Free speech is very important. The drawback? Those who are best at manipulation end up winning in the battle of ideas. This is what happened during the pandemic, where the misinformation about vaccines turned lethal. This podcast is sponsored by Aboard.
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Paul Ford:I'm
Paul Ford:a doctor.
Paul Ford:Uh, I'm a I'm a scientific professional and I think vaccines
Paul Ford:are really important and that what I heard the other day when R FK Jr.
Paul Ford:Went on the Joe Rogan show and said, the vaccines are bad.
Paul Ford:I heard, I think that's really, really dangerous that he said that.
Paul Ford:And I'm gonna tell the world that.
Rich Ziade:okay, where are you gonna tell the world, Paul?
Paul Ford:telling him on Twitter right now.
Paul Ford:You, this is
Paul Ford:a
Rich Ziade:great choice, Paul.
Paul Ford:a wonderful public platform that anyone can participate
Rich Ziade:Town Square, Paul.
Paul Ford:So then all of a sudden, Joe Rogan's like, come on the
Paul Ford:show and we're gonna, we'll have a debate between you and R F K.
Rich Ziade:Hmm.
Rich Ziade:Nothing like a spirited debate.
Paul Ford:I'm
Paul Ford:not gonna do that.
Rich Ziade:Why not?
Paul Ford:Because it's ridiculous.
Rich Ziade:Robert F.
Rich Ziade:Kennedy Jr.
Rich Ziade:A very vocal, anti-vaccine advocate.
Rich Ziade:Uh, went on Joe Rogan and sort of made his case
Rich Ziade:and
Rich Ziade:then a very well regarded, um, doctor around the pandemic
Rich Ziade:and vaccinations and whatnot.
Rich Ziade:And I think he runs a clinic in Texas.
Rich Ziade:If I'm not, I forget his name.
Rich Ziade:Um, Came out and said, this is really dangerous.
Rich Ziade:Like a lot of people died for no good reason because of
Rich Ziade:misleading information like this.
Rich Ziade:Like effectively saying, I couldn't convince people to get vaccinated and
Rich Ziade:I watched him die and that's too bad.
Paul Ford:this really happened.
Paul Ford:this happened.
Paul Ford:My friend's brother, she just,
Paul Ford:he
Paul Ford:was like a hard, he went hardcore, right?
Paul Ford:Maga.
Paul Ford:Yeah.
Paul Ford:And
Paul Ford:he wouldn't get
Rich Ziade:to do with it.
Rich Ziade:Covid
Paul Ford:and dead.
Rich Ziade:Yeah, and this story plays out again, and there's all these
Rich Ziade:terrible, terribly sad videos of people on their deathbed who like three weeks
Rich Ziade:prior were making, you know, TikTok and Instagram posts about the vaccines,
Paul Ford:every, everybody changes
Paul Ford:their
Paul Ford:mind when they see the grim Reaper open the door.
Paul Ford:It's right.
Paul Ford:Everybody's like, Hey, hey, actually, you know what?
Paul Ford:Maybe there's something to science after all.
Paul Ford:Yeah.
Paul Ford:And so,
Rich Ziade:and so this guy, um,
Rich Ziade:you know, Robert F.
Rich Ziade:Kennedy Jr.
Rich Ziade:Said his piece about vaccines being terrible.
Rich Ziade:He also said wifi and 5G is terrible.
Paul Ford:God, it is though.
Paul Ford:You know, I think we need to just, he's right about that.
Paul Ford:Not for the reasons he thinks.
Rich Ziade:Just the content coming over the wifi.
Rich Ziade:Yeah.
Rich Ziade:Yes.
Rich Ziade:Fair
Paul Ford:You should
Paul Ford:not be able to stream unlimited YouTube on a bus.
Paul Ford:I don't think it's Good
Paul Ford:for
Rich Ziade:I think you're right.
Rich Ziade:I think that is
Paul Ford:I was watching, I watched Twitch on the subway.
Paul Ford:It came in and out.
Rich Ziade:You're a professional, well-known writer.
Rich Ziade:What are you doing watching Twitch?
