Today we're presenting Tina Schulke of the Never Stop Conquering podcast! Tina is a mother, business owner, tech advocate, and calls Oshkosh her hometown. We talk tech in Northeast Wisconsin, leadership in a online world, and podcasting as a grand experiment.

Guest Links:

• Listen to Never Stop Conquering
• Join the NSC Facebook Group

Local Places Mentioned in This Episode:

• Waterfest Oshkosh

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David Kalsow 0:00

Today's episode is brought to you by change management communication center. Contact them when you need to shift, strengthen and elevate your organization from us and them to we and how go to never stop conquering calm to learn more on to the show.

Tina Schulke 0:17

best kept secret or hidden gem right? Nobody wants a gem to be hidden.

David Kalsow 0:24

I'm David Kalsow. And you're listening to APC Presents Bri showcase independent podcasters from Northeast Wisconsin.

David Kalsow 0:36

Today I've got Tina Schulke e on the mic. Tina is a mother business owner tech advocate and calls Oshkosh her hometown. She graciously let us record in her office, downtown Oshkosh and we talked all things tech in Northeast Wisconsin, leadership in an online world and podcasting as a grand experiment. I'm pleased to present Tina Schulke.

David Kalsow 1:06

Thank you so much for being on the show today.

Tina Schulke 1:09

Thank you, David. It is an honor.

David Kalsow 1:11

We put together the APC for a while and now we're just getting around to actually doing a podcast with our members. So I'm really stoked to be here and talking to you. But I know you relatively well, we've met through some networking groups, Ben and APC together, and but other people may not know who you are what you do. Can you paint us a little bit of a picture of your story? Oh,

Unknown Speaker 1:32

absolutely. Absolutely. So I am a Wisconsin girl. born, raised, traveled, but always lived in Wisconsin, and I can't really imagine myself living anywhere else, not even the beach, which is a really strong pole. But I can visit beaches. Whenever and many Wisconsin beaches during the summer and even in the winter. beaches are fun with snow and ice. They really are the noises, the sounds, the cold and the wind and being able to walk on water. You know, as soon as it turns hard, like guys,

David Kalsow 2:09

you're out on the water you guys Fisher at all. Like the experience

Unknown Speaker 2:15

of like the experience of walking on the ice exploring, listening, looking at the shapes, ice moves, understanding how that moves, the colors, sunsets, sunrises. It's all really fascinating to me. So you'll find me outside a lot. I run my own business. Yes. Yeah. Change Management communications center in Oshkosh, Wisconsin based in Oshkosh, we do have offices in Chicago and Denver as well. Where are Wisconsin company? Yeah. What we do at change management is really helping leaders accomplish what they set out to do. The tough stuff change. We only work with leaders. People call it change management, I appreciate that. But really, you manage processes and equipment, you lead people. If no changes required, you don't really need a leader. So we work with leaders and really develop leadership skills to inspire others to you know, go in the direction they need to go but also communicate with transparency. put people first in the change process, get out of the doing and into the being of leader.

David Kalsow 3:37

How has your mindset changed, and the way that you communicate with leaders since the pandemic with everything be at home? That's a huge change.

Unknown Speaker 3:49

Yeah, that was a huge transition in in our industry. So for the past three or four years, we've been working with a lot of leaders on digital transformation. Oh,

David Kalsow 3:59

okay. So you've already been practically there, what sort of, sort of

Unknown Speaker 4:03

so what's true about that David is organizations of scale. So 500 employees or more, all of them for the past five years, who have been working on digital transformation with one key facet will just focus on one facet, the big wondering COVID work from home, right that facet, remote work, large consulting firms were publishing over and over that, and organizations and organizational change leaders like me, were saying, This is about a 500 day project, to move your organization from everybody showing up at work working from the office, to a transition of you're going to have some remote workers or a lot of remote workers, at least part of the time. that transition anticipate 520 some days.

