muller:You could be calling their, outbound to customers at a random just to touch base.
Vit Muller:And nobody does that.
Vit Muller:Like, it's hard to scale.
Vit Muller:So, I mean, there's always this, so as a counter argument,
Vit Muller:that's what I would say, right?
Vit Muller:I would say, Hey, well look, okay, well you look work for your, you
Vit Muller:work for your boss and your boss.
Vit Muller:Just sign up with us and you're afraid, look, let me tell you
Vit Muller:this, you know, are you picking up a hundred percent of the calls?
Vit Muller:No.
Vit Muller:So your, your boss's business is hurting.
Vit Muller:He could be growing the business, which means you could have more money to
Vit Muller:pay our bonuses based on performance.
Vit Muller:Like, that's a click.
Vit Muller:You
Vit Muller:Declan O'Reilly: That's actually gonna write that down.
Vit Muller:That's a good way to frame it.
Vit Muller:right, because it's like you're not gonna pick up
Vit Muller:a hundred percent of the calls.
Vit Muller:You might be also on the job.
Vit Muller:So our ai, and we, we got to capability.
Vit Muller:We can, we can, if you are worried, we can turn it on.
Vit Muller:So only if you miss a call.
Vit Muller:And that way you take that argument out, it's not gonna do the calls
Vit Muller:for you, you're gonna do the calls.
Vit Muller:It's gonna actually, it's gonna push you to pick up more calls.
Vit Muller:If you feel like in competition, then it's gonna motivate you to pick more calls.
Vit Muller:So that's a win-win, in which case our system just becomes obsolete.
Vit Muller:but, but it'll be there as a, as a backbone, right?
Vit Muller:In which case it's not costing anything.
Vit Muller:If don't, 'cause you've got all the other cool shit anyway with, with high level.
Vit Muller:Declan O'Reilly: yeah, that's, no, that is a good point.
Vit Muller:but like, I think the outbound is, is a really good argument.
Vit Muller:It's like, well, you could also say, well, we'll, because you could also
Vit Muller:say, well, let's turn it on always.
Vit Muller:So it always pick up all the calls so you don't have to worry about them.
Vit Muller:That gives you time to call the customers out to surprise them with something.
Vit Muller:Not selling, just touching base, how's their life going?
Vit Muller:You know, like providing value.
Vit Muller:Now you're increasing retention, so now you're saving money on the inbound.
Vit Muller:So that's a hundred percent always taken care of.
Vit Muller:You're saving money.
Vit Muller:you're not losing job.
Vit Muller:You are reallocating your focus to, to higher value activities,
Vit Muller:Declan O'Reilly: Wait, wait, when, real quick, just quick question on the
Vit Muller:outbound, what's the deal with that?
Vit Muller:I, I, I'm
Vit Muller:for voice outbound.
Vit Muller:Yeah.
Vit Muller:Declan O'Reilly: What's, what's going on with that?
Vit Muller:high level wants to do it right.
Vit Muller:It's a short answer.
Vit Muller:they, and they talked about it on a town or two.
Vit Muller:yes, there are vendors already, they've been around for since the beginning of
Vit Muller:the year, and some of them, towards the end of that last year when they went
Vit Muller:on the market, they'd have outbound.
Vit Muller:But, you know, there's like legalities, legality concerns, right?
Vit Muller:And GHL has been such a big company.
Vit Muller:They wanna get it right, not just for them, but for us.
Vit Muller:Like, so that we all, don't have to worry about, you know, some
Vit Muller:potential risks and things like that.
Vit Muller:So, they're just trying to get it right.
Vit Muller:There's gonna be some, I can't remember what they said, but there's gonna
Vit Muller:be like a bit of a process that will help you stay within the boundaries
Vit Muller:of what's right and what's not.
Vit Muller:Right.
Vit Muller:You know, they also understand that, you know, as marketers we tend, we
Vit Muller:tend to, you know, fuck things up.
Vit Muller:So
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:Yeah.
Vit Muller:they try to make sure that we, we, we have the best practices.
Vit Muller:There's gonna be some, process to, to jump through a couple of hoops just
Vit Muller:to, you know, just to get approved.
Vit Muller:but yeah, I think it's gonna be great for everybody.
Vit Muller:but it's coming.
Vit Muller:That's for sure.
Vit Muller:It's coming and I,
Vit Muller:Declan O'Reilly: I.
Vit Muller:it's obvious what's happening in October, what they do every year.
Vit Muller:Hey, what, what do they do every year?
Vit Muller:I was in the town hall yesterday.
Vit Muller:Ryan Howell, said it, you know, Hey guys, we're gonna, we're gonna,
Vit Muller:you know, September is gonna be our, like, a bit of a dark period.
Vit Muller:We, we are not gonna run any town halls because leading up to Level
Vit Muller:Up, we've got a lot work to do.
Vit Muller:Every year they do it, it slows down, releases slow down so that they've got
Vit Muller:level up, on the, on the Level Up day, which is the day, I think it's the
Vit Muller:third day of the Level Up Summit, where they release all the things at once.
Vit Muller:So it's a big day of announcements, big day of releases.
Vit Muller:They always keep the cool, like cool shit.
Vit Muller:Like indeed they've been releasing a lot of cool stuff, but it's slowing down.
Vit Muller:That's how they do it every year.
Vit Muller:So that's when that's gonna be released.
Vit Muller:I pretty much guarantee I'm, I'm like 99% sure.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:That everyone, everyone wants that so bad, like everyone wants that.
Vit Muller:what, how, how would you use it?
Vit Muller:Declan O'Reilly: I see.
Vit Muller:I actually, I always thought it was illegal.
Vit Muller:FTC is says robo outbound, robo calling is illegal through AI in America.
Vit Muller:I don't, I don't know how they're gonna frame it.
Vit Muller:I mean, obviously it'd be cold calling and like all these things I would do, but I,
Vit Muller:Yeah.
Vit Muller:So that's won't be, that's, that's one thing they said
Vit Muller:you won't be able to do that.
Vit Muller:It's not gonna be for cold calling.
Vit Muller:Definitely not,
Vit Muller:Declan O'Reilly: it'll be like for calling people back
Vit Muller:mate.
Vit Muller:If, if, if they allowed that like the whole, market, like
Vit Muller:it would kill calls forever.
Vit Muller:Like the amount of people would be like calling your phone.
Vit Muller:Like how many times would we, so one thing they Yeah, like one thing that, one of
Vit Muller:the, one of, yeah, one of the parameters.
Vit Muller:They said something about like a delay.
Vit Muller:So like if, if you, if if, if it does an outbound call to a customer, it's
Vit Muller:not gonna be allowed to do it again in like a matter of, you know, there's
Vit Muller:gonna be a delay maybe 24 hour wait time before we can call out again.
Vit Muller:And that's to 'cause imagine.
Vit Muller:You got your VA whoever you sell, you set up a workflow for out barn and you
Vit Muller:stuff up this stuff up the triggers.
Vit Muller:Now the system is calling that same person every five minutes.
Vit Muller:It's like that's, you know, that's not good.
Vit Muller:Declan O'Reilly: yeah.
Vit Muller:That would be
Vit Muller:get pissed.
Vit Muller:I mean, I would get pissed if I'm getting, if, if my call is ringing
Vit Muller:from all these companies all the time, like, that's not gonna be good.
Vit Muller:So that, and that's what I'm saying, like they're trying to get it right.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:They don't want, they don't want high level to become a bunch of scammers.
Vit Muller:Yeah.
Vit Muller:But like robo calls aside, like I think the use case is for legit,
Vit Muller:following up with, customers and leads.
Vit Muller:those are gonna be the, the, the right use cases.
Vit Muller:And then doing it right is what I think
Vit Muller:Declan O'Reilly: Yeah, that that sounds about right.
Vit Muller:I guess without, yeah, cold calls is really the only, well, now what
Vit Muller:about, what about like if you had an opted in list, like a database
Vit Muller:activation campaign with calling.
Vit Muller:if you have Yeah, that would fall into that category of like
Vit Muller:following up with, with, with customers.
Vit Muller:But I think there, they did mention something around that as well, like,
Vit Muller:because high level has activity look, so if the contact, if there hasn't been
Vit Muller:any act, any, any back, like any back and forth communication to that, to that
Vit Muller:contact, you know, and if it's a certain timeframe it's like, well that's now.
