Kathryn Nurse is the founder of Immortelle Beauty. She is a cosmetic chemist that has created a luxury brand and product that customers love! In this episode, you'll find out...

• How her fervent belief that Caribbean people can create, market and distribute luxury product has fuelled her
• How she blends her personal brand with content and storytelling to build an ongoing customer relationship
• Why she believes that brands must create consistent experiences across all touch points
• How she's adapting to the new challenges thrown at her by the Covid-19 pandemic
• How she finds balance as she juggles multiple roles that comes with being an entrepreneur