Join us for an inspiring episode of Prompted: Builder Stories featuring Brady Cohen, a seasoned marketer and business development expert, as he shares his transformative journey with AI agents. Discover how Brady's curiosity and passion for technology led him to create innovative solutions that enhance user experiences and streamline tasks. From a Halloween party planner to a pet health advisor, Brady's projects showcase the power of hands-on learning and creativity in the world of AI.

In this episode, Brady Cohen delves into the potential of AI agents to revolutionize everyday tasks and foster a community of innovators. He emphasizes the importance of experimentation and scalability, sharing insights like, "I learn and I think a lot of people do just by doing." Brady's story is a testament to the power of curiosity and creativity, encouraging builders to embrace new possibilities with AI. Whether you're looking to enhance productivity or explore no-code building, this episode offers valuable lessons and inspiration for your own AI journey. Listen in to learn how you can leverage AI to think differently and take the next step in building with agents.

Sign up for a Builder Workshop Today: https://content.agent.ai/ai-skills-workshop 

Learn more and connect with Brady Cohen:

• Connect with Brady on LinkedIn: https://www.linkedin.com/in/bradycohen/ 
• Try Brady’s Halloween Party Planner Agent: https://agent.ai/profile/bradys-halloween-party-planner 
• Try Brady’s Sell Sheet generator: https://agent.ai/agent/sell-sheet-generator
• Try Brady’s Pet Symptom Checker Agent: https://agent.ai/profile/pet-symptom-checker 
• Brady’s Career Journey: https://bradycohen.com/
• The Suite Collective Website: https://thesuite-collective.com/

Subscribe for more Builder Stories and visit agent.ai to start building your own agents.

How can we create something that can be repeatable, that can scale so I don't have to constantly restart at the beginning with a new prompt?

I've got these 10 things that I've been wanting to do.

I just can't get to them.

But what if I could build something with AI that will allow me to suddenly start doing some of those things?

So if you're only thinking about efficiency because I want to just make a bigger margin, you're missing out on big opportunities.

Think about AI as a way to amplify.

I can use these tools to speed things up.

and turn things around a lot faster.

Not because I do things slowly, but just as a human being, there's only so much you can do in one given day.

Today, I'm joined by Brady Cohen.

Brady has spent more than 20 years driving growth at Progressive Insurance, Goodyear, and other major brands.

He recently stepped into AI agent development and won our Builder Workshop competition with said creative Halloween party planning agent.

We explore how he broke in, the lessons he learned from early experiments, and how he is using AI to save time, spark creativity, scale business impact, and open new doors in his consulting work.

So with that, let's get going with a new episode of Prompted Builder Stories by Agent AI.

Brady, thanks so much for joining me today on this conversation.

I'm really excited to talk to you since Matthew introduced us after kind of going through the recent builder workshop with Agent AI.

So tell us a little bit about that journey, about how you decided that you were going to get into AI and your background and kind of how you got here.

Like, tell us the whole thing so we can kind of set the stage here.

Yeah, thanks, Kyle.

I appreciate you having me and really looking forward to the conversation.

I'm

a lifelong marketer, business development, been in sales and different things.

And my focus has been really in the digital marketing space.

And, over the course of my career, I've always been learning and had to, had to be a learner, but I've wanted to learn.

I'm really curious and like to learn new things and use technology to improve experiences.

So, you know, as AI has become more

prominent in our daily lives.

And we're hearing about it in almost everything that we read, every headline, anywhere you turn, just had me curious.

So I've been studying and learning and doing different things with AI, directly within ChatGPT or Perplexity or Gemini.

But as the advent of agents has become more prevalent, I got really curious and said, oh, let me see what I could do.

And I found Mindstream Agent AI.

and learned about a workshop.

And I'm like, okay, I'm going to go to this workshop and just see what this is about.

So that was the tipping point for me to get into learning about agents specifically, but it's really about how can I use the technology to be more efficient or improve an experience for a consumer.

in the daily work that I do or my team does.

Since you've been using AI for a while, I'm curious if like most people, you probably had your go-to prompts, right?

Like you went to ChatGPT or Perplexity or whatever, you needed to do some research, but you had a structured prompt of the way you asked it to do something or create some sort of content, right?

So then going into building an agent that kind of does that was kind of a natural next step, right?

It was.

And I think, to your point, it's

How can we create something that can be repeatable, that can scale so I don't have to constantly restart at the beginning with a new prompt?

And I can also share this with others really easily with agents.

And so, okay, so longtime marketer, like understand the ins and outs of kind of content creation, brand awareness, the target, the different aspects of the funnel.

and go into an agent building workshop, and you came out and built an agent that kind of won one of the awards for the workshop, right?