David Kalsow 5:04

So give or take a year and a half to two years. Yeah. Well,

Unknown Speaker 5:09

last March, Guess how long it really took less than two weeks? Yeah, less than two weeks for companies of scale. transition from everybody working in the office to now you're accessing everything remote. And we're working remote. And it is a great demonstration, a great example, to show how agile we really are, as humanity, right? We sometimes we over engineer and over plan, change. Sometimes we let our own fears about who's going to resist and why get in the way. Sometimes, that abrupt fast change is also traumatic. So I would say that, that huge compression down to 15 days, it wasn't exactly graceful and easy and perfect everywhere. Right? It wasn't a complete success. But it did shine light on how we absolutely can change no big part of that underscoring that fast move. Nobody could help but trust that each individual was going to do their part, and committed to get the work done. And that panned out. We're still here a year later. Yeah, trust is the number one, I would say advantage, or disadvantage, if you have a lot of broken trust, that helps or gets in the way of change.

David Kalsow 6:41

Yeah. And building that trust is something that takes takes time and energy. And I mean, I was a part of a summer camp counselor. And so we did a bunch of team building activities. And it was so cool to see the start of the week, kids not engaging with each other. And then by the end, just because we do fun activities that make them engage in different ways with each other of them interacting with each other, and like succeeding on something and doing a challenging thing. really well. And I'm sure that that's why you do a little bit, a little bit of why you do what you do. Because you like to see that those people the things change for good. But also my next question.

Unknown Speaker 7:26

Oh, I have a question, though. Kind of building on that, David. So if you think about it, it because I'm always wondering how trust works for others. So you observe children, right? Like, yeah, getting to know each other, getting to trust each other, and then accomplishing something really spectacular, significant. By the end, right? They were all in, they were all working together and worked like champions, these these young, tiny humans, right, these new humans. And then, you know, now I spend my life watching groups of adults in trust and non trust environments, right, like, yeah, and and so I wonder, because sometimes I see trust happens like that, you know, in an instant. And other times, I see that, like you said, it takes time to build trust. I'm weird. I know that I'm weird. Because I extend trust to everybody, I encounter immediately. You have all my trust. It's a gift that I give. Now, that's not to say that I don't watch what you do if my because I do. I watch what you do with my trust. And that forms our relationship. But this whole notion of earning and building trust, I think trust is built and rebuilt all the time. And we work together as humans to understand and learn and grow and deepen our knowledge about each other and how we work and how we relate and what our values are, and on and on and on. But yeah, corporate trust. That's a different beast.

David Kalsow 9:10

Yeah, yeah. I'm just imagining especially, I know a few people that like got hired in the midst of from home, and like, I've always been a face to face. This is how I build trusting communication with people. Sort of to tie that in the podcasting. Like there's still you have to build trust with your audience, whether you're doing that as as just a podcast or business owner, there's still that that gap. You have to get over of like, when they first listened to you. Do I trust this person enough to keep listening to all of their episodes and things like that, right?

Unknown Speaker 9:46

Do they have credibility? Are they interesting? Does this make sense to me? Do they care about me? Hey, you know what, David, and I really want to hear from all of you. Yes. What? How does trust work for you? That's my curious question. How does trust work for you? Do you give it you know, all together at once like I do? Do people need to earn it? Do you need to observe something first? What happens when trust gets broken? Like I want to share with us? Yeah,

I wonder if like, what how that differs between in person meeting someone and online? Because sometimes I feel like the online, the trust is like, oh, there's a disconnect behind. So like, they're more willing to give out more information. And there's, sometimes there's more of a trust.

Oh, yeah, people are so bold, open, generally honest, is, especially if they have some big idea, you know, or some criticism, or feedback that they really feel passionate about good or bad. They're just gonna put it all out there. And there's not a lot of friction, right, like, so you and I are looking at each other and talking and smiling. And those are great cues for me to know. Yeah, we're talking about something we both enjoy. And this is good content. But if I put content online, there's no friction, right? Like, I can't adjust because I see somebody go, Oh, you know, with their face, right? That the cringe? cringe. Yeah, but I sure can hear it without much friction or resistance coming at me in the next day, morning, minute, whatever it is, the pace of the internet, you know, response of social response, whether I drove it home, and it was a success, or stepped in a big pile of what, you know,

how do you take that in them? How do I take that in? Yeah, especially with there's so many people that could bombard you like some this show is for new podcasters people that have done podcasting. And so like, sometimes there's that that belief that people are just gonna hate on them to know when