Rich Ziade:Well, this is not what this podcast, we're gonna have another podcast
Rich Ziade:where you're gonna explain to me,
Paul Ford:are messing with sins, man.
Paul Ford:And Twitch isn't just video games.
Paul Ford:All right,
Paul Ford:so,
Rich Ziade:so he comes on and this doctor responds.
Rich Ziade:He's like, you just can't say this.
Rich Ziade:And then the big move was Joe Rogan.
Paul Ford:Mm-hmm.
Rich Ziade:You know,
Paul Ford:a large animated pile of ground beef
Rich Ziade:comes on Twitter and says, then why don't we have a debate?
Paul Ford:Why do
Rich Ziade:we have a debate?
Rich Ziade:So here's the thing about that.
Rich Ziade:First off, Brilliant move by Joe Rogan.
Paul Ford:Oh,
Rich Ziade:Oh,
Rich Ziade:sure.
Rich Ziade:I mean, nothing like a good fight.
Rich Ziade:Yeah.
Rich Ziade:Right.
Rich Ziade:And an incredibly polarizing topic.
Rich Ziade:Um, uh, and you could have him on here and we can we just fight it out?
Rich Ziade:I mean, it's just the po the ultimate sort of wrestling promoter move.
Paul Ford:mean, this is the thing you're, you're talking about the
Paul Ford:difference between someone who's like, I enjoy the process of peer review, and
Paul Ford:another guy who's like, I buy entire garbage cans full of protein powder.
Paul Ford:Right?
Paul Ford:Like,
Paul Ford:this is,
Paul Ford:this
Paul Ford:is the world you're in
Rich Ziade:Robert F.
Rich Ziade:Kennedy buys protein powder.
Rich Ziade:He doesn't look that
Rich Ziade:beefy.
Paul Ford:He's doing
Paul Ford:pretty good, but Rogan.
Rich Ziade:good.
Rich Ziade:Let me ask you this.
Rich Ziade:Do you think he should debate him?
Paul Ford:No.
Paul Ford:Why?
Paul Ford:Because
Paul Ford:we live in a world of FI for there is no upside.
Paul Ford:Okay?
Paul Ford:Here's the thing.
Paul Ford:Everybody thinks that debate this.
Paul Ford:Lemme put it out there.
Paul Ford:I'm a free speech absolutist at a governmental level.
Paul Ford:I believe that America, the First Amendment, I take it seriously.
Paul Ford:Mm-hmm.
Paul Ford:And I'll go so far.
Paul Ford:If you tell me that people I find completely repulsive,
Paul Ford:let's not even say the Klan.
Paul Ford:Let's say like, people who are like fat Irish men should be
Paul Ford:executed in the Times Square.
Paul Ford:In, in, in the square, right?
Paul Ford:Mm-hmm.
Paul Ford:Not in Times Square, cuz it's, that's Disney now.
Rich Ziade:happens every other day anyway in Times
Paul Ford:but people were like Paul Ford.
Paul Ford:Is
Paul Ford:a menace to society.
Paul Ford:They do have the right to say
Paul Ford:that.
Paul Ford:Okay.
Paul Ford:They
Paul Ford:don't have the right to put my address up.
Paul Ford:They don't have the right to say I, I do think they don't have the right
Paul Ford:to sort of, in the, the the crowded theater thing, they don't have the right
Paul Ford:to like say, go kill Paul and his family.
Paul Ford:I, I think like that's, that's incitement.
Rich Ziade:are actually known exceptions to free speech.
Paul Ford:That's right.
Paul Ford:However, I really still am, despite all the drama and the conversations
Paul Ford:about what free speech, what are the limits of free speech and so
Paul Ford:on.
Paul Ford:I,
Paul Ford:I'm basically an absolutist.
Paul Ford:I have never moved from that.
Paul Ford:So here I am.
Paul Ford:I believe in free speech.
Paul Ford:Okay.
Paul Ford:Platforms do not guarantee free speech.
Paul Ford:I think it's ridiculous.