Like, tell us about that experience, like what you did.

I mean, I've played with the agent, but like, walk us through that, like, I'm just going to build this thing, see what happens, play around a little bit, and kind of what that's, how that's kind of led things.

Yeah, for the listeners, the workshop was just how do you get started?

What do you do in the workshop, which I would recommend if it's available for others to go back and look at the recording or attend one in the future.

I think we're trying to do.

This once a month.

Yeah, for everybody.

Okay, great.

Yeah, if you're just looking to get started and you're listening to this, I think it's a great place to just get the support and where do you go?

How do you do this?

And it was free.

And I think that

Correct me if I'm wrong, Kyle, but I think that's the plan, is to make these free to the public.

They're introducing one a month right now.

I think they just had the one Wednesday this week.

And so the one for November, so there'll be one for December.

And I'll make sure there's a sign-up sheet in kind of the links.

But yeah, it's a great way to kind of start playing around with building agents is to attend one of those workshops.

Awesome.

Yeah, I think anyone that's looking to get started, it's a great place to do that.

It was about two or three weeks before Halloween.

And on the workshop,

they announced, hey, we're going to do something fun.

If you go and create an agent between now and, it was like by noon the next day, you can post it on LinkedIn and tag us, which I, took all the notes, and started, thinking about, well, what would I do?

And there were, I think, 3 categories.

One was creative, one was sophisticated, and I think maybe the other one was like functional or practical.

And there were three categories that they were going to pick winners, right?

I was just getting started and just wanted to keep it light and fun.

So I went with the creative one.

And since Halloween was coming up, my thought was people were getting ready for the holiday and all kinds of different parties.

Let me see if I can create an agent that would let people plan a party and take all the headache away from like, what are all the things that I need to think about and do in order to plan a party for Halloween?

It does have application beyond

Halloween and I'm probably going to adapt it to be more of a general planner and then you can pick which holiday or the birthday party.

But it was that.

was plain and simple.

Like there's no real risk.

Like I'm just going to see if I can figure it out with that as a theme.

So I wrote down like my audience was somebody who's planning a party.

What do I want them to do?

Give them the resources.

Tell me what you're planning.

Like who is it for?

Kids, adults, work, school.

And then

Are you doing it inside?

Is it outside?

just some basic information that you put in and it gives you a full plan of things that you need to think about.

Decorations, food, costumes, all that stuff.

And just to make sure people are clear on this and make sure I'm clear, like you attended a workshop and I said, hey, post this by tomorrow.

what you've done, like you literally built this thing like in a day or less, right?

Less, yeah.

I didn't, the workshop was like at maybe like 11 A.m.

Eastern on Thursday.

And the agent had to be posted by, I think, noon or 1 o'clock on Friday.

I didn't think of the idea until I was going to bed that night.

I built it the next morning.

It's all I did all morning because I was doing trial and error and it was my first time.

So it took me a little bit longer than the other ones that I've built since then.

But I did it all on that Friday morning, got it to work and posted it.

So it was all within just a few hours time.

What was that experience like, right?

Like, all right, like realizing you could create something like this and get it live and get it working and share it like within a couple hours.

Did that seem, you know, I mean, you've been in marketing and trying to create content and trying to like plan events and stuff, right?

That takes much longer than a few hours to kind of come up with the plan at all, right?

Yeah, it does.

But I think, you know, for me,

I learn, and I think a lot of people do, just by doing.

So going to the workshop was really helpful.

Once I had the idea, I'm like, I'm going to do this.

And I sat down at the computer and opened the builder.

And from there, it was figure this out.

I went back, fortunately, the recording from that webinar was available right afterwards.

And I went back and replayed a couple parts because I got stuck.

I'm like, what do I do next?

I can't remember.

And so it was really helpful to have that as reference.

But through that trial and error experience and getting stuck, going back, learning, I feel like I came out of that three or four hour period with something that I could use because I was more hands-on.

If I just went to the workshop and never built something, I wouldn't have

gained as much value from the experience, but actually having to do something, having like a timeline around it, which as a marketer I'm very much used to, was really helpful.

So it was a little bit of pressure, but it was good pressure and I...

figured it out and tested it.

So I've got to ask, did you have a Halloween party that you were planning for?

Like, was that part of it or just like...

I actually didn't.

No, I didn't.

I just felt it was timely and relevant, but I did share it and I got a few people, you know, responded and got some positive comments.

It goes into great detail about all the things you could do.

You don't have to do all the things that it recommends, but the feedback was generally like, wow,

This is helpful.

Maybe it's a little overwhelming if I do this kind of party that it's planning.

But you could pick and choose, you know, what kind of music do you want?

What kind of food do you want?