they might. And you know what, I take it as feedback. I love feedback, no matter what it is. And what I can say is my promise is you're going to get Tina Schulke key, and Tina Schulke his views, her guests views and perspectives and they're going to be honest and genuine. And the feedback I get I appreciate and value. But at the same time, it's hard to take it personally. Maybe if I noticed, like I sure I'm open to the idea that I might not get it right. You know, something might not be accurate. Even if I get feedback. I'm grateful. It's like Oh, thank you. I needed to know that or, oh, well let me fix that. But if you just generally don't like me, okay, I can be okay with that too. And and you know, go your own way. If you genuinely don't like me, and you really want to hate on me every week. Have fun. I'm not really going to spend my time staying up at night going Gee, I really wish David liked me more. Oh, no, it's kind of like dating podcasting is like dating. Try them out see if you want to live with it. Right? Like I do that I bounce around from podcast a podcast and you know, I have favorites that add been flow and some I return to and some I don't and,

and don't need to be married every single podcast?

No, but it sure is fun listening.

Yeah.What podcasts Do you like to listen to? Oh, a great

local one. I love sole source. Like it's one of my Yeah, I really and it's tailored for people like me. I really believe Raquel is speaking to me, like things I want to know about. And things I want to know. So soul sources is really fun for me to listen to. It's not super huge yet out there in podcast land. And I tend to want to be like, you know, listening to those new up and coming things or unique perspectives. So I love that. But a great big podcast that I love is the moth Oh, yes. Dory telling people Oh, people are good at telling stories. I'm not always great at it. But I learned because telling the story is really a significant part of leadership. That is a part of how you lead people how you share experiences. And those stories need to, you know, hook you you need to be compelled to keep listening. You want to have the kind of emotional response that is lasting. So the knowledge that you have to provide our experience is also lasting and accepted.

People remember how you made them feel and if you can connect important information with that feeling as well.

Yeah, even if you just scare the heck out of them, right? Like, even if it's that or if it's really bad news, they're still going to remember so as a leader, you have You know, there's this full range of emotion that you can share with others or let others experience from your storytelling. And none of it's bad. I don't judge emotion as good or bad. It just is what it is. And we can't have a complete thought without an emotion attached to it. We're humans Yeah.

is who we are. And one thing I love about the moth is that you get so many different human perspectives, from people all over the world from immigrant stories here, and people moving to America to a guy who grew up with a nudist mother lived in, like, I didn't realize that it wasn't normal to have your mom walk around naked. And he was like, I went and found that out. And I was like, What? People were like, oh, man to let grow up with that. And then, like, we will maybe look like the crazy ones are wearing clothes all the time. But it's like, it's so cool that those stories that one I love the most, because those are people that were trained how to tell that story. Yeah. And so like anyone can tell a story, whether you're in leadership, starting a podcast, running a business, everything else in between the stories connect us.

And that's what podcasting is, thank goodness, right? Like to be able to learn new information and get it in a format. That's a story way, way, way better than reading a policy on paper. I want every policy document to be spun into some story that I can really appreciate. Because, man, my fill of policy and regulation.

Yeah, we were just talking a little bit about that beforehand. So if they made all of their training videos, or training policies in the podcast, would that be better for you?

Maybe short episodes. So yeah, it could be a minute, a minute and a half. Hey, pitch this policy to me, like an advertiser might

make it fun. I think if you can't laugh or have a good time with it, there's like, certain things are serious. But yes,

it can be serious and still a little bit entertaining.

Yeah. And you in particular, have a private Facebook group and a private Twitter for your podcast, how have those helped you to grow your, your community? And

well, thank you for that, David. I think they'd helped me a lot more if I focus more time on it, if I prioritize. So, one thing about pad podcasting for me, and why like new ones that are kind of emerging and growing. I see this as a grand experiment. I, I see it as something that I'm trying out and testing and practicing. I wouldn't call myself an expert at it. But I value the experience. And I have value the feedback and I want to learn grow and and develop this thing because I see the potential. And I also see how well, I'm able to engage with others who I wouldn't otherwise be able to reach, for instance. So through Facebook and a little bit of Twitter, I'm not a good Tweeter, I could use some help with the tweeting.

