Craig Foster not only has over 25 years of management experience in finance, he’s also worked on 35 different IPOs over the course of his career. He brings that expertise and more to his role today as CFO at Picsart. 

Early in his career, Craig was working in an advisory role at a Big 4 public accounting firm when he was approached by one of their rapid-scale clients, LoudCloud, to come in house. The leaders of the company, Marc Andreessen and Ben Horowitz, were key players in the dot com boom and took a hands-on approach to leadership training. The “school” of LoudCloud was formative to how Craig would approach his management positions going forward. 

Being both a mentor and a mentee is important to Craig. Whether working in house or during his time as an adviser, he’s built a network to help increase his learning. When Craig made the decision to transition to CFO for his first tenure at Ubiquiti Networks in 2013, that network helped him stay supported. And today at Picsart, Craig mentors his finance team with a forward-thinking approach and is always looking for ways to maximize their potential through technology.

On this episode of The CFO Playbook, Craig Foster, CFO at Picsart, talks about coming up under Marc Andreessen and Ben Horowitz during the dot com boom, shares his philosophy on mentoring future CFOs, and outlines how he is always on the lookout for the right technology to execute finance goals.

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