Paul Ford:I think Twitter is a commercial entertainment product
Paul Ford:that happens to also be
Paul Ford:an open
Paul Ford:forum, and everybody's sort of like,
Paul Ford:and
Paul Ford:I don't believe in the marketplace of ideas because I.
Paul Ford:I don't believe that people change their minds very often.
Rich Ziade:They don't.
Rich Ziade:And we have seen.
Rich Ziade:Uh, really savvy media personalities know exactly how
Rich Ziade:to ramp up the heat around these
Paul Ford:Th this is the thing, right.
Paul Ford:So like that doctor does not have the tools to participate.
Paul Ford:In this co
Paul Ford:and you know, like I I have a lot of empathy for this because I can lean
Paul Ford:in and I can move really fast on my feet sometimes, but for the most part,
Paul Ford:I'm
Paul Ford:pretty slow
Paul Ford:in
Paul Ford:conversation.
Paul Ford:I think I like you.
Rich Ziade:you're not adversarial.
Paul Ford:Yeah,
Rich Ziade:don't like, it's like, oh boy, you're where you are and I need to go
Paul Ford:Let's, let's get, or let's find a middle ground.
Paul Ford:You will get in there for the
Paul Ford:fight.
Rich Ziade:I will get in, I, I, I think pretty fast on my
Rich Ziade:feet, and I will get in there
Paul Ford:for the, yeah.
Paul Ford:Now I can riff, I can keep things moving and I can do jazz hands, but like,
Paul Ford:but, and then there's like kind of like college debate and so on and so forth.
Paul Ford:But What, I notice how, what we're talking about here, you can argue any point.
Paul Ford:You could, you, you tend to choose things that are factually based and,
Paul Ford:and sort of focused in reality, and you're a relatively empathetic human
Paul Ford:being, but like, if you're in attack mode, it's dangerous, you know?
Paul Ford:And, and so
Rich Ziade:been, you could be, if, if you're good at
Rich Ziade:sort of the reto, rhetorical,
Rich Ziade:sort
Rich Ziade:of sparring, you could manipulate just about
Paul Ford:anything.
Paul Ford:This is, this is why the entire sort of like free speech marketplace
Paul Ford:of ideas
Paul Ford:concept drives me bananas because what it really says is let
Paul Ford:the person who is the best at
Paul Ford:at
Paul Ford:manipulation win should win in the battle of ideas.
Paul Ford:And that has never been the truth in all of human history.
Paul Ford:Those people do win.
Paul Ford:Yeah.
Paul Ford:And then like, you know, 50 years later somebody's writing
Paul Ford:a PhD about how they actually,
Paul Ford:you
Paul Ford:know, then, and that led to like genocide or women didn't get to go back into
Paul Ford:the workforce . Rhetoric is, rhetoric helps slavery stick around that didn't.
Paul Ford:Yeah.
Paul Ford:And, and if you ask those people back, I mean, we're in, we're in Brooklyn,
Paul Ford:abolitionist Center of America.
Paul Ford:In the, during, during the end of slavery, if you asked anyone outside of Brooklyn,
Paul Ford:they'd
Paul Ford:be like, wow.
Paul Ford:It's just a lot of.
Paul Ford:Stuff on both sides.
Paul Ford:Right.
Paul Ford:You know, just,
Rich Ziade:yeah, yeah, yeah.
Rich Ziade:And then always since the beginning of history.
Paul Ford:Do you think the doctor should
Paul Ford:debate him?
Rich Ziade:I don't, and I'll tell you why I don't think he should.
Rich Ziade:Uh, the reason I don't think he should is because, um, expertise and knowledge is
Rich Ziade:like thousands and thousands of layers.
Rich Ziade:Of information that is delicately laid, delicately laid on top of
Rich Ziade:thousands and thousands of layers of other information, expertise,
Rich Ziade:and knowledge as we seek it out.
Rich Ziade:And if you look at, you know, science and how science wants
Rich Ziade:to get to the right answer,
Rich Ziade:it's a slog and it's really boring.
Rich Ziade:And it's really, there are, there are doctors, there are researchers out there
Rich Ziade:who will chase the thing for six years.