Vit Muller:'cause I mean that makes sense.
Vit Muller:It's almost considered now cold call again because like if, if somebody was on your
Vit Muller:list, they go on your list, two years ago and maybe it was in the back of a lead
Vit Muller:form on a Facebook a that they clicked on.
Vit Muller:A lot of people do these and they don't, you know, you call them,
Vit Muller:they come through face, you call 'em like, oh, I didn't do it.
Vit Muller:Like they, they don't even remember it.
Vit Muller:'cause it's like, I don't know, maybe some people just click
Vit Muller:on too many shit, you know?
Vit Muller:Declan O'Reilly: Yeah,
Vit Muller:So that's a, that's alleged argument, isn't it?
Vit Muller:Declan O'Reilly: that would be, that would be super cool though if you could run
Vit Muller:database reactivation campaigns with that.
Vit Muller:Wouldn't that
Vit Muller:yeah, I, I think that's gonna be definitely a use case.
Vit Muller:Declan O'Reilly: man?
Vit Muller:But plus, you know, like you, you can call like, what's the capability?
Vit Muller:Like, 40 calls at the same time, 400 calls on the same number at, at once.
Vit Muller:I can't remember.
Vit Muller:Anyway, it's, it's nuts.
Vit Muller:So, yeah, it's exciting.
Vit Muller:so you, how, how do you, how do you, so I know like you're helping others
Vit Muller:and, and, and your model is the affiliate model, promoting high level,
Vit Muller:but you also have your own business.
Vit Muller:Last time we talked about it, you also, by the way, shout out, my shout.
Vit Muller:I, congratulations.
Vit Muller:I think you, or you won some local awards for like a barber
Vit Muller:Declan O'Reilly: The hair salon.
Vit Muller:Yeah, hair salon.
Vit Muller:Hair
Vit Muller:what was, what was that thing?
Vit Muller:Declan O'Reilly: Best of Purcellville so it's a town, a precinct or
Vit Muller:Yeah, I think in, in Virginia.
Vit Muller:Well, it's a town Purcellville and we won best of, best of Purcellville.
Vit Muller:So the highest rated salon in that area.
Vit Muller:And there's actually, believe it or not, a lot of really highly
Vit Muller:re rated salons around there.
Vit Muller:like really?
Vit Muller:And it's actually crazy 'cause if you go on Google or Chad, GBT and you
Vit Muller:look up richest counties in America, three on the top 10 list are all right
Vit Muller:in that area of Northern Virginia.
Vit Muller:So we get like the cream of the crop of wealthy people coming in.
Vit Muller:So, and it's near Washington.
Vit Muller:So there's politicians always are, or wives of politicians in that area.
Vit Muller:So all, all the, all the, all those kind of people.
Vit Muller:That's cool.
Vit Muller:Yeah.
Vit Muller:Congrats mate.
Vit Muller:Yeah.
Vit Muller:because I always, when, when I, like, whenever I see you, like on
Vit Muller:videos, like with your, you know, bathrobe, like, 'cause that's,
Vit Muller:if you guys, you not watching the video, like you jump on YouTube.
Vit Muller:Declan has got this bit of a branding thing,
Vit Muller:Declan O'Reilly: Yeah,
Vit Muller:hasn't really changed.
Vit Muller:I, I, I, I was watching the video of you and, what's his name?
Vit Muller:Well, you were on the masterclass recently and, there was a question like, how many
Vit Muller:bath ropes you have or something you were saying, like, I've got, like, you know,
Vit Muller:I've got golden one and red one, and like,
Vit Muller:Declan O'Reilly: I got 'em all.
Vit Muller:Well, actually, the thing is, is I actually wear robes all the time.
Vit Muller:People think I just do this for videos.
Vit Muller:I'm in robes all the time, or I just don't have clothes on, so,
Vit Muller:when did, when?
Vit Muller:Well, the question is when did this started and like,
Vit Muller:how does this become a thing?
Vit Muller:Declan O'Reilly: so as a kid, it actually started as a kid.
Vit Muller:I just loved robes.
Vit Muller:I always wear my robe all the time.
Vit Muller:As a kid, I just liked it.
Vit Muller:I didn't like wearing clothes.
Vit Muller:It was
Vit Muller:My son calls it pajama day.
Vit Muller:Declan O'Reilly: Yeah, exactly.
Vit Muller:Yeah.
Vit Muller:It's, it's like, it's like the ultimate close.
Vit Muller:You get out, you get it.
Vit Muller:Like, it's so simple.
Vit Muller:You don't have to but button anything, buckle anything.
Vit Muller:And then when I wanted to leave my nine to five, back at the beginning of 2020
Vit Muller:when I started my sort of online journey, after, after high school, I remember being
Vit Muller:like, when I go home and when I work, I'm just gonna wear a bathrobe while I work.
Vit Muller:It's kind of like a sign that I've quit the nine to five.
Vit Muller:I will never work that job again.
Vit Muller:And it was kind of like at home, sort of like Superman's cape shit.
Vit Muller:And I was like, I, that's, that's not me.
Vit Muller:Like I'm never gonna work a job again.
Vit Muller:And then it just became a thing.
Vit Muller:It just like, I filmed a couple of videos and then people just recognize, and
Vit Muller:then it just, it just became a thing.
Vit Muller:And now I wear robes where I do videos.
Vit Muller:Like guys, like he's not kidding.
Vit Muller:Like, he's like, he's even going on stage at, at a
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:summits to pick up his awards in ro.
Vit Muller:It's nuts.
Vit Muller:So, convenience.
Vit Muller:Convenience, comfort, but convenience.
Vit Muller:So speaking of convenience, voice, ai, massive convenience, how do
Vit Muller:you roll it out for businesses?
Vit Muller:Do you use native, through high level or do you, like, do you
Vit Muller:go through vendors once you go?
Vit Muller:Declan O'Reilly: So I've tried, I believe it's Vapi, what is it?
Vit Muller:Vapi?
Vit Muller:Vapi.
Vit Muller:How do you say it?
Vit Muller:I had, I had one of my va Yeah, vapi VAs tried out a good, I mean, it's the
Vit Muller:same thing with, with, the chatbots.
Vit Muller:There's better things out there.
Vit Muller:There is like, I think, CloseBot zappy chat, they, they're better.
Vit Muller:But here's the problem.
Vit Muller:When you use, and you alluded to this earlier bit, but when you use these
Vit Muller:sort of one off, specialized tools, you always have to get out the duct
Vit Muller:tape and then Zapier gets involved.
Vit Muller:And then it's, for me, for a local business, it's too much.
Vit Muller:Especially for beginners.
Vit Muller:It's too many things going on and it's too hard.
Vit Muller:If you have the AI chat bot or the AI voice agent, okay, that can basically,
Vit Muller:because it's connected to the CRM of high level, take care of all their problems.
Vit Muller:It's all native, it's all there.
Vit Muller:Whereas with other stuff, you have to connect everything.
Vit Muller:And that can be great if you're working with a big business that needs specialized
Vit Muller:stuff, but the vast majority of people are not serving these massive businesses.
Vit Muller:There's way more smaller businesses than big businesses.
Vit Muller:So for me it's like habit, just first to go in as basic customer support and sales.
Vit Muller:Even for stuff like with Salon.
Vit Muller:It can just answer the phone, let people know about stuff.
Vit Muller:You can have the automation, you'll send a text or have to book an appointment.
Vit Muller:Simple as that.
Vit Muller:Nothing crazy.
Vit Muller:It doesn't have to do people trying to do complex coaching,
Vit Muller:selling with it, nothing like that.
Vit Muller:But it, it'll, it'll solve those kind of problems very well.
Vit Muller:and especially being connected to CRM, I mean, that's a big
Vit Muller:plus, but there's been all these updates so it's gotten way better.
Vit Muller:So now I'm kind of at the phase where it's like, and this would be actually
Vit Muller:a good question for you, but like, is it even, like, how would you compare
Vit Muller:it now that it's getting beefed up?
Vit Muller:'cause I think it's gotten so much better.
Vit Muller:Same with the Chat bot.
Vit Muller:I use the Chat bot for a lot of different things, even on, on my YouTube
Vit Muller:channel and the answers and the, the time we've had to spend tweaking.