It gives you recipe links and stuff like that.

So it was fun.

Well, and I think you bring up a really good point that I think we all see with AI is just because it gives you all these suggestions doesn't mean you need to do all of them, right?

It's like it's a pick and choose, but it gives you, it's great for that ideation.

process, right?

Of like, what could I do and what can I come up with?

And a lot of times we might go try to find a bunch of articles and read top 10 lists of something.

Like, here's a bunch of them brought together.

And you could still do those other things, but just another tool in the tool belt, if you will.

Yeah, I agree.

And we've talked a bit about it.

How about if I go into just, I could walk through what it looks like real quick so the folks that are watching can see it.

versus me trying to explain it.

Would that be helpful?

Yeah, totally.

And you kind of alluded to it too, that like, all right, this was your first one.

You created some other ones since then.

Would love to kind of hear the why and what about some of those other ones that you created too?

So this is it, if you can see my screen.

Yep.

It's pretty basic.

Think of it as a form that you put some information in.

So I'll put mine in.

Where is my event going to be hold?

Let's say it's at school.

Maybe I'm a teacher, right?

There's some examples, school, home, office.

Who's going to be attending?

Well, it's students.

As you can see, I have some in here from past.

Let's say it's high school students and teachers.

And the reason why it's asking for these is these are going to be informing

the agent as to, where is it happening, indoors, outdoors, who's going to be there, so that it can plan a party that's more appropriate for that type of an audience.

Are there any food allergies?

Well, I think, you know, let's say peanuts are known as an allergen.

So what it'll do is, you know, give you some things to be mindful of.

And we'll say this one's going to be indoors in a classroom.

And then we're going to click go and it's going to do its magic behind the scenes.

And it's going to give us some really fun ideas.

And like I said earlier, we were talking about there's a lot that it's going to provide here.

And you can pick and choose.

What do I want to do?

What do I not want to do?

And as it, you know, as it runs, I'll just kind of explain some of the other things that it's going to provide or some fun things around costumes, some

some images that you could potentially use if you want to create a poster.

Talk to us a little bit about why you chose to narrow down these specific things.

Was that kind of a trial and error, then you realized, oh, I need to be more specific, you know, around kind of the attendees to kind of help make recommendations, or was that kind of you've done enough parties to kind of know these are the inputs that I need to really figure out what's best?

I think, you know, to your question,

It is something I've done.

I've planned a lot of events, but I did some trial and error.

At first I was thinking about it just as very general, but then I'm like, well, wait a minute, that's too broad.

Like I need to know who's going to be at this party.

Because as I started to run this the first couple of times, it was just too generic.

If I'm planning a party for adults in my home on Halloween night versus what we're doing here, which is high school students,

It's a very different type of party, right?

Like there one might, you could probably assume which one, but one's going to probably have alcohol or options for that.

One might not, and the things that people would do at these types of events, games, costumes, are just going to be different.

So it was helpful to add these variables in to give an output that was more appropriate for the audience.

Makes sense?

All right, so let's scroll through.

I

I have a little fun graphic here.

This is something that comes up different every time, just based on the audience.

So, this is fun.

Halloween party plan.

And then you remember at the beginning of the form, it asked my name.

So here's Brady's Halloween party plan.

You know, it'll put that in.

Cool.

And then based on some of the things that were in the agent, it's a fun school appropriate Halloween party.

High school students, you'll see it's pulling in our audience.

Safe, inclusive, and peanut ware.

And it goes into, what's the theme?

Spooky, social, competitive, creative, logistics.

Okay, we need a date and time.

It's going to be about an hour.

And it's going to start to get into some of the specifics.

You need to have a teacher present, the food policy around peanuts.

I threw some emojis in to, you know, keep it fun and light.

Yeah, And then, you know, it gets into, okay, well, how is this going to go down?

Well, we need to have costume rules.

We need something for safety.

What's the timeline for the 60 minutes?

Well, people are going to check in.

We're going to do an icebreaker game.

And the main event, the costume parade.

It's just making this stuff up.

But this is going back to, again, you don't have to do all these things, but if you're not able to think about all the things that could potentially go into it, it's like a menu.

Pick and choose what you want and what you don't want.

Or just to get more ideas to tag on the things you've already got.

Yeah.

Exactly.

So it gets into food and drink.

It gets into activities.

prizes and gift bags, and these were all coming from some of the prompts.

You didn't see this, but once all the input comes into the agent, I had it read all that information and asked it to come back with, well, what could be a good gift bag giveaway idea?

What could be a party theme idea?

What could be a prize idea?

And that's what these different sections really are doing down here.

Very cool.

And like you said, you were just playing around with this.

I think we hear that from a lot of builders that I talk to, like, just play, right?

