Michael Smith compares brand to a person walking into a room. What signals are they sending? How do they come across? As an accomplished brand and creative director and the current Director of Brand & Creative Content at Fountain, Michael’s extensive work with brand strategy has helped businesses find the value of their brand and build it for the better. In this episode of Brand Story, we hear from Michael about the impact a brand’s purpose has on its value, and what it takes to build a strong brand.

This is Brand Story, a podcast celebrating the stories of real people who are making an impact on brands, business, and the world around them. Episodes feature guests from a variety of backgrounds who bring their own unique perspectives to the conversation.

Brand Story is created and produced by Gravity Group, a full-service brand and marketing agency, and is hosted by Gravity Group President, Steve Gilman.

Links and Information From the Episode Here: https://www.gravitygroup.com/podcast/the-value-of-brand/

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Episode Chapters:

(0:00) Introduction of Michael Smith

(1:42) Leadership

(3:39) Empathic Marketing

(9:04) Buying Emotionally

(14:38) Brand Purpose

(17:45) Emotional Vs. Factual Marketing

(21:50) Brand Commitment

(24:31) What a Brand Manager Does

(30:18) Marketing or Brand Missteps

(34:20) How to Keep your Brand Messaging Consistent

(40:25) Michael Smith Changing Perspective

(42:35) The Chapter of Pushing Limitations

(45:05) What Inspires Michael Smith

(47:43) Michael Smith Advice to Younger Self