Artificial intelligence (AI) and related technologies are not only changing triathlon training for athletes, they are significantly changing the role of a triathlon coach itself. Today's athletes are re-assessing the value of a coach and their expectations of what a coach brings to table. In this episode, we discuss how technology is changing the triathlon coaching environment, how athletes can determine if, when, and why they should hire a coach, and how coaches can best leverage technology (as professionals in other industries have) to increase their value to athletes and grow their business.