Like, playing is how you learn.

And it sounds like building something like this really inspired you and said, oh, I could do this, but what other applications can I use this for?

And I think that's where, you know, you were saying, and I played with some of your other agents, and new ideas came up of like, oh, what are some other things I can tackle that I run into all the time?

Behind the why,

this Halloween thing was fun.

It was a low-risk way for me to learn.

I didn't have to post it, but it worked and I did post it.

And then, it became what was chosen for the prize, which is great.

It was, it just, gave me that much more motivation and excitement around it.

But then, from there,

I started thinking over the next several weeks, okay, well, what else could I be doing here?

I had a project for a company I'm helping build called the Sweet Collective, which is a venture that we're working on.

And I had to do a sell sheet.

I had to create a sell sheet.

And you can do that in ChatGPT.

You can do that with prompts.

But my thinking was with agent.ai, I could access any of the LLMs, right?

Like all of them are there.

And they're all free.

And I'm like, well, let me try building an agent to do that.

So I did that.

And then the other one that I'll talk about here in a second is around pets.

I've worked the last several years in the pet wellness and pet health space for a pet health insurance company.

And one of the things I've found is people oftentimes find themselves asking a lot of questions in Google.

what does this mean if my dog is doing these things?

Or what does this mean if my cat is, not eating for three days?

So I wanted to see if I could build an agent that could help pet parents answer some of those questions, give them some understanding of what might be going on.

It's not medical advice, but it's a starting point.

Like, do I need to go to the vet?

You know, should I seek emergency care?

Because sometimes it's, you know, midnight or 2 A.m.

when these things are happening.

And

You just Google it.

But if you, have a pet, the idea here is, let's just give you some starting points for where you could go.

So.

And I'll say, you know, as you're kind of populate, like it was something I played with too.

And it just, once again, it's like, I've got a dog, I've got a couple of dogs.

One of them's an elderly dog that starts to have some conditions.

Like,

This was a good starting point for me to figure out, all right, what are some possible things?

It's a jumping off point because you provided links and resources for me to go find out more about what it could be.

So it's kind of inverse, right?

Instead of going to Google, here's something more structured, designed to do this kind of stuff and has specific, more curated resources, I imagine, on the back end that it's diving into.

to give you a little bit clearer answer, I imagine, right?

I think so, yeah.

Because if you're going to Google, you're going to get a number of good results, but it's like, where do I start?

So this is helping you sort through some of that.

So I think you said you have Beagles, right?

So I put that in.

Give me an age of one of them.

So Cody is 13.

So yeah, if you want to type in 13 year old.

About 30 pounds.

Yeah.

Okay.

I mean, these are just some inputs that I think are relevant and helpful for the research that's happening behind the scenes.

It's not critical to be exact.

So if anybody's going to want to play with this, don't worry if you don't know your dog's weight.

What are some things that Cody has experienced?

He's not walking as good.

He doesn't jump up on things as well.

His back legs are trembling more.

Sometimes he'll have bathroom accidents before he can get outside.

We'll go with that.

The agent in the background is taking all these inputs similar to the Halloween party planner and it's going out to do its research to say, okay, well, all right, if I have a beagle, so for those that don't know, different breeds are subject to different types of conditions.

So it's saying, all right, a beagle aged 13, about 30 pounds with these symptoms, what might be going on?

So it's doing that research and it's going to come back with what could be

It's not what it is.

So I just want to be careful to say this is not medical advice or, veterinary advice, and it's not intended to replace that.

It's really just as a, as a pet parent, you always want to, I think a lot of people want to treat their animals like their family, and that's pretty common.

And when something's going on, they can't tell you what it is.

So technology in this case, my thinking is, you know, it could help you.

at a starting point, because he oftentimes might not be thinking clearly in those moments.

You're really worried about making sure your animal gets the care that they need.

So here it's given us, you know, what could be going on from a musculoskeletal perspective.

Could be osteoarthritis, you know, which is a serious issue, but it might not be urgent.

You know, he may not need to go right in, but maybe he tore something.

Maybe there's something, a ligament torn.

Could be neurologic.

there's a lot of different things that it could be.

And what it's doing here is it's giving you as the pet parent education, to help you start to think about, do I need to do something about this right away?

or other examples could be, gosh, my kitten, who's three months old, hasn't eaten in three days.

I can't get her to eat.

That's a much more serious issue.

And it's like, if we would have put that in, it would tell you, should go to the vet as soon as possible or call the vet as soon as possible.

So it's, you know, it's giving, you gave me some great feedback here too, by the way.

You said, I think after you tested it the first time, you know, narrow down some things, some references and things I should do.

And that's what I've added in.

