Fred has a long and successful background in business. He is the original co-founder of 1-800-DENTIST, which generated over $1 billion in revenue and became the most recognized brand in dental marketing before his exit in 2018. Nowadays, Fred is a speaker and coach who teaches the superpower of boldness to CEOs and teams.
Too many entrepreneurs reach age 60 with lots of money from successful business ventures, but their family life and physical conditions aren’t anywhere where they want them to be. The long term growth of a company takes time and hard work, but you need to prioritize what matters most to you. At some point, more money isn’t what is going to makes you truly happy, Fred explains.
The pandemic has shown many of us what really matters to us. Josh and Fred agree that we all need to get out of the “I’ll be happy when” mindset. You need to spend your time the way it matters most to you, and you should focus on being happy no matter where you are on your journey. That’s not always easy, but a mindset shift is the first step to addressing these internal issues.
Fred also talks about why he named his book how he did. “Charisma” implies confidence and a secure sense of self and competence. This is what his book is all about – helping readers with their self confidence. Building your confidence and boldness on a steady basis can not only completely change how people see you, but it will also help you trust yourself. Fred explains that at some point, people around him began to refer to him as charismatic. He says that he realized this stemmed from his confidence and how he connected the people around him through good, authentic and effective communication.
Fred shares that he started as a shy and socially anxious individual but was able to transform himself into a confident, charismatic, well-liked person. He wrote his book with the sole intention of helping others find their inner boldness.
If you liked Fred’s book, he has an upcoming workshop, The Superbold Two-Day Transformation Workshop, held LIVE in Los Angeles, June 24 - 25. Learn more about his workshop at https://fredjoyal.com/workshop/.