In the newest episode of Elasticity’s Stretching Boundaries podcast, Denver Zoo President and CEO Bert Vescolani talked about his organization’s dedication to their conservation efforts:

“You don’t parachute in, do conservation and then fly out. It’s a part of the fabric of the community that you’re in – In a responsible, thoughtful and respectful way.”

When the Denver Zoo makes an effort toward conservation, they know it’s not just for a photo op and a PR headline – these are long campaigns that are part of a greater strategy. And we can learn from their tactics when thinking about our own outreach efforts.