Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

Listen to this episode to learn what SEO is, how it increases traffic to your website, and how SEO has and hasn't changed since the days of digital marketing in the late 1990s.

You will also learn about "keyphrases" and how to research and select the keyphrases to target on your digital marketing channels.

In Episode 27, we will discuss how to use these keyphrases to optimize your website and other digital channels.

Read more about this topic at https://anndonnellysuccessstories.com/ep26/.