AI can save you time. It can get you off the blank page. It can help with emails, proposals, articles, social posts, scripts and all the other content that seems to multiply when your back is turned.

But there is a problem.

If everyone is using AI to write, how do you stop your content sounding like everyone else’s?

In this episode of Land & Deliver, Darren and Louise talk about how to use AI without losing your voice, your judgement or the human bits that make your message connect.

They explore why AI does not automatically know who you are, why it is very good at making confident assumptions, and why tone of voice needs more than a vague instruction like “make it friendly”.

You will hear how to train AI using your best work, how to get it to interview you before it writes, and why your audience, emotion, values and context all matter if you want the output to feel more like you and less like generic AI slop.

There is also a practical Tone of Voice document to go with this episode, designed to help you give AI the right guidance so it can support your writing without flattening your personality.

Full show notes and the downloadable tone of voice document are available at landanddeliver.co.uk.

In this episode, we cover:

How to use AI without sounding generic

Why AI does not automatically know your voice

How to train AI using your best work

Why tone changes depending on audience and context

How to get AI to interview you before it writes

Why emotion still needs a human touch

How to avoid copy-and-paste AI slop

Why consistency matters in business communication

How to use a tone of voice document with ChatGPT, Claude, Copilot or other AI tools

Key takeaway:

AI can help you write faster, but it still needs your voice, your examples, your audience insight and your human judgement. The better you train it, the more useful it becomes.

Listen now and learn how to make AI sound more like you, not everyone else.