Vit Muller:It has gone down so much in the last couple of months.
Vit Muller:Like it's, it's amazing.
Vit Muller:I can literally, and actually I would love to sometimes send you the
Vit Muller:chart of the hours saved in like the actual statistics we have in the high
Vit Muller:level backend for that sub account.
Vit Muller:It's been crazy.
Vit Muller:Went from us constantly tweaking with it, constantly doing bad things, to
Vit Muller:after a couple months just perfect.
Vit Muller:It's, I mean, it's, it's almost been flawless
Vit Muller:Yeah.
Vit Muller:well, to your first point, like the question about the voice AI, like
Vit Muller:using natively or using, third party.
Vit Muller:I think I'm with you on that.
Vit Muller:I think the big one is depends on the market, right?
Vit Muller:If you are, if you're, if you're going after small local businesses, first
Vit Muller:of all, they don't really have huge budgets anyway, so you can't really
Vit Muller:charge 'em 5K or anything like that for some really complicated setup.
Vit Muller:And they don't need it.
Vit Muller:Versus if you're talking to like a franchise or like bigger business
Vit Muller:that have, you know, a, a sales team, they've got multiple people.
Vit Muller:They may have a multiple locations where, you know, call transferring is,
Vit Muller:is it's a thing that they need even though, I mean, you can still do that
Vit Muller:too in high level, but there are nuances where I know that you may have to bring
Vit Muller:in some additional development, with some of those third party vendors,
Vit Muller:is where, you know, where that, where that comes in, as a needed thing.
Vit Muller:But that it's good.
Vit Muller:I like to look at it like that's a, that's a thing in the arsenal.
Vit Muller:Like if I'm gonna go after the big business and they've
Vit Muller:got those requirements and Hollywood just can't do it.
Vit Muller:Perfect.
Vit Muller:I mean, we, we did, we did a thing recently for, for the
Vit Muller:water treatment industry.
Vit Muller:We build a voice ai and we build a, we build a custom, API that taps
Vit Muller:in to the, government database, US government database for every county,
Vit Muller:for the water quality in the area.
Vit Muller:Declan O'Reilly: Oh wow.
Vit Muller:you speak to AI and it's like, Hey, what's your postcode?
Vit Muller:You give it a zip code and then it says, okay, let me check.
Vit Muller:What's the quarter quality, quality in the area.
Vit Muller:It's just one sec. It runs that API comes back in and then it says, Hey, best
Vit Muller:on that zip code, your area, the three main contaminants, you know, chlorine
Vit Muller:and high iron and, and this, that long-term exposure could lead to cancer.
Vit Muller:Hey, does that concern you?
Vit Muller:He
Vit Muller:Declan O'Reilly: That's really good.
Vit Muller:just moved into a new house.
Vit Muller:What, what's the next step?
Vit Muller:Well, let's book a call with one of a water specialists and let's
Vit Muller:discuss, water treatment options.
Vit Muller:So there are advanced use cases where you start uping into AI and
Vit Muller:web hooks, but that what I just said.
Vit Muller:We did that actually through high level directly, except, yeah, I mean
Vit Muller:the API was built, built on a separate server, so that was just a call out.
Vit Muller:but yeah.
Vit Muller:Declan O'Reilly: That's pretty advanced.
Vit Muller:How much more advance can you get?
Vit Muller:Right.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:So yeah, some, there's some really cool stuff.
Vit Muller:conversation, ai, so let's talk about that.
Vit Muller:Yeah.
Vit Muller:So, yeah, like the responses sometimes like just go outta whack, you know,
Vit Muller:like I've seen it, like I've seen it like somebody, so you're saying
Vit Muller:you're, you're seeing less of it?
Vit Muller:I haven't, I haven't monitored lately, but, I know that's been
Vit Muller:a, it's been a bit of an issue.
Vit Muller:Like we've got a person asking a question and then the AI responds
Vit Muller:and he just kind of responds after that person responds to that again.
Vit Muller:It kinda responds in the same way.
Vit Muller:It's like, well, that's not very, too, that's not really, like a
Vit Muller:normal, natural conversation.
Vit Muller:Like it's, it's, and then you start to see that frustration on, on, on those
Vit Muller:responses, like show up from those people.
Vit Muller:Like, oh, I just, yeah.
Vit Muller:Yeah.
Vit Muller:So it's, I mean, I, yeah.
Vit Muller:So yeah, I, I'm, I'm sure it's gonna get better.
Vit Muller:training Training is where, where it comes, but what I, what I have,
Vit Muller:started to use more of lately is the, the form-based setup.
Vit Muller:You know, how you got like a, a
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:The form-based setup?
Vit Muller:With the form-based setup, you can create your additional, like a question
Vit Muller:sequencing, and then you can plug that question with the answer into
Vit Muller:like a custom field that you create.
Vit Muller:So then it gets saved, and then it's got this little toggle that says, only ask
Vit Muller:those if they, if you know, only ask those if we don't have that information on file.
Vit Muller:So it checks against those fields.
Vit Muller:Declan O'Reilly: Do you think it's better than the other one where
Vit Muller:you basically plug in all the, the prompts, the original one?
Vit Muller:Because I know there's two options now.
Vit Muller:yeah.
Vit Muller:I like, you know, I think there needs to be, I think they need to merge it into one
Vit Muller:Declan O'Reilly: I was thinking the same thing.
Vit Muller:Why is there
Vit Muller:Like, like you've got like brand voice, but that brand
Vit Muller:voice, like, that's brilliant.
Vit Muller:I love brand voice because you just give it a URL and it
Vit Muller:generate, you use the brand voice.
Vit Muller:Right?
Vit Muller:Declan O'Reilly: Yes.
Vit Muller:Yeah, yeah.
Vit Muller:Actually just created video on that kind
Vit Muller:It's so, it's so good.
Vit Muller:Like, I spoke to the client and showed her this and while she was on
Vit Muller:a Zoom call, because it takes only like a, it's actually really fast.
Vit Muller:And then, and the fact that you can plug it into conversation ai, so it works off
Vit Muller:on the back of that, plus the knowledge base, like, well that's, that's really it.
Vit Muller:But they rolled out the form base setup, which does tap into that.
Vit Muller:But the original one, which is.
Vit Muller:Prompt base doesn't, doesn't have that.
Vit Muller:So I'm like, ah.
Vit Muller:I mean, I like the prompt base 'cause it gives you flexibility, but I also
Vit Muller:like the, the fact that you can, you can sequence the questions and
Vit Muller:you can organize them and tweak it.
Vit Muller:What I would like to also see is AB split testing.
Vit Muller:So right now I think there's up to 10 questions you can have.
Vit Muller:So typically you'd have first name, last name, email, those
Vit Muller:ones you definitely wanna collect.
Vit Muller:And then those remaining questions typically should be
Vit Muller:qualification questions, right?
Vit Muller:So there's 10 of them.
Vit Muller:What I would like to do, what I would like to see is ability to ab
Vit Muller:split the, like side by side, how you configure those 10 questions.
Vit Muller:It could be that there's, this one's got, like the B version has got
Vit Muller:maybe slum, different questions or it's just sim simply it's just the
Vit Muller:order of what questions are asked when, and then seeing, you know,
Vit Muller:Declan O'Reilly: Probably improve it a lot faster and train it faster too.
Vit Muller:Yeah, that'd be, yeah, they should, they should do something like that.
Vit Muller:I thought the the follow up and the actions you can add, they added
Vit Muller:that a little bit ago where you can now have the bot follow up.
Vit Muller:That's been amazing for me.
Vit Muller:I mean, I, I had automations doing that before.
Vit Muller:That is, was the best thing they ever did because it was so annoying.
Vit Muller:It would just stop.
Vit Muller:But like with a lot of conversations, especially when people come in, people
Vit Muller:just forget, kinda like you said earlier with Facebook ads, people just fill
Vit Muller:out shit and forget with being able to follow up and then have multiple follow
Vit Muller:ups and letting AI do the follow up too.
Vit Muller:Game changer.
Vit Muller:Game changer.
Vit Muller:so haven't assessed that much yet.
Vit Muller:So you, that's the, that's the order follow up feature.
Vit Muller:So how do you configure and how, what's your experience with
Vit Muller:Declan O'Reilly: It's, it's actually super easy.