So I went back and made some edits.

And I love the links too, right?

The resources.

You want to go deeper in any of these things and read up.

Here you go.

Here's trusted.

resources, not just whatever Google thinks is #1, which we know are not always reliable.

Yeah, so there, and there's no, there's no allegiance to VCA, even though I see VCA here three times, you know, it just happens to be that they must have content that's appropriate for this type of situation, you know, to surface.

Yeah.

But, you know, one of the things I thought about, Kyle, and maybe I'll do is, you know, we can add a zip code, and if you put your zip code in,

have it surface some local veterinary hospitals that you could call if you don't already have one.

So that's, there's so much more we could do.

And again, it's not medical advice.

It's just meant to give you some education, a starting point so that you're not constantly, you know, going into Google and trying to figure it out.

I love what you just did there, just to kind of tease it out for all people.

Like, we're just kind of playing around building something, building a useful resource.

They're like, oh, you know what?

Here's a way I can make it more useful to somebody.

Right, and you and I know this, like somebody who's never tried to build an agent before might not, but being able to add that additional step of give me a zip code and let me provide some local, veterinarian options, it's not that hard with...

with kind of AI and agentic stuff where if you're building software and trying to do that, could be a really complicated, hard to do thing.

But this, you know, I bet you before you went to the workshop, you would've never had that light bulb go off to even try something like that, right?

No, and at that point, being a marketer, one of the things that I've learned is you have to do research.

You have to understand your user.

So who is this designed for?

What do they need in that moment?

You know,

It could be overwhelming.

You could be in a situation where you probably should just go straight to the emergency room and don't be messing around with an agent.

I think people's intuition will tell them that.

But if you can't think clearly or if you're like, no, this isn't that emergent.

So I try to put myself in the mindset of who's using it.

And if you've got a kitten that's three months old in that example, you may not have established A veterinarian yet.

So it might be helpful for you

another thing is there are phone numbers you can call, right?

Like there's telehealth type things where they can triage as they what's going on.

And they say, yep, you need to go right away.

But yeah, we can put some of those things in too.

I don't expect this to become some, you know, huge commercial application, but it was just, you know, a way for me as somebody who's worked in the pet wellness and health space to do something that I felt was helpful and relevant and, you know, see what just see what happens.

Yeah, Well, and at this point, you know, you've clearly

in what we're talking about a month timeframe, built a number of agents already.

And you mentioned it earlier, kind of doing, building up one of these agents for kind of like work purposes.

Are you finding yourself doing more of that stuff?

And how are you bringing that into your workflow?

Are you letting other people run these things and use them instead of like needing to come to you for stuff?

Or is it just saving you time kind of in the back end?

Talk a little bit more about that piece of it.

Yeah, it's a little bit of both, with the agents and some of the other things I'm doing from an AI perspective.

I'll give you one example.

In this company that we're starting, the Sweet Collective, it's everything from the ground up has to be built.

Websites, the sell sheet I talked about, which is a marketing, a piece of marketing material.

We're building out a LinkedIn presence.

And as part of that effort, it's a lot of potential work.

So I built some agents and did some work within AI to help with writing.

I didn't have it right for me, but I used it in a way

to help improve the crisp and, sort of punchiness of the writing for the website and some of these materials.

And it was something that would have otherwise taken me a lot longer and had, I probably would have had to have editors and other people do this for me.

But as a startup and we're bootstrapping it, I didn't have that resource.

I don't have that luxury.

So I'm making use of these resources for myself and my team in order to

save time for us and accelerate our process.

One other example I'd give you is, as we're building out LinkedIn and some of the online presence, I was playing with a new tool from Google.

I'm drawing a blank on the name.

It starts with a P, Pomelli, or something like that.

And it will take your website, you put in your URL, and it will build your entire campaign, your online presence and campaign for you just based off of what you have on your website, purely social media campaign.

So I get really excited about that because I want to do all those things, but who has the time as a startup?

Who has the time?

And as I'm working with clients, as a consultant,

I can use these tools to speed things up, and turn things around a lot faster.

Not because I do things slowly, but just as a human being, there's only so much you can do in one given day.

So talk a little bit more, like I've done a little bit more background on it, but the Sweet Collective, like you're a team of former executives who are going out and offering fractional services to people, right?

Yeah, thanks for asking.

Yeah, the pitch is this.

We are

fractional executives from various parts of organizations and functions.

So finance, marketing, sales, HR, operations, legal.

And as individuals, we focus on our practices in our lane.

And when you're working on your own, it's difficult to do business development.

It's difficult to sometimes get answers to questions of things that are a little bit outside of what you focus on.

I'm a marketer.

