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Kathryn Nurse: Immortelle Beauty | Trinidad & Tobago
Episode 614th May 2020 • UpTick - Caribbean Innovators Live • Chike Farrell - Caribbean Ideas Synapse
00:00:00 00:51:32

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Kathryn Nurse is the founder of Immortelle Beauty. She is a cosmetic chemist that has created a luxury brand and product that customers love! In this episode, you'll find out...

  • How her fervent belief that Caribbean people can create, market and distribute luxury product has fuelled her
  • How she blends her personal brand with content and storytelling to build an ongoing customer relationship
  • Why she believes that brands must create consistent experiences across all touch points
  • How she's adapting to the new challenges thrown at her by the Covid-19 pandemic
  • How she finds balance as she juggles multiple roles that comes with being an entrepreneur