Vit Muller:So on the actions on what, what is the other chat bot?
Vit Muller:The one I always, I know the form-based one.
Vit Muller:What's the other one called?
Vit Muller:Where you actually put in the prompts?
Vit Muller:The more in depth
Vit Muller:Yeah, it's I don't know what's the exact
Vit Muller:Declan O'Reilly: more in depth one.
Vit Muller:Let's, let's have a look here, but yeah, keep talking, right?
Vit Muller:I'll try and look it up.
Vit Muller:Declan O'Reilly: when you go into the actions, you can create an action that's
Vit Muller:follow up, but it's super easy to do.
Vit Muller:You just click the cadence.
Vit Muller:So how, like what time do you want?
Vit Muller:Five minute, 10 minute, 15 minute.
Vit Muller:And then you either let AI answer or you can create a message.
Vit Muller:But I just think AI checked on it.
Vit Muller:You can just do duplicate, duplicate, duplicate or just, I think it's
Vit Muller:extra follow up and you can have like up to five follow up stacked
Vit Muller:in, let's say like a couple hours.
Vit Muller:And here's the cool part for stuff like WhatsApp, even Facebook,
Vit Muller:Instagram's different, but there is like a window of follow up.
Vit Muller:If you're using pages and which is you, you can't put a profile into high level.
Vit Muller:So you have to maximize that time.
Vit Muller:You can't wait days, weeks to follow up.
Vit Muller:Now, some channels you can like Instagram, but I find it really
Vit Muller:advantageous for stuff like Facebook to immediately just be blitzing before you.
Vit Muller:And I mean that's kind of a rough term, but like to follow up as many
Vit Muller:times before that window closes.
Vit Muller:'cause it greatly increases your odds of closing people or whatever your
Vit Muller:goal of the campaign and high level really took that and made it so easy.
Vit Muller:I mean, high level does a lot of good stuff.
Vit Muller:Some stuff is, you know, questionable.
Vit Muller:But that was like, I was so happy when they added that and it was so simple
Vit Muller:like, I mean, you'll see it, you just click add add and you're done.
Vit Muller:And it works well if your chat bot works well.
Vit Muller:Yeah.
Vit Muller:Yeah, yeah.
Vit Muller:I've, I've seen, I've seen it.
Vit Muller:I haven't really doubled into it too much, but what I'm curious is the results.
Vit Muller:So you're saying it's it's actually helping a lot.
Vit Muller:Yeah.
Vit Muller:You haven't come across some weed, you know, occasions where
Vit Muller:it's actually was to a detriment.
Vit Muller:Declan O'Reilly: Yeah, no, I, so you're, you're saying the chat bot in general?
Vit Muller:No, the follow up, the order follow up.
Vit Muller:So is it pretty solid?
Vit Muller:Declan O'Reilly: In my experience, I haven't had any problems with it, any
Vit Muller:Now I have had problems with the chat bot in general answering questions, but
Vit Muller:I've kind of got that ironed out for the follow up for me has worked well.
Vit Muller:Nice.
Vit Muller:Declan O'Reilly: I have not reported any issues with it.
Vit Muller:So it's good.
Vit Muller:Like what do you use mostly?
Vit Muller:closing, booking calls.
Vit Muller:Booking appointments.
Vit Muller:Declan O'Reilly: yeah, so I have multiple, so there's stuff for hair
Vit Muller:salons where we book appointments, but for my, support on my YouTube channel.
Vit Muller:I have some stuff where people can ask questions.
Vit Muller:I have VAs helping out too, but what it really does is it helps people
Vit Muller:get the forms if they upgraded and they didn't come through.
Vit Muller:It basically helps them get into my channel faster and easier
Vit Muller:in, in my private community.
Vit Muller:It just helps 'em, but that's a really complicated setup, whereas
Vit Muller:booking an appointment with a, a hair salon is relatively simple, but I
Vit Muller:was able to get it dialed into the point where it's working smooth for
Vit Muller:a complicated setup where there's relationship numbers and forms and all
Vit Muller:this crap and it works well like that.
Vit Muller:That's the thing.
Vit Muller:It's like I, I really believe in the go high level AI chat bot now
Vit Muller:because I was able to, to give it something much more complicated and
Vit Muller:it has adapted and actually worked.
Vit Muller:So I was like, they've definitely upgraded something on the backend.
Vit Muller:Same with the communities aspect.
Vit Muller:There's some sort of upgrade they did that is not visible.
Vit Muller:That has made it way better.
Vit Muller:I don't know what it is,
Vit Muller:No, they changed the infrastructure.
Vit Muller:Yeah, that, that, that's, I can't remember which one, but yeah.
Vit Muller:Michael Reimer would know all about it.
Vit Muller:shout out to Michael Reimer.
Vit Muller:he gives a lot of value to the community as well, guys.
Vit Muller:Just check him out.
Vit Muller:Um, okay, so, look, oh, by the way, I found that, so the, the terminology
Vit Muller:is when you go to conversation, your AI agents conversation, ai,
Vit Muller:and you got a little, like that little button that says Create Bot.
Vit Muller:It's the first one's called Create Prompt Based Bot, which is the original, and
Vit Muller:then guided form setup is the new one.
Vit Muller:Declan O'Reilly: Oh, okay.
Vit Muller:Okay.
Vit Muller:Prompt based.
Vit Muller:Okay.
Vit Muller:Yeah.
Vit Muller:Well that's pretty simple.
Vit Muller:Yeah, I get that.
Vit Muller:So, so well here's the thing.
Vit Muller:Here's the thing, right?
Vit Muller:voice ai, we just talked about it.
Vit Muller:Conversation ai, we just talked about it.
Vit Muller:What I'd like to see is, like a unity between those two features.
Vit Muller:That it's gonna like handover, takeover, like smooth.
Vit Muller:So you spoke to, spoke to somebody.
Vit Muller:So you call in the business, ai picks up, talks to you, and then
Vit Muller:you get followed up through an SMS.
Vit Muller:But the, but the chat, like through the chatbot, follow up and, and it
Vit Muller:has a context of that conversation.
Vit Muller:So it's just continuation of that conversation.
Vit Muller:That's what I'd like to see.
Vit Muller:Declan O'Reilly: Almost like a, a, a sentient agent.
Vit Muller:Yes.
Vit Muller:Declan O'Reilly: Yeah, that would be sick because right now you have
Vit Muller:to use automations and kind of
Vit Muller:Yeah.
Vit Muller:and I've looked at the automations and, that, that's one area like I, I don't
Vit Muller:think I'm very strong at with, with, when it comes to the ai, chat, chatbot actions
Vit Muller:that you have to configure in automations.
Vit Muller:'cause it's like, I look at that.
Vit Muller:I'm like, well, we already have a conversation as well.
Vit Muller:You have to be really careful so you don't create overlaps.
Vit Muller:There's a lot in there.
Vit Muller:So that's, it's an interesting one.
Vit Muller:I mean, are, are you using that a lot, through automations like configuring?
Vit Muller:Declan O'Reilly: I, I did initially before, like, especially with
Vit Muller:the followups, the AI chat bot and certain stuff with booking
Vit Muller:with the, the AI voice agent.
Vit Muller:But I've noticed that's where it's pretty weak.
Vit Muller:Like I'll be like when someone says, you know, I, here's my phone number
Vit Muller:or here's my email, like very clear clauses and it won't go through at times.
Vit Muller:So what I've been doing, I wish I could, I'm gonna see what it's called.
Vit Muller:I've been honestly just configuring a lot of stuff with like passing
Vit Muller:off bots now with the AI agent.
Vit Muller:I'm just seeing if I can.
Vit Muller:Okay.
Vit Muller:It's notable it's not pulling up.
Vit Muller:Yeah.
Vit Muller:With the AI agents, that's something I've been waiting for is almost like a
Vit Muller:way that the chat bot and the AI agent, just like you said, can almost be married
Vit Muller:together and work simultaneously as opposed to having to like connect them.
Vit Muller:Because I've seen problems with that.
Vit Muller:Like, it's just, it's been a little tricky.
Vit Muller:So I've kind of like, eh, I like won't even have like send a text or anything.
