When I ask you what the most dominant sports league in the US is, I suspect you’d probably say the NFL. And if I asked what sports agency more or less created sports marketing, you’d probably say IMG. How about the world’s biggest sportswear brand? Nike, right? And what do all these blue chip sports businesses have in common? They all hired this episode’s guest, Marc Reeves at one point or another. Throughout his career, Marc has been almost unerringly “in the room where it happened’. Whether it’s at the start of the NFL’s International strategy to place a team in London by the middle of this decade, or Nike’s decision to make Colin Kaepernick the iconic face of the 30th anniversary “Just do it” campaign, Marc has both been there and done that. In this episode, we talk about these and other standout moments of Marc’s fascinating sports business experiences. We’ll also dive into his latest ventures, including his new role as Head of Global Partnerships for live event discovery platform. Fever. And if you hear Marc’s family in the background of this episode, it’s only because it was 6a in Australia, and everyone was getting ready for school. What can I say: The man is busy!

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