Salon Goals Academy - get on the waitlist: https://www.laurenlappin.com.au/sg-academy-waitlist

Business is easy, right? Start it, show up a bit, and the six figures roll in. That's the story social media loves to sell. It's also complete rubbish.

In this episode I'm handing over five hard truths about running a beauty business. The uncomfortable stuff that changes everything the moment you actually accept it and get on with it.

I get into:

• Why you'll stay exactly where you are if you refuse to take risks, and how hiring, outsourcing, and investing in yourself all count
• The myth of overnight success, and why the daily reps are what build something lasting
• The one move to make the second you're booked out a month in advance (hint: put your prices up)
• Why consistency will always beat the big flashy moves
• The truth most people don't want to hear, that your lack of clients or low profit is your own doing

If any of this stings a little, sit with why - that's usually where the growth is hiding!

Struggling with any of it and want some direction? You can apply to work with me at www.laurenlappin.com.au, or come say hi on Instagram @laurenlappin_.

Follow the podcast @salongoals_podcast so you never miss an episode.