Vit Muller:I'll just have it be like completely on.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:Like, right now, the way we do this is like we create, a couple of custom
Vit Muller:fields so that when voice AI call is done, it saves a full call transcript,
Vit Muller:but it also generates a call summary.
Vit Muller:And then we have also have a field called history of all the call
Vit Muller:summaries, and it just appends it.
Vit Muller:So you've got one field that holds the information about
Vit Muller:all the past call summaries.
Vit Muller:We inject all that into the, into the prompt voice ai.
Vit Muller:So it's always got that, so it can always reference that.
Vit Muller:So it never gonna, it's never gonna ask you about those things.
Vit Muller:So it's gotta context, but that's voice ai, right?
Vit Muller:Doesn't, it doesn't come across, into, into chatbot, unless of course we, we
Vit Muller:bake it into a prone, but like, yeah.
Vit Muller:that's, what was I going with?
Vit Muller:Oh, yeah.
Vit Muller:I think like the big one is the CRM data, like leveraging the data
Vit Muller:and analyzing the data by ai so it can proactively, almost like a
Vit Muller:dashboard that would be really cool.
Vit Muller:A dashboard that you look at when you log in and it just tells you, Hey, just
Vit Muller:while you were sleeping, I just, you know, as part of my daily, I checked your
Vit Muller:database, I checked your data, Hey, I think these particular contacts are prime.
Vit Muller:Declan O'Reilly: Yeah,
Vit Muller:they've got, they've answered these qualification questions
Vit Muller:in when, whenever, but as of recent, they also, so that means they're qualified,
Vit Muller:Declan O'Reilly: like managed scoring and stuff like.
Vit Muller:manage lead scoring, but also qualification.
Vit Muller:So I, I've built it, on our end, like we, you know, like
Vit Muller:it's, it's not really that hard.
Vit Muller:It just, you know, like when it comes to.
Vit Muller:Properly doing this, you've got like three things that you, you gotta get right?
Vit Muller:Like you've got lead grading, lead scoring, and lead rating,
Vit Muller:and you have to have all three.
Vit Muller:'cause like lead scoring, okay, that's more like based on engagement, like
Vit Muller:people clicking trigger links, they maybe page views, you know, it's,
Vit Muller:it's engagement and consumption.
Vit Muller:You can track that and then you can assign point value and
Vit Muller:you can get clever about it.
Vit Muller:You can assign point value based on the type of action they took.
Vit Muller:So, for example, if they clicked on a blog article, that would be considering
Vit Muller:more like an awareness related stuff, versus if they clicked on a pricing page.
Vit Muller:That kind of tells me they are more in the considerations slash decision
Vit Muller:vote as a, as a buyer journey, right?
Vit Muller:Because why would they check pricing pages otherwise?
Vit Muller:so you can give that higher point value, things like that.
Vit Muller:So that's lead scoring, right?
Vit Muller:Then lead grading is where you assess the data, from them, like what they submitted.
Vit Muller:So let's say you've got a qualification survey or, or, or an inquiry form.
Vit Muller:And on that form you're asking, you know, those typical qualification
Vit Muller:questions like the, the bond formula, the budget authority need time.
Vit Muller:Like how, how, how soon, how, yeah.
Vit Muller:You know, like, because that's, that, that's really important, right?
Vit Muller:'cause that gives you clarity.
Vit Muller:Okay, well, yeah, they're a good fit.
Vit Muller:Now maybe that's a thing for later.
Vit Muller:So you can create a workflow and actually did it and, and then just
Vit Muller:create a prompt AI action prompt and backed it in and say, Hey, here's our
Vit Muller:business, here's the target market.
Vit Muller:Who we are after here, here are the, Custom fields that hold,
Vit Muller:info about, you know, about them.
Vit Muller:And it, and it kind of pertains to qu qualification around them, place
Vit Muller:assess it, and then generate, generate a summary for a sales rep to tell them,
Vit Muller:like whether, what, like assess that contact, and then summarize that contact
Vit Muller:that says, you know, yeah, I think this contact is, is good or not good,
Vit Muller:in context of the data that they have.
Vit Muller:and then also it's, it's kinda like, well actually it was like,
Vit Muller:help me grade the lead from A to F and that's generally the, like the,
Vit Muller:the gold standards A to F, right.
Vit Muller:A being like, you know, budget Yes.
Vit Muller:Time.
Vit Muller:Now I can, I can, you know, like their top, like they qualify on that,
Vit Muller:Whereas F whereas F you, you might not even have any information on
Vit Muller:those probably to spam, who knows?
Vit Muller:Right.
Vit Muller:So the problem was like, Hey, I'll help me grade this.
Vit Muller:Here's the data, the output should be A to F, but also
Vit Muller:generate a, generate a paragraph.
Vit Muller:provide reasoning.
Vit Muller:That's right.
Vit Muller:Yeah.
Vit Muller:Provide reasoning why you decided on it.
Vit Muller:So then you can just read it as a sales rep means just lets, and you just push
Vit Muller:it into the notes against the context.
Vit Muller:You can read it.
Vit Muller:It's pretty cool.
Vit Muller:Declan O'Reilly: Wait, wait.
Vit Muller:Real quick.
Vit Muller:Wait real quick.
Vit Muller:I just a quick question on that.
Vit Muller:I'm just wondering something really fast.
Vit Muller:Do you think with the AI agents coming out and all that stuff,
Vit Muller:it'll have that stuff baked into it?
Vit Muller:Like that's what I'm trying to figure out is like, will the AI
Vit Muller:agents always pull from the CRM we or will the AI agents become the CRM?
Vit Muller:I'm talking about a little bit in the future here, but I'm wondering like,
Vit Muller:like stuff with managed scoring and then lead scoring, you set that up, like
Vit Muller:obviously I guess you'd have to program a bot, but do you think like, as opposed
Vit Muller:to it pulling from that, you could have AI agents that have that all in there.
Vit Muller:Like it's part of like they would know that like I'm just, because I feel like.
Vit Muller:Yeah.
Vit Muller:So, yeah, so the way I would approach that, if I was a developer of high level,
Vit Muller:I would look at, like, some of this stuff is like, you know, it's a unique
Vit Muller:to particular business type, right?
Vit Muller:So you have to know like, how would you set up the scoring and all that?
Vit Muller:But what would be cool, what would be cool is just like you set up your brand voice.
Vit Muller:You just fill up a form and, you know, there is, there are standards
Vit Muller:and there's data on the internet.
Vit Muller:You know, you just fill it up.
Vit Muller:You say, Hey, my, my business is this, this is my target market.
Vit Muller:This is what we sell here.
Vit Muller:Here's how we qual qualify people.
Vit Muller:Help me generate, you know, lead rating, lead scoring, lead grading.
Vit Muller:Now, lead scoring is, in the past, I, I actually had a field called lead
Vit Muller:score, which is like a numerical field,
Vit Muller:Declan O'Reilly: Mm-hmm.
Vit Muller:adds numbers.
Vit Muller:I don't use that anymore because now it's, there's that, like
Vit Muller:the engagement score, it's like native, so I use that instead now.
Vit Muller:But like imagine if you just fill up a form and then the system
Vit Muller:will say, Hey, look, based on your industry, here's how you should
Vit Muller:score for these different activities.
Vit Muller:These like different point values, like recommended he is the
Vit Muller:hierarchy, like he is the logic.
Vit Muller:So if somebody is graded as an A, which means they're qualified, but maybe the
Vit Muller:engagement is because the third thing I haven't mentioned is the lead rating.
Vit Muller:This is where it comes.
Vit Muller:Full circle lead rating is hot, warm, cold.
Vit Muller:So how do you know, like if, if you only did it, like based on when you get a
Vit Muller:new, and this is like, most people do it just based on a timeframe, like get
Vit Muller:a new lead and you call it hot lead.
Vit Muller:Just because you just got, it's not, doesn't, doesn't mean it's a hot lead.
Vit Muller:Declan O'Reilly: The new lead.
Vit Muller:them?
Vit Muller:You don't know if they qualify, right?
Vit Muller:So hot lead should always be only if they are like A or B or maybe C
Vit Muller:on the lead grades plus plus the, the freshness plus the engagement.
Vit Muller:So like they fill a lead form, they answer those qualifying questions.
Vit Muller:They are a, they just come through.
Vit Muller:As soon as they come through.