So if I have a finance question,

I may not be able to directly answer that, but I want to have a resource and a partner that can do that.

So we've built this collective.

We're still independence, but we came together as a collective.

And it's the collective of intelligence, right?

So you get the power of the collective.

You hire Brady as a marketer.

If we need to tap into somebody from a finance perspective, the team is there.

We need something from a HR perspective, the team is there.

So the nice thing about it is if I'm an organization like a nonprofit or a mid-size or small businesses, and I don't have the budget or resources to go hire all of these people at this executive level, I can bring in the Sweet Collective, bring in Brady, focus on marketing, and then in a few months, if I need to focus on finance, plug that resource in.

So you get the power and intelligence of that group.

without having to pay full-time salaries for all these people.

It makes sense.

I mean, I think we're seeing a lot of companies kind of thinking about it and leveraging those kind of resources.

And I'm curious, like, is any of the other team, the rest of the collective, like tapping into AI or have you kind of brought this to them and then they're kind of blown away and thinking about what they could do now?

Have you all started any of those conversations yet?

Oh, yeah.

A number of folks are already doing it different for their practice area.

So in the sales,

component, you can imagine how you can apply AI in sales.

How do I overcome this objection?

I want to build a playbook.

You could build playbooks.

We can do a lot of things with AI in sales.

Finance, I think if anyone's following along from a finance perspective, some of the things just in the last few weeks that I'm seeing as it relates to automating spreadsheets and automating processes around

end of month reporting, all the different things that go into being a successful finance organization, it's mind-blowing.

Everybody's worlds are changing quickly around what it can and can't do and how much human coaching and you still need human oversight to check it to make sure it's working as planned.

So yeah, so the answer to your question is we're each using it to a different degree.

We do have a belief though that they're still going to, these are all human led.

Like we can't just set these things free and expect them to do everything magically.

We have to manage them.

So our intent is continue to be curious, continue to learn, bring these tools in as resources when they're appropriate, but do it in a responsible way so that we're not just, you know, creating, as they say, AI slop or relying on something that's maybe not quite ready to run on its own.

it still needs human oversight.

I 100% agree.

Like, it's one part.

Sometimes the hallucination can be a feature, not a bug, especially in the marketing world, right?

Because it helps us think of creative new things.

But to your point, and one thing I worry a lot about is like, all right, you bring in a fractional executive who can use it to help, we'll use kind of the financial planning.

You know, they still have to overlook and make sure that all the numbers are correct.

But I worry about this and I'm curious how y'all are attacking it.

Like,

People like us, we've got decades of scars on our back from figuring this stuff out.

we just do.

And you still need experts to go in there and check the homework of these things.

And I worry that some organizations and people will kind of skip some of that step.

Talk about that a little bit more, because I think it's the human in the loop still has to sit at the top of the pyramid.

yes, it could take an activity that might take 8 hours down to like one or two, but that doesn't mean you don't, you still have to do some of that work and review and check.

You just might not have to like build all the numbers and put everything together, right.

Yeah, the analogy I would have, whether it's finance or marketing, sales, anything, you have to have governance and oversight regardless of if it's a human being on your team or an AI agent or some other third party perhaps that you're using to do something.

So

I don't think that this concept is any different than if you're hiring a freelancer to do something for your business.

If you're hiring a team member, they're going to produce work.

And before you release that work to a client, to a partner, wherever it's intended for or into the public domain, you do need to put your eyes on it.

You do need to check it to make sure that, is it making a claim that's accurate?

Is it making a statement that you could

pay off.

Like, I don't want to promise, like in the symptom checker, I kept saying over and again, like, this is not to replace a veterinarian.

This is not to replace medical advice.

This is a starting point.

So I'm trying to, you know, encourage the use of it, but don't think of it as like, oh, I don't need a vet anymore.

I just, I just, I got this symptom checker again.

So anything that is done by a human on your team or anything that's done by an AI agent, you should be checking it, period.

Like, it's just,

par for the course.

Now, over time, as if it's a human and you see the quality of their work, you build more trust and you say, just run.

And maybe you get to that point with an AI agent where if it runs 100 times and it's spot on, 99 out of 100 times, you have more confidence.

And depending what you're doing with it, you may not need

as much oversight.

So if it's doing research for you, it's probably going to just come back to your eyes.

If you're trying to build a campaign that's going to go out and be on social media, you better check it to make sure that there's no typos, it's spelled right, the claims that it's making are things that you can, you know, promises that you could live up to.

So what is next?

Have you got any more ideas for agents that you're building or stuff that you're like rolling around or like how you thinking about, how do you think this stuff plays out kind of over the next?

I don't know, can we see 18 months out?

Yes, I am thinking about stuff next.

