A couple of years ago, the NCAA did something CRAZY. After some legal defeats and legislative challenges, the NCAA finally threw up their hands and started allowing college athletes to make some money by using their name, image, or likeness in different marketing activity. What happened next was a veritable explosion of new companies, brands, brokers, collectives and athletes all trying to gain a toehold and this new and potentially lucrative marketplace. It was, many said, the new Wild West of college sports. Well, if there’s a sheriff in town trying to bring some order to the chaos of NIL, it might just be Learfield’s Executive Vice President Solly Fulp. It’s safe to say college sports is woven deeply into Solly’s DNA. Before landing at Learfield, he was a D1 wrestler at Oregon and later a Deputy Athletic Director at Cal. And it’s those experiences that position him so well to work on both the opportunities and challenges associated with NIL. In this episode, we talk all about those opportunities and challenges, how Learfield is approaching the quickly evolving NIL market, how Colorado head football coach Deion Sanders fits in, and much much more. And, if you stick around long enough, you’ll even learn how depriving yourself of water affects your teeth. You wouldn’t want to miss that, right? Right…?

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