Vit Muller:Obviously a lead nurture campaign starts kicking in your SM as your
Vit Muller:emails and they're starting to respond.
Vit Muller:They're opening emails, they're clicking through.
Vit Muller:Lead score goes up, boom, and they're fresh, boom, hot lead.
Vit Muller:And then you have a escalation hierarchy to, to you, the sales rep
Vit Muller:or, or the team of sales reps that the system literally calls you right away.
Vit Muller:Hey, they just hit this status.
Vit Muller:Call them now.
Vit Muller:They are prime.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:Yeah,
Vit Muller:And, and now, well, and now actually, now that I said
Vit Muller:it, this is where outbound voice AI would actually close it for you
Vit Muller:Declan O'Reilly: Oh, it'd be so dope.
Vit Muller:So dope.
Vit Muller:It would know every hot, lean, just hammer them.
Vit Muller:But like, but like imagine if there was a form, right?
Vit Muller:So like set up your, I coin it, like, for our customers, I call
Vit Muller:it like sales insights system.
Vit Muller:Sales insights system.
Vit Muller:So imagine if you fill the form and like you just, it just happens and it
Vit Muller:just gets configured on the back end.
Vit Muller:But it's, you know,
Vit Muller:Declan O'Reilly: How hard would that be to, I mean, obviously
Vit Muller:we're not develop, well, maybe you are, but I'm not a developer.
Vit Muller:I mean, is that something that would be super hard for them to
Vit Muller:do you think that's a possibility?
Vit Muller:Because that would be so simple and
Vit Muller:it wouldn't be simple because
Vit Muller:Declan O'Reilly: No, I don't mean simple to make.
Vit Muller:I mean like simple to do.
Vit Muller:Like it would be so much better, like,
Vit Muller:Oh yeah.
Vit Muller:For like, for user experience be brilliant.
Vit Muller:Yeah.
Vit Muller:But the problem with that, like, when it comes to lead scoring, I
Vit Muller:mean that's, this is like a whole.
Vit Muller:Hell, episode.
Vit Muller:I'll love, I'll love this though 'cause that's where the leverage happens.
Vit Muller:But like we have this thing called the profit roadmap, right?
Vit Muller:We've created modular snapshots for different things.
Vit Muller:We got, you know, referral marketing module, reputation management module.
Vit Muller:We got lead nurturing module, right?
Vit Muller:And some of these things like lead nurture module is like module number six.
Vit Muller:And it's for a reason because like a lot of businesses don't have, any content.
Vit Muller:And in order to put together the lead nurture campaign, which is typically
Vit Muller:like a first 14 day lead nurture campaign, and then they don't convert,
Vit Muller:so then you put them into like 12 or 24 months, campaign, like once a fortnight.
Vit Muller:Something to stay above mind.
Vit Muller:Well, in order to put that campaign like that together, the
Vit Muller:business, has to have, articles on the website, videos on YouTube.
Vit Muller:Like you gotta send them to something, right?
Vit Muller:'cause that's what you do with stay on top of mind.
Vit Muller:You're not just gonna be, you're not just gonna be sending out, Hey, buy this shit.
Vit Muller:Hey, buy this.
Vit Muller:Like, that's, they're gonna cancel out pretty quickly so people don't
Vit Muller:always buy right away, but, they might buy later, but the only way they buy
Vit Muller:later and they think about you is by you staying top of mind with them.
Vit Muller:Declan O'Reilly: Follow
Vit Muller:do that is by providing consistent value.
Vit Muller:Case in point, I mean.
Vit Muller:Alex Hormozi.
Vit Muller:I mean, he just killed it.
Vit Muller:I mean, what a masterclass, right?
Vit Muller:But he very like, very calculated like three or four years behind back book
Vit Muller:book value, value, nothing to buy, stay in top of mind, whack, right?
Vit Muller:So with the businesses, we say, look, if you want to have, if you want to, a lot
Vit Muller:of businesses leave a lot of money on a table by not having a long lead nurture.
Vit Muller:They always get, get more leads, get more leads.
Vit Muller:They're always in that.
Vit Muller:So get more leads to get a new lead.
Vit Muller:They might follow up intensively in the first few weeks and then nothing happens.
Vit Muller:They don't buy and then they forget about them.
Vit Muller:They might send them occasional newsletter or more, more commonly just
Vit Muller:like a, a once year Black Friday offer.
Vit Muller:And it's like, that's not really the way you do it.
Vit Muller:You gonna, 'cause people are that that's only gonna work for people
Vit Muller:who are in the decision stage.
Vit Muller:But you know, your.
Vit Muller:On the list, it varies.
Vit Muller:Like some are in the awareness mode, they just need to consume
Vit Muller:more educational content.
Vit Muller:Maybe they're in consideration.
Vit Muller:So you just need to have that.
Vit Muller:But in order to, to build, in order to plug that in, you have to, first get the
Vit Muller:business owner to start creating content.
Vit Muller:So that's why at the beginning when somebody signs up with us, we
Vit Muller:introduce them to this thing called content rhythm, and we just say, look.
Vit Muller:You need a blog, you should have blog so you can point people to it.
Vit Muller:blog articles are amazing because blog articles can help you sell your core.
Vit Muller:Offer.
Vit Muller:A social media is awesome because you can post short, short, form, content,
Vit Muller:and you can use that to sell them onto go and watch a YouTube video, which is
Vit Muller:a longer form, or go watch an article.
Vit Muller:Once they get to the article, now they get exposed to the other cool thing.
Vit Muller:So it's like a flywheel, right?
Vit Muller:so we say like, you have to have it, and then they all go,
Vit Muller:oh, I don't have time for that.
Vit Muller:And that's why we say, well, that's, that's where container rhythm comes in,
Vit Muller:is you don't have to think about all this.
Vit Muller:You, you will have it eventually, but how do you eat an elephant?
Vit Muller:One bite at a time.
Vit Muller:What we recommend Mr. Customer, just do one short video a week, one short
Vit Muller:post, a week, middle of the month.
Vit Muller:Just publish one article On block comes end of the month.
Vit Muller:We have a nice newsletter template where you actually plug in all this content
Vit Muller:that you've released over the last four weeks plus a little intro, something
Vit Muller:timely, maybe shout out to customer structure story and then you're done.
Vit Muller:Does that sound overwhelming?
Vit Muller:Yeah, that's probably more manageable.
Vit Muller:Well, let's ma make, make it even a easier, right?
Vit Muller:Let's, let's build a custom GPT agent on just sign up for Chat GPT.
Vit Muller:Let's create a content plan.
Vit Muller:Now inside, you know, our high level version, you can also use ai.
Vit Muller:Like it's, it gets easy once you get going.
Vit Muller:but going back to your question, what, why I'm talking about all this is,
Vit Muller:like, would it be easy to have a lead scoring, lead grading, lead rating system?
Vit Muller:it wouldn't be easy if you don't have that stuff because lead, scoring system is.
Vit Muller:It's based on link clicks, what they click on, what they didn't click on.
Vit Muller:And we leverage big time on that lead nurture, short term and long term.
Vit Muller:'cause that's why, that's how you track it.
Vit Muller:So if somebody doesn't buy, but now they're in a long-term
Vit Muller:lead nurture sequence, they get in those fortnightly emails.
Vit Muller:If they keep opening those emails and clicking those links,
Vit Muller:they keep actual points, right?
Vit Muller:So maybe, maybe they get to a point where now they actually, there's a spike.
Vit Muller:You know, maybe just 'cause it's all I, I usually say, look at no
Vit Muller:problem, you're not ready now, whenever time is right for you, we can
Vit Muller:talk, you know, I'm kinda like that.
Vit Muller:But that's a reality of life.
Vit Muller:Like, we all have busy life.
Vit Muller:So like some people just like not a good time now, not in a good space,
Vit Muller:not in a good head space, but comes six months later, they're gonna
Vit Muller:start to consume your content more.
Vit Muller:You want to get, you want to know about it.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:Yeah.
Vit Muller:That, yeah.
Vit Muller:I just, you got me thinking now I'm, I'm, I'm now in thinking mode is the
Vit Muller:Like a lot of, I mean, a lot of people tell me like I over
Vit Muller:engineer stuff, which, which I, I mean it's, it's a valid argument,
Vit Muller:but I think, you know, like marketing 1 0 1 like just makes sense to me.
