When it comes to meaningful customer journeys, friction is not always bad, says Julie Austin, the Marketing & Digital Director of Bravissimo. For her, creating deeper connections with consumers, which in turn increase loyalty and retention, is more important than a quick shopping experience.

Julie also talks to us about her top marketing tips, for new students and graduates as well as for experienced marketers.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net