Shownotes
Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice.
Which is why I’m so pleased to be joined by brand message and voice specialist Olly Davy to explore how you can transform words into powerful tools that tap into the deepest motivations of your customers.
In this episode, we discuss:
- Why you need to know the what before you can define how
- How you can de-risk the process
- The ways in which you can embed brand voice throughout your organisation
- Creative ways Olly is using AI in his work
- What is Nerdsmithing
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