Vit Muller:Declan O'Reilly: Yeah,
Vit Muller:It's just work.
Vit Muller:I think that's what it is.
Vit Muller:Like it work, it's, it requires work.
Vit Muller:It's like, but I mean, the beautiful thing about content, like creating
Vit Muller:articles, videos, if you do it evergreen, like that shit is leveraged
Vit Muller:and that's for years to, you know, it, it, it's an investment right.
Vit Muller:Declan O'Reilly: yeah, yeah.
Vit Muller:Def definitely it ages like fine wine.
Vit Muller:It gets better.
Vit Muller:I.
Vit Muller:It depends what, what content you type out, but like, that
Vit Muller:generally, like obviously I always say like, just make it evergreen.
Vit Muller:Like I'm actually, I'm actually in the process of, revving up our own
Vit Muller:content rhythm to another level and just creating that flywheel little
Vit Muller:more by adding webinars to it as well.
Vit Muller:So it's like, you know, short form content into an article.
Vit Muller:The article sells them onto.
Vit Muller:and when I see, when I say sell, it's not a monetary convince convert
Vit Muller:right into, come along to a webinar.
Vit Muller:Now they get to the webinar.
Vit Muller:The webinar might be like a workshop about how you configure your own
Vit Muller:voice AI and how you do that for our customers, but it's also public facing
Vit Muller:for businesses to learn about it.
Vit Muller:So it's like a double whammy.
Vit Muller:then webinar's done.
Vit Muller:I'm gonna check it in opus clip, turn it into short form posts.
Vit Muller:Then, those posts then start to promote maybe another article or another video.
Vit Muller:And then on the back of the video is another link to another webinar.
Vit Muller:It just creates a flywheel and it covers retention because it's
Vit Muller:inviting customers to educate further and learn also non-customers.
Vit Muller:So then that's a lead gen, kind of does everything.
Vit Muller:Declan O'Reilly: The whole system.
Vit Muller:Yeah.
Vit Muller:How, how did we get to this
Vit Muller:Declan O'Reilly: Oh yeah.
Vit Muller:Hey, that's how good conversations go.
Vit Muller:They just, they go off topic.
Vit Muller:back to you, your YouTube channel?
Vit Muller:Like, I mean, you're smashing it on YouTube.
Vit Muller:I, I'm so weak on YouTube.
Vit Muller:I try, but, you know, I can't be good at everything.
Vit Muller:Where, when, last time we talked, what was your, like how many subs
Vit Muller:have you had last time when we talked?
Vit Muller:Do you remember?
Vit Muller:Declan O'Reilly: Yeah, I'm pretty sure I was at 1500.
Vit Muller:Okay.
Vit Muller:That's, I mean, that's decent.
Vit Muller:Where are you at now?
Vit Muller:Declan O'Reilly: I am, I believe, lemme look right now.
Vit Muller:I'm over 10 KI might be at 11 K
Vit Muller:Wow.
Vit Muller:UAN X Oh,
Vit Muller:Declan O'Reilly: But I also, I also, I have like a full email.
Vit Muller:Like so many, so many things have changed.
Vit Muller:Um, sorry.
Vit Muller:There's a little
Vit Muller:What do you attribute the biggest change to?
Vit Muller:Are you just being like, going extra or, I don't know, is something,
Vit Muller:Declan O'Reilly: Yeah, I, I, my content is just so straightforward
Vit Muller:and I got great lead magnets.
Vit Muller:I mean, that's it.
Vit Muller:I, I really, I, I consume a lot of Alex, Hormozi, like I really, he,
Vit Muller:I'm like an apostle of his, like, I, I actually don't watch any other
Vit Muller:online personalities other than him.
Vit Muller:Like I, I, I, I just really have kind of like taken the, the
Vit Muller:right and I think, yeah, I think
Vit Muller:Declan O'Reilly: in.
Vit Muller:after, after what he just pulled off.
Vit Muller:That's historical.
Vit Muller:like 150 million in a space of like one day, obviously four hours leading up to
Vit Muller:this, but it's, nobody's done that ever.
Vit Muller:that's a proof obviously.
Vit Muller:I mean, there are some people like, you know, they opinions, it's like, you
Vit Muller:know, I've seen it on Facebook, you know, some people are like, you know, yeah.
Vit Muller:It just kind of gave me a bit of a trigger, trigger from, you
Vit Muller:know, multi-level marketing days.
Vit Muller:And it
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:Yeah.
Vit Muller:There's always gonna be those idiots that just, they, they get, they, they
Vit Muller:just don't like when anyone's winning.
Vit Muller:They just have to, they have to complain.
Vit Muller:to me, I think it was brilliant.
Vit Muller:his content is solid, like the books are, it's really, and, and like I I,
Vit Muller:I get the argument that like there is a lot of stuff that we already know.
Vit Muller:Yes, true.
Vit Muller:There is, but he just explains it in like such a
Vit Muller:Declan O'Reilly: Simple.
Vit Muller:that it just makes you like, wake up to it.
Vit Muller:Like it's been that whole time in front of my eyes.
Vit Muller:Well now you just, you just make make it click for me.
Vit Muller:So that's, that's that.
Vit Muller:Yeah.
Vit Muller:Yeah.
Vit Muller:I like what he does.
Vit Muller:Yeah.
Vit Muller:and what he's, I had to wake up at 2:00 AM for it
Vit Muller:Declan O'Reilly: Oh, geez.
Vit Muller:I, and I watched, I watched for like two hours and then he was like
Vit Muller:on the, like, I thought it was ending.
Vit Muller:He was like, he, he, he started to bring in those people, like
Vit Muller:told us like real case studies.
Vit Muller:And that's when I'm like, I'm gonna like, this is cool stuff.
Vit Muller:I'm gonna watch that later.
Vit Muller:And he's probably gonna wrap it up.
Vit Muller:And then I wake up next day and I look at the whole thing.
Vit Muller:It is like nine hours.
Vit Muller:Like what?
Vit Muller:Declan O'Reilly: It was, no, it was crazy.
Vit Muller:I, I had this similar thing.
Vit Muller:I was watching it in the morning and I left, I came back, I saw
Vit Muller:it was still, I was like, no way.
Vit Muller:That night I was watching the UFC fights.
Vit Muller:I think it was 2 2 19, UFC two 19.
Vit Muller:And I, at night I turned over and got a notification like,
Vit Muller:Alex Hormozi is still alive.
Vit Muller:I didn't believe it.
Vit Muller:And I clicked that, how nine hours of this shit, it was,
Vit Muller:I've never seen anyone do it.
Vit Muller:I mean, it was, it was a, a spectacle.
Vit Muller:You, you could see like towards the end, like
Vit Muller:him his, partner Lily, right?
Vit Muller:They're like, yeah, like a little bit tired.
Vit Muller:But man, that's unreal.
Vit Muller:Like, I mean, yeah, but like, fair enough.
Vit Muller:I mean, 150 mil that require some effort.
Vit Muller:I, I saw another really cool post.
Vit Muller:I'm trying to get the, I've got it saved somewhere.
Vit Muller:I, I never met the guy, but I saw him for the first time on my Facebook.
Vit Muller:This dude put up a post, how he was saying how they broke, he put it through
Vit Muller:his ai, he's got this really cool ai, that analyzed all nine hours and he put
Vit Muller:it into a charts and the chart shows all the different strategies, how many
Vit Muller:like scarcity models, how many timings, and how he timed everything and how
Vit Muller:it was all engineered was really cool.
Vit Muller:Like he broke it down like that.
Vit Muller:And he used like, like 160 different methods, you know, like
Vit Muller:golden standards of marketing from the sixties, from the set.
Vit Muller:Like stuff that's been proven to work and how he layered
Vit Muller:it all into those nine hours.
Vit Muller:Like that is unreal.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:I, I, yeah.
Vit Muller:That is a good, he, he was, it seemed like everything was a tactic.
Vit Muller:Like even, even when he was getting people to buy the big, book packages, he
Vit Muller:wouldn't say buy, he would say donate.
Vit Muller:Like he would, he would make it seem like you weren't, like buying.
Vit Muller:It was like, you get this for free and you can donate.
Vit Muller:Like, it, it it to me.
