Big brands need to play a role in changing perspectives on waste by becoming part of circular economy. Through honest marketing, this can be a game changer for their image, while delivering a better future now.

This is the belief of Charles Steinmyller, Senior Brand Manager for Tampax Europe at P&G and the latest guest on the podcast. Listen to how he sees the circular economy making an impact and to more marketing tips, too.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net