Shownotes
How should you price your online course, membership, or digital product? Is there really a "right" price?
In this episode of the Savvy Offer Hub Podcast, I'm sharing my honest and slightly unpopular opinions about pricing your offers. After years of creating, selling, and helping others launch digital products, I've come to believe that most pricing advice online completely misses the point.
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Instead of squeezing yourself into someone else's pricing formula, it's time to think about what actually feels aligned for you, your audience, and the way you want to position your business.
Inside this episode, we'll talk about:
- Why pricing is far more subjective than most business advice suggests
- How to choose a price that feels exciting to promote
- Why comparing your prices to competitors can be helpful (and where it becomes limiting)
- Whether you should start with a lower price and increase it later
- Why obsessing over a $100 difference probably isn't what's stopping your sales
- The real factors that influence whether someone buys your offer
If you've been overthinking your pricing, changing your prices every few weeks, or wondering if your course is "too expensive," this episode will help you look at pricing from a completely different perspective.
If you enjoyed this episode, I'd love it if you left a review or shared it with another digital product creator who's currently trying to figure out what to charge for their offers.
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