Rich Ziade:And then they get peer reviewed and I was like, mm, no, it's not that compelling.
Rich Ziade:And there are other issues with it.
Paul Ford:Have
Paul Ford:you ever seen those people try to like, talk to the press?
Rich Ziade:It's hard,
Paul Ford:they, they, well,
Paul Ford:they're desperate.
Paul Ford:There's a few things that happen.
Paul Ford:One is you're desperate not to betray your discipline.
Paul Ford:Okay.
Paul Ford:So
Paul Ford:you have to, like,
Paul Ford:you literally, when they talk to, I've been the journalist on the
Paul Ford:other side of this, they footnote everything and you're like,
Paul Ford:I
Paul Ford:don't need all that, man.
Paul Ford:I just need you to
Rich Ziade:no, no, no.
Rich Ziade:They're, they're scared, right?
Rich Ziade:And,
Rich Ziade:and,
Rich Ziade:and, and so it's like, okay, wow.
Rich Ziade:That is, that is, first off, it's boring, but at the same time, Just go read
Rich Ziade:about somebody who lived in the 1890s.
Rich Ziade:They probably lost a sibling.
Rich Ziade:They probably lost a parent over like nothing over like, you know,
Rich Ziade:a bad glass of water, right?
Rich Ziade:Strep throat, right?
Rich Ziade:And so what you have is this incredibly fast body of knowledge that's been
Rich Ziade:built up over time that has allowed us to effectively go to the doctor
Rich Ziade:for things that used to kill us, not a thousand years ago, a hundred years
Paul Ford:Let me tell you two things about human nature.
Paul Ford:You know, recently we had bad air in New York City for two days
Rich Ziade:we did
Paul Ford:And everybody was
Rich Ziade:wildfires in Canada.
Rich Ziade:Yeah.
Paul Ford:And everybody was like, wow, you know, two days we had a
Paul Ford:bad air for 45 days in California.
Paul Ford:It's like,
Paul Ford:okay, we have bad air here today, et cetera, so that that whole dynamic
Paul Ford:emerges where it's like, you know, you didn't pay attention to us.
Paul Ford:Which isn't true.
Paul Ford:The bad air in California was on the cover of the Times, like
Rich Ziade:Yeah, yeah, yeah.
Paul Ford:Okay, so,
Paul Ford:but
Paul Ford:there is a reality which is we didn't live it.
Paul Ford:And we didn't really feel it.
Paul Ford:And it was happening to people out there.
Paul Ford:And you felt bad.
Paul Ford:Yeah.
Paul Ford:But it wasn't really your thing.
Paul Ford:And the same, the same was true of like Covid, I thought New York City,
Paul Ford:like everybody would see how bad Covid was going in New York City.
Paul Ford:People dying ambulances, like container trucks outside of old,
Paul Ford:uh, outside of old folks' homes.
Paul Ford:Bad stuff.
Paul Ford:Right.
Paul Ford:Refrigerated trucks
Paul Ford:nobody saw.
Paul Ford:They were like, ah, it's New York City.
Paul Ford:That's gonna be honest.
Paul Ford:And I think the same actually also that thing that that moment
Paul Ford:of, of distance is also true.
Paul Ford:Historically.
Paul Ford:We're like,
Paul Ford:well,
Paul Ford:it's not like that anymore.
Paul Ford:Whatever
Paul Ford:it
Rich Ziade:I think you're, you're totally right.
Rich Ziade:And, and, and the progress,
Paul Ford:the,
Rich Ziade:the progress that we've seen has been so incremental.
Rich Ziade:So now this guy wants you to come in to his radio show and somehow distill down
Rich Ziade:what is in a lifetime's worth of like, Information and knowledge and research.
Rich Ziade:This guy's committed his whole life to it, and I don't think he's a rich dude.
Rich Ziade:This guy's not on the board of any company, right?
Paul Ford:like
Paul Ford:a
Paul Ford:Kennedy
Paul Ford:and
Paul Ford:podcast
Paul Ford:host
Paul Ford:and like he just
Paul Ford:sort of,
Rich Ziade:yeah, and, and, and I think there's another dangerous component.
