For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK & Northern Europe, Ed Couchman. On the Shiny New Object Podcast, he shares insights around how listeners are bringing audio into everyday activities and how marketers can take advantage of a subtle new way of advertising.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net