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206. How to land podcast clients: Updated strategies and common pitfalls to avoid in 2024
Episode 20626th March 2024 • The Podcast Manager Show • Lauren Wrighton
00:00:00 00:22:07

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Are you looking to land more podcast clients in 2024? In this week's episode, we discuss the most effective strategies for landing podcast clients this year.

Learn what's currently working and what to avoid when it comes to attracting new clients, the importance of understanding your ideal client's mindset, and the power of engaging in meaningful conversations.

We also discuss common pitfalls, such as offending potential clients with overly critical pitches, using cold pitching in DMs, and relying on external website statistics that may not accurately represent a podcast's performance.

Embracing these strategies will position you for growth and success in the podcast management space.

In this episode, we cover:

-The importance of targeting a specific ideal client

-Shifting the focus from content production to engagement and relationships

-What to avoid when pitching to potential clients

-Discussing the benefits of referrals from current clients

-Exploring different approaches to networking based on personality

-Emphasizing the need for genuine, real conversations with potential clients

If you want to chat more about this topic, I would love to continue this conversation with you, over on Instagram! @laurenwrighton

To learn how to earn $5k per month as a podcast manager (without taking on a million clients!) grab a seat in our free masterclass at


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