Rich Ziade:That's why it's unwinnable.
Paul Ford:Uh, well
Paul Ford:look, it's like being asked.
Paul Ford:Listen, finish your thought
Paul Ford:then I have something I
Rich Ziade:Well, I, I think the internet is, is not optimized for
Rich Ziade:abstracts off of journal articles.
Rich Ziade:The internet is optimized for 12 seconds of gotcha's and Right, and,
Rich Ziade:and what an RFK knows and credit to him, just as like other media figures
Rich Ziade:know and politicians know, is you gimme a good soundbite and I can punch in
Rich Ziade:the mouth and you won't get up for a
Paul Ford:lemme give you an example.
Paul Ford:I'm a doctor and
Paul Ford:I study traumatic brain injury and I say CTE is really bad and football
Paul Ford:players are, are a terrible risk.
Paul Ford:Okay?
Paul Ford:And then you turn to me and you go, okay, let's settle it on the grid iron.
Paul Ford:That's what just happened
Paul Ford:here.
Paul Ford:Okay.
Paul Ford:We just, We we, we think that one set of knowledge is equivalent to the ability of
Paul Ford:like, rhetoric and performative ability.
Rich Ziade:That's what's happening
Paul Ford:that's you.
Paul Ford:B it's, it's, like, I think boxing can cause really bad brain injury too.
Paul Ford:You, you know, let's see what Mike Tyson you had to say about it in the ring.
Paul Ford:And it's like, you've, you've, it's promoters.
Paul Ford:It's, these are boxing promoters saying we're gonna get you guys in the ring.
Paul Ford:Who cares if the doctor gets his head ripped off?
Paul Ford:Cuz I'm gonna make money either way.
Rich Ziade:Rogan.
Rich Ziade:I mean, it's a brilliant move.
Rich Ziade:Yeah, I mean, I, I've seen him, he's, he's,
Rich Ziade:I'm
Rich Ziade:not a fan, but he's a very, very good interviewer.
Paul Ford:He's savvy
Paul Ford:about what he is and what his audience is.
Paul Ford:He knows his craft.
Rich Ziade:knows his craft, and he frankly lets you talk for minutes on end.
Rich Ziade:Like he's very unusual that way.
Rich Ziade:He, he kind of lets it happen.
Rich Ziade:And his whole thing is like, this is an open forum.
Rich Ziade:Let's all talk it out.
Rich Ziade:And the truth is, if you really wanted to talk it out and he brings
Rich Ziade:out those graphs and charts and stuff, it is boring as all hell.
Rich Ziade:The truth is boring, man.
Rich Ziade:You know what else is boring?
Rich Ziade:Heart surgery.
Paul Ford:Yeah, no, I know.
Paul Ford:You know, the most
Paul Ford:boring of all climate change.
Paul Ford:It's so boring.
Paul Ford:It's all
Rich Ziade:all boring.
Rich Ziade:Really?
Rich Ziade:Truth
Rich Ziade:is boring.
Paul Ford:Oh
Paul Ford:my God.
Paul Ford:It's so, it's so boring that I just kind of gave up.
Paul Ford:I'm like, well, this is really bad.
Paul Ford:It's obviously gonna happen.
Paul Ford:I'm gonna bring this home.
Paul Ford:I'm gonna bring this all home.
Paul Ford:All
Paul Ford:ready?
Paul Ford:This is ai, this is what the promise of AI is.
Paul Ford:It's the ultimate shortcut.
Rich Ziade:It's
Rich Ziade:the ultimate
Paul Ford:Okay.
Paul Ford:So you know what?
Paul Ford:I don't want to debate you.
Paul Ford:I'm gonna just let the AI do it for me.
Paul Ford:I mean, that's, that's, that's where we're at.
Paul Ford:We're at this zone where it's like, I don't know,
Paul Ford:Hey,
Paul Ford:Google, random stochastic robot.
Paul Ford:Yeah.
Paul Ford:Tell me about vaccines.
Rich Ziade:That's right.
