Bissinger’s Overview

Growth: Direct-to-consumer division grew 160% between 2020–2022

Employees: 100

Founded: 1668

Bissinger’s Podcast Highlights

✅ Bissinger’s maintains 350+ years of chocolate-making tradition through small-batch, handcrafted methods

✅ Direct-to-consumer growth has surged with integrated catalog and online marketing strategies

✅ Scaling is achieved by adding small production lines while preserving artisan quality and product consistency

Episode Summary

In this episode, Dan Abel, Chief Chocolate Officer at Bissinger’s, shares the legacy and evolution of one of the world’s oldest confection brands. Founded in 1668 in Paris, Bissinger’s has preserved its commitment to hand-crafted, small-batch chocolates across centuries. Dan’s family, with chocolate-making roots dating back to 1981, acquired the brand in 2019 and has since honored its ethos while accelerating its growth.

The conversation dives into Bissinger’s unique production philosophy, where even as demand grows, each confection remains handmade in 100-pound batches on compact, artisan-style lines. Dan discusses the importance of balancing wholesale, direct-to-consumer, and retail strategies, including partnerships with Barnes & Noble and expansion into brick-and-mortar storefronts. This episode reveals how staying true to tradition, while evolving with technology and consumer behavior, can build a premium brand that stands the test of time.

Notable Questions We Asked

Q: How old is the Bissinger’s brand and when did you acquire it?

A: Bissinger’s was founded in 1668 in Paris, France. Dan Abel’s family became the seventh owner in 2019.

Q: How did Bissinger’s scale production without compromising quality?

A: The company adds small artisan-style production lines, each operated by a team of three, to maintain handcrafted consistency as they scale.

Q: What led to the growth of your direct-to-consumer channel?

A: A combination of print catalogs, a strong online strategy, and a new enterprise tech stack helped drive 160% growth from 2020–2022.

Q: What is the brand’s approach to retail and wholesale partnerships?

A: Bissinger’s is stocked in Barnes & Noble, Dillard’s, and over 1,000 specialty stores while expanding its own storefronts from one to three locations.

Q: Why did you continue producing in small batches despite scaling up?

A: Small batches ensure optimal caramelization, product quality, and uphold the brand’s artisan ethos—even as demand increases.

Chapters

00:00 Intro

00:29 Company Stats

01:01 The Acquisition Journey

03:17 Navigating Challenges and Growth

04:41 Direct to Consumer Expansion

07:38 Manufacturing and Production Insights

09:45 Connect with Bissinger's

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#ChocolateMaking #DirectToConsumer #BrandStorytelling #HeritageBrand #SmallBatch #EcommerceSuccess #HandcraftedChocolates #WholesaleBusiness #RetailGrowth #FamilyBusiness