As we're building this startup, one of the things that's become apparent is we need to be very efficient in how we work with our clients, meaning we don't want to do a lot of manual repetitive tasks.

That's not the best use of our time.

And I don't think our clients want to pay for that.

They're hiring us for

the scars and bruises that we have, the things that we've learned over time so that we can quickly get them from the challenge that they're having into a solution.

And that takes research and problem identification and documentation.

So there are steps along those processes of like onboarding a new client, doing research that I think we can accelerate with AI.

So there are some agents that we have in mind and some workflows and automations within some other tools.

That will enable that, definitely, so that we can be much more efficient and help our clients with speed to market and get to a solution and overcome their challenges faster.

Are any of the customers asking, or how are y'all thinking about ROI, evaluating ROI of kind of bringing this stuff in?

Is it as simple as, hey, we can do this and set this up for you in fewer hours?

Or

Is there ROI in kind of the output?

I'm just kind of curious, like, I'm sure that's kind of something that's going into these business decisions and all, but how are you thinking about that piece of it?

There's two sides to it.

Up until maybe just a few days ago, I was thinking of it more around efficiency, like using AI as a tool for efficiency's sake.

And I read an article that really opened my eyes a couple days ago that was, if your business is, or your organization, if you're a nonprofit, whatever,

If you're just thinking about it from an efficiency perspective, you're missing out on big opportunities.

Think about AI as a way to amplify, right?

So what do I mean by that?

What did the author of that article mean?

Which is, if you have limited resources, which let's face it, we all do, we only have so much time, money, budget.

We can do more with less money, less time using AI, which is an efficiency play.

Or we could say,

I've got these 10 things that I've been wanting to do.

I just can't get to them.

But what if I could build something with AI that would allow me to suddenly start getting to them or doing some of those things?

And those are about growth.

So if you're only thinking about efficiency because I want to just make a bigger margin and be faster, that's great if that's what you want.

But where I think there could be more success is using AI to scale and grow and do things that you otherwise would never have been able to get to.

Think of it as an assistant or somebody that you want to hire, but you haven't gotten the approval to hire for.

Build an agent, build AI into your process and build a way to do it to grow.

Well, and you've got me thinking here, like those two things probably synergize really well together, right?

Like if you're getting efficiency out of this, that doesn't mean

fewer people.

It means every, what company doesn't have a bucket list of things they want to get to?

And now you've freed up this person that they could do something in two hours that might've taken them six.

There's 4 hours can now be spent on that other stuff that you want them to do too.

That's a really good way to think about it.

I haven't really put it together that way, but that synergizes very well.

I agree.

Yeah, it was a light bulb moment for me.

It was like, everybody's so concerned about doing more with less, which is in the efficiency game.

And I think that's healthy for a business to try to find efficiencies.

And I agree with that.

But then it's also like, well, this isn't just a headcount reducer.

It's like, if you have a certain amount of headcount and it's working and you're doing more with less, like, okay, now what?

are you going to do to grow?

I want to come back around and tease something that you and I went back and forth around, like maybe this is an Easter egg at the end or something, but as we kind of start to wrap things up, but you'd put together an agent that wrote songs.

right?

And I played around with it and it works great with Suno, that where it'll write the good lyrics and tell you how many beats per minute and the genre and give it all the details that Suno asks for you in the advanced version.

But from a marketer, like, and I was just teasing back with you, it's like, yeah, the theme song for this podcast was literally something I created in Suno.

Or I love to go give my kids their friend's birthday party.

I'm just going to write a birthday song for them that has them in it with stuff they love.

I love that.

That's so cool.

What other crazy ideas like that are you thinking of now that you're kind of leveraging with some of this?

And I know you're doing a lot of it with music already, so maybe that's where we tie into it.

But.

The idea was your, it was a little bit out of jest.

You know, there's a lot of noise on social media.

Let's just use LinkedIn as an example.

There's just a lot of, you know, I'm guilty of it too, sort of

chest bumping, chest beating, you know, like I'm proud of this, proud of that.

I was thinking about how, you know, there's podcasts and videos like this, there's written text, there's all kinds of content, video, like there's no music on LinkedIn.

And why don't we mix it up?

People love music, but there's nothing on LinkedIn about music.

So I thought maybe it would be fun if people posted a song instead of

writing their post.

And I switched it up and a couple people picked up on it.

So for me, it's about differentiation, just as a marketer, trying to do something different.

I don't know exactly what the next thing is going to be, Kyle, but I'll try.

I'll put something out there and try it, try to have fun with it, but use it for some promotional purpose, whatever.

We'll see where it goes.

The music thing may not go anywhere.

Maybe someone will pick up on it.

But it was really just for fun and again, a test.