Rich Ziade:That's right.
Rich Ziade:And, And,
Paul Ford:and,
Rich Ziade:and,
Rich Ziade:I think we are reaching a point where expertise and like deep
Rich Ziade:knowledge is under threat.
Rich Ziade:Like the judgment of those that have committed 50, 60 years of their
Rich Ziade:lives, 30 years of their lives is
Paul Ford:threat.
Paul Ford:Well, here's, here's what's very tricky here.
Paul Ford:I think the infrastructure support and the scale
Paul Ford:of
Paul Ford:our knowledge generating industries and spaces,
Paul Ford:The
Paul Ford:academy the sciences and so on,
Paul Ford:probably
Paul Ford:has more people doing more work than ever before.
Paul Ford:There are more people working in pharma than there were a hundred years ago.
Paul Ford:Yeah.
Paul Ford:Okay.
Paul Ford:So you do have, the knowledge is being generated, the work is
Paul Ford:happening, the patents are being written, et cetera, et cetera.
Paul Ford:IBM is still out there consulting, like everybody, but the media used to be for
Paul Ford:the most part, A communicator like it was supposed to take that stuff and surface
Paul Ford:it, not influence it and like, yeah, every now and then you'd have a, like there's
Paul Ford:some really serious questions that people have about vaccines, but you didn't have
Paul Ford:these sort of like relentless platforms that people could opt in into fully by
Paul Ford:the millions, sometimes by the thousands.
Rich Ziade:a good point.
Paul Ford:get a newsletter that tells me the vaccines are evil.
Rich Ziade:not just that vaccines are bad for you.
Rich Ziade:It's that there is a grand conspiracy around them.
Rich Ziade:There were dark rooms where people may struck deals so that everyone could get
Rich Ziade:vaccinated, so they could like stunt your like all et cetera, et cetera, et cetera.
Rich Ziade:And what is.
Paul Ford:what is
Rich Ziade:Shocking.
Rich Ziade:It's not shocking is that you can tune into that channel
Rich Ziade:and live in it for years.
Paul Ford:Well, I think it's also, it's excruciating to realize
Paul Ford:how trivial you are in the scheme
Paul Ford:of things that doctor never checked with you.
Paul Ford:You know, no one
Paul Ford:asks
Paul Ford:your opinion.
Rich Ziade:No.
Paul Ford:and
Paul Ford:and these new forms of media are more participatory and
Paul Ford:they do ask your opinion.
Paul Ford:They're like, what do you, you know, there will be polls.
Paul Ford:It's like, are vaccines good?
Paul Ford:Right?
Paul Ford:Like, and you can, you can be part of this conversation and you can
Paul Ford:go like, you know, I've always had
Paul Ford:my doubts.
Rich Ziade:I, I think I want the cockpit door locked as we go through
Rich Ziade:turbulence so the pilots can kind of focus on taking us through it and
Rich Ziade:the crosswinds so we can land safely.
Rich Ziade:I wanna be put under before the surgery, uh, because I really
Rich Ziade:don't wanna be like, Hey, doc, that, that was, that felt different
Rich Ziade:than the last thing you just did.
Rich Ziade:Like, could you just eat.
Rich Ziade:You wanna step out of the room there.
Rich Ziade:The expertise is something that requires implicit trust, and we now have a platform
Rich Ziade:where we can audit everything 24 7.
Rich Ziade:Not only that, we could spin up stories around it,
Paul Ford:Okay, how
Paul Ford:do we fix this?
Rich Ziade:Because, okay.
Paul Ford:I think the, the, initial response, the 2023 response
Paul Ford:is, it's just unfixable, man.
Paul Ford:We just gotta spiral the drain until everything falls apart, and then
Paul Ford:maybe we can rebuild from the pieces that, that is the sort of, there's
Paul Ford:a despair
Paul Ford:that's
Paul Ford:built into any conversation about the commons and infrastructure in this era.
Rich Ziade:I, I think, I think the first thing I would say, and this is,
Rich Ziade:this is probably some of the hardest advice we've ever been asked to give,
Rich Ziade:is don't like, uh, in engaging in the forum that frankly, flame fans,
Rich Ziade:the flames doesn't make it better.
