Shownotes
In the latest episode of "The Operations Mastery Podcast," Nick Verity engages in an insightful conversation with Mykel Anthony, the CEO of Hey Social, one of the leading content creation agencies specializing in e-commerce and tech. Mykel sheds light on the agency's journey, emphasizing its commitment to data-driven creatives for platforms like Meta, Instagram, Facebook, and TikTok. The episode explores Hey Social's full-service content creation, combining strategy and data analytics to deliver results aligned with clients' revenue and profit goals. Mykel shares the agency's meticulous onboarding process for content creators, focusing on skill sets, collaboration, and environment. The discussion delves into Hey Social's innovative approach to standardized templates for various ad types, aiming to enhance efficiency and creativity. Mykel provides valuable advice for founders, emphasizing the significance of audience retention, a long-term vision, and streamlined operations. Listeners gain insights into the evolving landscape of content creation and the strategic mindset that propels Hey Social's growth.
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