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Email Gold: How to Create a Profitable Email Strategy with Eman Ismail
Episode 11914th March 2025 • Make More Money without Selling Your Soul • Polly Lavarello
00:00:00 00:47:35

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Email isn’t dead - It’s one of the most profitable marketing tools you have. In this episode, I sit down with Eman Ismail.

Eman is the person to call when you want to make money from your emails. As the founder and Head Email Strategist at Eman Copy Co. Eman and her small team help you take your email list from “has potential” to highly profitable. Collectively, their strategy and copy have helped generate millions of dollars for clients. 

We talk about the biggest misconceptions about email marketing, how to write emails that actually sell, and why unsubscribes aren’t the enemy.

Eman shares the strategies behind high-converting email sequences, smart segmentation, and automation - plus, how she helped me create an email funnel that led to my first £30K months. 

We also get into AI, list growth, and the key mistakes holding most entrepreneurs back from making real money with their emails. 

If you’re ready to make email work for you, this episode is packed with practical insights you can start using today!

Here are the highlights:

(2:24) Eman's Journey and Love for Email

(5:54) Common Misconceptions About Email

(9:25) Frequency and Consistency in Email Marketing

(15:08) AI's Role in Email Marketing

(35:10) Personalisation in Email Marketing

(42:58) Challenges and Opportunities in Email Marketing

Connect with Eman:

Eman Copy Co. Website

Instagram (@emancopyco)


To find out more:

Website

Instagram

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This podcast is proudly produced by Wavemakers Audio

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