Paul Ford:No,
Rich Ziade:Nobody's gonna fix it on the other side.
Rich Ziade:Like if, if you are.
Paul Ford:no, the fight is the product, not the knowledge.
Rich Ziade:The fight is the product.
Rich Ziade:So if you are pro-vaccine, let's say, and then there you want,
Rich Ziade:you've decide, you know what, if I could just get in the room for two
Rich Ziade:hours, I think I could turn this one
Paul Ford:Nah, it's pointless.
Rich Ziade:not turning anything around
Paul Ford:I'm pro-vaccine.
Paul Ford:I'm not gonna have that fight.
Rich Ziade:Right.
Rich Ziade:I think what I wanna turn to is the promoter.
Rich Ziade:The promoter.
Paul Ford:Don King.
Rich Ziade:The Don King, okay.
Rich Ziade:The Joe Rogan.
Rich Ziade:Yeah.
Rich Ziade:The, the, the person that understands the power of these conflict dynamics
Rich Ziade:and is ready to amplify them.
Rich Ziade:I don't even think it's agenda, honestly.
Rich Ziade:I think they're like, this is free speech.
Rich Ziade:This is free.
Rich Ziade:Um,
Rich Ziade:uh, free flow of information
Paul Ford:a recent podcast we talked about Mr.
Paul Ford:Beast and like his
Paul Ford:giant
Paul Ford:internet, you know, YouTube influence.
Paul Ford:Yeah.
Paul Ford:And what he learned is that altruism on the platform is
Paul Ford:rewarded with better engagement.
Paul Ford:So if he gives
Rich Ziade:and more money,
Paul Ford:more money away,
Paul Ford:slicker
Rich Ziade:it's good investment.
Paul Ford:engagement, more, more money.
Paul Ford:Uh, more money to give away to grow More and more altruistic acts
Paul Ford:equals more growth and more revenue.
Paul Ford:That's right.
Paul Ford:Right.
Paul Ford:So you see there, there like the promotional algorithm is rewarding
Paul Ford:of what might be tacky behavior.
Paul Ford:Yeah.
Paul Ford:But is ultimately positive.
Paul Ford:People got eyesight back.
Paul Ford:We feel
Paul Ford:good about that?
Paul Ford:Yes.
Paul Ford:They got their hearing back.
Paul Ford:Right.
Paul Ford:Like it's so,
Rich Ziade:but, a lot of actors use those same mechanisms for,
Rich Ziade:um, that frankly kill people.
Rich Ziade:I'm gonna say it.
Rich Ziade:Yeah.
Rich Ziade:Yeah.
Rich Ziade:It actually kills people because people went bananas and we're like, no, no, no.
Rich Ziade:I'm not letting the lizard people do this to me.
Rich Ziade:I'm not injecting chip microchips into my face not happening.
Rich Ziade:And then they died.
Rich Ziade:Well, the incentive people died.
Paul Ford:the incentive isn't even money.
Paul Ford:It's attention.
Paul Ford:Right?
Paul Ford:Like if I,
Paul Ford:that's the incentive structure.
Paul Ford:So I'm gonna get attention on this.
Paul Ford:And
Paul Ford:there's this assumption that if you
Paul Ford:just
Paul Ford:get enough humans in the room, the truth will come out.
Paul Ford:And that is not true.
Rich Ziade:It's not true.
Paul Ford:I am a, like I said, I'm a free speech absolutist, but that is not,
Paul Ford:larger
Paul Ford:groups of people does not lead necessarily to more knowledge.
Rich Ziade:I, I, I, I think the ship has sailed for the 45 year old, honestly.
Rich Ziade:Like, uh, how do you get that person to come off that le you
Rich Ziade:know, families have been ripped.
Rich Ziade:Forget people dying for a second.
Rich Ziade:Families have been ripped apart over
Paul Ford:No, this
Rich Ziade:dinner table issues.
Rich Ziade:Right?
Paul Ford:don't change.