Vit Muller:I know
Vit Muller:and I, yeah, that's why, and that's, that's where some people like,
Vit Muller:have, you know, opinions about that.
Vit Muller:And, and I get it.
Vit Muller:it, it is maybe on the line, but, but the value's there, like
Vit Muller:the value, is definitely there.
Vit Muller:so,
Vit Muller:Declan O'Reilly: did.
Vit Muller:Wait, did you see that Nipun won?
Vit Muller:Do you know him?
Vit Muller:Nipun.
Vit Muller:Yeah, yeah, yeah, yeah.
Vit Muller:The Indian guy.
Vit Muller:Declan O'Reilly: He won.
Vit Muller:He gets to interview Alex, but he got the, he was the second number
Vit Muller:one affiliate for the thing.
Vit Muller:He, he the guy from our community
Vit Muller:Declan O'Reilly: Nipun literally won it.
Vit Muller:I just talked to him the other day.
Vit Muller:I didn't interview.
Vit Muller:He won it.
Vit Muller:His name, he
Vit Muller:No way.
Vit Muller:Declan O'Reilly: He won.
Vit Muller:He's going to talk to Alex, Hormozi himself.
Vit Muller:Wow.
Vit Muller:Declan O'Reilly: I know.
Vit Muller:I was like, because I, I saw his name get called and I was like,
Vit Muller:no way is that, that's the same, that is that the a doppelganger.
Vit Muller:And I went on, I, I, I said, yo, did you win?
Vit Muller:And he was like, yeah.
Vit Muller:And he sent me the chart sent and I can literally send it to you.
Vit Muller:He was number one.
Vit Muller:He was, or the number two affiliate for Alex Hormozi.
Vit Muller:I don't know how he did.
Vit Muller:Like, I don't know how he pulled that off.
Vit Muller:'cause he only has 3000 subs.
Vit Muller:He must have a monster email list.
Vit Muller:I mean, you can see it.
Vit Muller:Alex Hormozi calls that.
Vit Muller:He says, Nipun Syal
Vit Muller:What's his, is it Nipun?
Vit Muller:Declan O'Reilly: NU Let me just, oh Lemme see.
Vit Muller:Because I spoke to him.
Vit Muller:I, we, I, I was on his podcast.
Vit Muller:I did, ah, une.
Vit Muller:Yeah, Nial, right?
Vit Muller:Is that the guy?
Vit Muller:Declan O'Reilly: Yeah, yeah, yeah.
Vit Muller:Yeah.
Vit Muller:I gotta touch base with him.
Vit Muller:That's awesome.
Vit Muller:Yeah.
Vit Muller:Well, I mate, if you listening, congrats mate.
Vit Muller:That's, that's, that's solid.
Vit Muller:Declan O'Reilly: Yeah, I told him, I said, make sure you tell Alex Hormozi about me.
Vit Muller:I see your post.
Vit Muller:Yeah.
Vit Muller:He made a post about it.
Vit Muller:Yeah.
Vit Muller:That's cool.
Vit Muller:Mate this, we're gonna wrap it up but yeah, it's been, it's always fun.
Vit Muller:Talk to you, man.
Vit Muller:I think we've got like a really good energy and we can bounce ideas.
Vit Muller:So it's really cool.
Vit Muller:We should probably do that again.
Vit Muller:shout out
Vit Muller:Declan O'Reilly: me on.
Vit Muller:Yeah.
Vit Muller:shout out.
Vit Muller:Shout out to I mate.
Vit Muller:you wanna plug in your channel for people who are listening so
Vit Muller:they can check out your stuff?
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:It's just @highlevelwizard.
Vit Muller:I, I'll drop in the comments below.
Vit Muller:It's @highlevelwizard.
Vit Muller:that's really it.
Vit Muller:And, and you can
Vit Muller:Not, not abbreviate, not, not a GHL wizard, A high level wizard.
Vit Muller:Declan O'Reilly: So the, the channel is GHL Wizard, but
Vit Muller:the handle is highlevelwizard.
Vit Muller:Okay, well that's good that you've
Vit Muller:Declan O'Reilly: is what they'll type in.
Vit Muller:But if they, if, if anyone types in GHL Wizard online,
Vit Muller:they'll find me either, either
Vit Muller:particularly YouTube is where, where, where you post a
Vit Muller:lot of regular videos and all that.
Vit Muller:Yeah.
Vit Muller:Brilliant.
Vit Muller:Awesome.
Vit Muller:Anyway.
Vit Muller:Mate.
Vit Muller:thank you so much for being on.
Vit Muller:what's been happening?
Vit Muller:Are you coming to Dallas?
Vit Muller:Declan O'Reilly: I should be, yes, I should be.
Vit Muller:Are you gonna be there?
Vit Muller:Yeah,
Vit Muller:Declan O'Reilly: Oh wow.
Vit Muller:Look, everyone's gonna be there.
Vit Muller:There's gonna be a party.
Vit Muller:yeah.
Vit Muller:It's gonna be a big party.
Vit Muller:I'm actually traveling there like, four days beforehand.
Vit Muller:we're gonna do a bit of a road trip with mate of mine.
Vit Muller:just gonna hire out a cyber trap and drive down to Austin,
Vit Muller:to, to go to the mothership, check out some comedy specials.
Vit Muller:and then I'll be there after, so after the level up for like
Vit Muller:until Wednesday, the week after.
Vit Muller:So, there's gonna be time.
Vit Muller:I'm lining up some interviews and it's gonna be, it's gonna be a blast, man.
Vit Muller:I'm so looking forward to it.
Vit Muller:Declan O'Reilly: I look forward to seeing you there, man,
Vit Muller:Yes.
Vit Muller:mate, just before we wrap up as well, I just wanted to, this is one thing I just
Vit Muller:started to do a little bit more, just giving a bit of like a space for a minute.
Vit Muller:an opportunity for you to, like, I leave a message, to the
Vit Muller:listeners, anything you wanna say.
Vit Muller:Declan O'Reilly: I would say if you are an AI agency, you need
Vit Muller:to focus on prospecting 24 7.
Vit Muller:If that's what you're doing.
Vit Muller:If that's what you're going after, you gotta focus on that.
Vit Muller:Like your life depends on it.
Vit Muller:'cause it does.
Vit Muller:It really does.
Vit Muller:And if you go to my YouTube channel, you can see I have a lot of videos
Vit Muller:on, I also have a free community.
Vit Muller:You can join in all kinds of other amazing free goodies on that channel that
Vit Muller:are really focusing around that point.
Vit Muller:'cause if you can't get clients, you can't make money.
Vit Muller:End of story.
Vit Muller:You, you have to focus on that more than anything.
Vit Muller:And a lot of people come in, they'll watch the videos, okay.
Vit Muller:They'll play with the bits and high level do.
Vit Muller:They'll do everything but get clients.
Vit Muller:And in reality, that's the only thing that matters.
Vit Muller:Is going out and getting clients.
Vit Muller:So that's, that's what I would say.
Vit Muller:I mean, it's, it's the thing that I have to bring up with everyone in my
Vit Muller:community again and again and again.
Vit Muller:And for all the beginners, it's just the, it's the thing that has
Vit Muller:to be hammered into people's heads.
Vit Muller:It's that, it's that, like Hormozi says, it's that one thing, that
Vit Muller:order of magnitude, that one thing you do that changes everything.
Vit Muller:That's it.
Vit Muller:Especially for AI agents, especially now.
Vit Muller:If you wanna have a heartbeat, you need, your heart needs blood flow.
Vit Muller:If your business, if you want to have business to keep
Vit Muller:going, it needs cash flow.
Vit Muller:Declan O'Reilly: Yeah.
Vit Muller:A a hundred percent.
Vit Muller:Yeah, mate, thank you so much again, for being on.
Vit Muller:And guys, thank you so much as well.
Vit Muller:Thank you for listening to today's episode on the High Level Experience Podcast.
Vit Muller:If you enjoyed today's episode, then please share it with other fellow agency
Vit Muller:mates and other high levelers that you think would also benefit from listening.
Vit Muller:For show notes, lings and extra tips to help grow your agency with
Vit Muller:your SaaS, with high level, please go to highlevelexperience.com.
Vit Muller:Thank you and have a great rest of your day, everybody.