But that one was cool.

It got some good feedback.

If anybody wants to test that one out, it's just called a song generator.

You know, it's like, all right, what does this technology enable us to do that we could not do in any sort of like reasonable way?

And instead of to generate very customizable personal songs, yeah, like that, instead of, instead of

telling a story, you sing a story, and the implications of that, like, why not?

We could do it now in a way that was just really hard.

Or you probably heard this too, that I just read something that the new number one country song was like an AI-generated song.

I dang it.

Yeah, that was amazing.

Yeah, that was amazing.

You know, how does it empower all of us to, like, you know, especially as a marketer, think outside of the box, right, and try new and different things with these tools?

that we just might not have been able to do before.

Yeah, and you could do it in 5 minutes, literally.

Like if you follow the steps, you just write a few things into the song generator.

Or you could just go into Suno if you just want, like what you do, you just go into Suno and give it the instructions.

And within seconds, you've got a really cool song.

And your kids, your kids for their birthday or, you know, you could do a lot of it, a lot of things with it.

You could

Make a custom song for your company when you're doing your all-hands meetings.

Play it.

Oh, that's cool.

You know, put in your mission, vision, values, or whatever.

And it's fun.

People, when they're coming into the meeting, can be listening to your company's theme song and it's custom for you, right?

And you don't have to go hire somebody to do it.

Yeah, that's definitely a barrier drop, right?

Like, it just, the opportunity cost to do that has just gone down so much, especially with the music piece.

I don't know how the licensing stuff will play out long term, but because it's all unique and new, just be fun.

And it doesn't need to go out and win a Grammy.

It's just something that, you know, the words are something useful and interesting to that group for that moment, you know, of time.

And it could just work.

So I think that was a really cool, like out-of-the-box, something that the people can go out and try and play with and have fun, right?

Because that's what a lot of this stuff is just play and have fun.

For me, it is.

It's, you know, other than the

I guess the style sheet generator was more business, but like the party planner, the song generator.

I'm really curious and trying to learn, what are the possibilities here?

I saw Dharmesh put a dad joke generator on, and he's been working on it for a while.

So I love that kind of stuff, but there's a serious side to it of like, I wanted to try to learn and

perfect my skills, right?

Yeah.

There's an entertainment value to it.

So think about the commercials that you see on TV.

Think about the ads that you hear or things you see online.

And the ones that are entertaining and fun are oftentimes the ones that really stand out.

So it doesn't have to be all serious, like spreadsheets and other things with AI.

Sure, there's a lot from a scientific discovery perspective, but if you just want to learn and you're intimidated, don't worry about trying to figure out

How am I going to do this in a spreadsheet?

Or what am I going to think of an idea?

Go into agent.ai and just roll up your sleeve, so to speak, and play.

You're not too late.

You could start no matter how young or old you are, no matter where you are.

There's no bad or good idea.

Just go in and play and experiment and see what you can come up with and then take it to the next idea.

You're going to learn something and you're going to go through your daily life and be like,

I'm doing all these things on a repetitive basis.

Like, how can I use an agent to streamline my life?

Like, are you balancing your checkbook every day?

Could you use AI to help you do that?

Sure.

I want to leave with that, but I also want to make sure, Brady, how do people connect with you?

What's the best way for people to connect?

You know, plug anything that you want, plug the kind of sweet collective and let people know how they can find you and connect with you and how the community can help you.

Thank you for that.

The way, the best way to connect.

is through our website, thesuite, S-U-I-T-E hyphen, collective.

Don't forget the hyphen.

So thesuite-collective.com if you're curious to learn more about that or reach out to me directly.

My e-mail is really simple, cohen.brady@gmail.com.

Pretty simple.

And we talked about LinkedIn.

So I don't know if you'll drop these in the.

They'll be in the show notes for sure.

Yeah, but please feel free to reach out.

I'm here because of what we talked about with the AI agents, but I'm also the type of person that is very much wanting to help others.

So if you're stuck with something in your business or your organization and you want to just talk about what those challenges are, if there's something I can do to help you, I'm more than happy to have that conversation.

and see where it goes.

So if you feel that that's helpful for you, great, reach out.

How you could help me would be if you know of organizations or people in your life that kind of need that help or just want to learn more about what we're up to, feel free to reach out.

Brady, thank you so much for joining me on this conversation.

Super, you know, just love seeing the toys and the energy and the things you've kind of built.

Even on this, we had ideas about how we could make those things better, which is always part of the fun.

And hopefully somebody out there took something here and said, oh, I want to build one of those, or I've got an idea to iterate off of it.

And thank you once again for your time.

And to everybody out there, keep building, keep playing, and keep trying new things.

Until next week, take care, everybody.