Paul Ford:I
Rich Ziade:People don't change.
Rich Ziade:I like a good competitive match.
Rich Ziade:A baseball game.
Rich Ziade:A basketball game.
Paul Ford:I like a good debate from time to time.
Paul Ford:I
Rich Ziade:a good debate from time to time.
Rich Ziade:Um, but to rope in, uh, to oversimplify and rope in expertise of any kind,
Rich Ziade:uh, is, uh, diminishes so much about
Paul Ford:what
Rich Ziade:we are about and how we progress.
Rich Ziade:Like,
Paul Ford:Like,
Rich Ziade:If this keeps going right, and I want to be a researcher, I'm
Rich Ziade:16, I'm applying to colleges, and I want to be a re, I was like, God,
Rich Ziade:I don't think I want to go there.
Rich Ziade:And, and, and because it's such a hostile, hostile environment, right?
Rich Ziade:And so how do we, how do we.
Rich Ziade:How do we neuter the promoters is the question.
Rich Ziade:And I think one of the ways to do it is to call 'em out on it and say, I see
Rich Ziade:what you're doing here and you know what?
Rich Ziade:I'm gonna leave my sort of competitive urges to watching a ballgame, man.
Paul Ford:Yeah,
Paul Ford:that's right.
Paul Ford:That's right.
Paul Ford:They don't, they don't want the vicious advocate.
Paul Ford:they're they're picking the doctor who's nerdy.
Paul Ford:They want to, and they want to embarrass
Paul Ford:him.
Rich Ziade:It's a good, it's a good match.
Rich Ziade:You ever see the, the weigh in?
Rich Ziade:Yeah.
Rich Ziade:That's, that's the ultimate promoter move.
Rich Ziade:They like bring the two boxers, they kind of stand face to face and they pretend
Rich Ziade:they're gonna fight right there and then.
Rich Ziade:And they separate 'em and they make this, all this drama.
Rich Ziade:They know exactly what they're doing, but the damage is real when it comes to.
Rich Ziade:Information that really has been sort of delicately plucked at for
Rich Ziade:like hundreds of years, and to toss it in the river for entertainment.
Rich Ziade:That's really what we have here.
Rich Ziade:So call out the promoter.
Paul Ford:The internet changed the dynamic dynamics for
Paul Ford:transmission of stuff like this.
Paul Ford:The reality is that I was FTPing weird conspiracy theories when I was 19.
Paul Ford:It's always been there.
Rich Ziade:It's always been there, but now it's optimized for
Paul Ford:well, you,
Rich Ziade:conflict and drama.
Paul Ford:map that to algorithmic engagement and it is.
Paul Ford:I'm gonna,
Paul Ford:I hate to say it, it's viral.
Paul Ford:Like there's a vi for all the anti-vaccine that
Paul Ford:they love to do.
Paul Ford:It is a viral transmission, medium.
Rich Ziade:it's most effective.
Rich Ziade:Try to make a an abstract from a journal article.
Rich Ziade:Go viral.
Paul Ford:Not gonna happen.
Rich Ziade:It's not gonna happen.
Paul Ford:All right, so Richard who sponsors our podcast
Rich Ziade:aboard
Paul Ford:aboard.com, A
Paul Ford:B O A R D com.
Rich Ziade:aboard.com is a tool that lets you collect or organize and
Rich Ziade:collaborate on anything from the internet.
Rich Ziade:And it's real smart about what you grab off the internet and it
Rich Ziade:presents it back to you beautifully.
Paul Ford:I'm gonna go out on a limb and say it's
Paul Ford:kind of an antiviral
Paul Ford:product.
Paul Ford:I
Rich Ziade:I think smaller circles,
Paul Ford:We're the vaccine of internet websites.
Rich Ziade:Uh, yes.
Rich Ziade:It's less about inflammatory rhetoric and more about good productivity.
Paul Ford:That's what we're about.
Paul Ford:All right, so check it out.
Paul Ford:If you wanna get in touch with us, hello,
Paul Ford:it's zdi ford.com.
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Paul Ford:We love you and we hope we'll talk to you soon.