On this episode of The Jeff & Alex Podcast, the guys discuss creativity in the business world. Listen along as they talk about how they each define creativity, and the value of having a creative team or process in a company.
Jump to 3:30 to hear how Jeff defines creativity.
Jump to 5:38 to hear about the 3 categories of creativity, according to Alex.
Jump to 8:50 to hear about the contrast between being detail-oriented and creative, and if those characteristics overlap.
Jump to 12:10 to hear about the provocative vs the duration.
Jump to 15:00 to hear about Jeff's screening process for creativity when it comes to new hires, and whether or not CMOs are / should be creative.
Jump to 22:40 to hear about the creativity of lawyers in regard to brand building specifically.
Jump to 24:59 to hear how Alex wishes that he had released his creativity more throughout his career.
Jump to 27:22 to hear about how Jeff tries to focus more on execution and follow through than big ideas.
Jump to 29:14 to hear about the benefit of "big ideas" because they can spawn smaller ideas.
Jump to 33:00 to hear about how group think can be damaging to a meeting and the need for a third party curator to drive creativity.