It's a different realm, I guess

it is and I'm working hard to limit my screen time my engagement with the electronic or virtual world, I need to disconnect I am over sure it's good for me to care for myself being outside being away from all of those things, especially when I'm in virtual meetings all day, every day It feels, yeah. So what I do like about the Facebook page, and the Twitter is, I can engage with people about the podcast, and I can engage with people about the topics related to what we might speak about in the episodes, and I can get feedback, I can float an idea with a post or a meme and see if there's real interest or if it's just something everybody has got a swipe. No, not interested not.

They're not gonna like this post about this question or comment on it? Are they gonna like an hour long conversation about that

subject? Uh huh. Yeah, it helps me test some images sometimes. And also some questions. I can test questions like what do people really want to know? or How can I pose this question? or How can I title this podcast episode? Those are all ways that I've used information from social media to form some of my episode ideas.

Cool. Yeah. So it is like a breeding ground for ideas. For that, that engagement with your community, you're there. Yeah. So as your as a podcast grows that also grows a team and you work with teams all the time. So how can you be a strong leader? When oftentimes that team that you're growing as a podcaster to be versatile and flexible? you're hiring people online all the time? How do you be a team leader in an online world?

Oh, my goodness, clarity. Clarity is, I think the the most important part for me, I need to be clear on the purpose of the episode or the podcast itself. This series, I need to be clear in communicating my expectation to those who I employ. And I need to provide feedback about Yes, this is what I asked for or expected, or Wow, you really exceeded expectations awesome. Or Ooh, this isn't quite what I expected. Let's figure out where it went wrong. Like, it could totally be at me, I might not have delegated appropriately or communicated with clarity. And that's all good stuff. I think exercising leadership and employment, you know, employer, employee or vendor customer relations, right online. It you really have to exercise all of those leadership skills. Amplified.

Yeah. Speaking of amplified, so weird transition, but you said the word and now it's on my mind. You also started, are we gonna backtrack to your story more? Oh, yeah. You also started the amplify Oshkosh.

Yes, I helped create amplify ash cash, which is a little bit about it. Oh, yeah. It's one of my favorite projects of all time. I think we're seven years and maybe going on eight years into it.

So almost as all this change management, yeah, almost as

long as my company. Well, it was really because when I started the company, yeah, I had so much extra bandwidth. Not enough customers yet, that I had to do something with my time otherwise, my husband was going to throw me in that river. That's great out there. So

yeah, we'd like to keep you dry,

dry, alive.

And happy and helping the community and helping the community.

So amplify ash cash, I partnered with the Chamber of Commerce, and some local tech startup owners in town, some people from the school district, and people from the Technical College, and also the University of Oshkosh, we all got together and created amplify hashcash to bring tech minds together big and small, and the community at large to learn about how technology that exists now and also is being developed helps grow your business, your career, and your education. And how much of that vibrant tech is created. And how is it lived right here in ash cash. But even more so East Central Wisconsin, this new North region, you know, extended north to Green Bay. So exactly where the Appleton Podcast Co-op serves like this is technology we want to feature you in amplify. Because this is where it lives and grows. And people don't know it. It's that Oh, best kept secret or hidden, hidden gem right? Nobody wants a gem to be hidden. Know

why we have necklaces and nobody wants the

best things to be secret. So So yeah, amplify ash cash. It's purposefully named amplify because we want that technology and those bits of knowledge in the community and to be there present. And above all the noise of everything else that's going on, because it's really rockin here.

How was that tech? Like, obviously, within the America, like tech is blowing up everywhere. And like years ago, I'm sure it was a little bit smaller. But now it's in the news every other day and the big tech companies dominate everything. Why tech?

Oh my gosh, everything's tech right now tech is advancing at an exponential pace. You and I are sitting here talking, creating a podcast. And meanwhile, there's artificial intelligence machines, right bots, creating other artificial intelligent bots without any human assistance. quantum computing is changing the world as we speak. We just can't see it yet. So and and then you think about you know, work from home. All men zoom and video conferencing and all in all in all, in all the ways robotics, right? What robots can do all the ways technology is impacting our day to day lives. It's happening fast, the change is happening at an exponential pace, humans have not evolved to adapt to those changes at an exponential rate. So yeah, we're in trouble and technology is where is that? So that's why it's necessary.

Tons of opportunity coming forward. You don't have to sell me on it. But I'm trying to just give you a little platform there to talk about it a little

more. I don't know if you know, David, more than 25% of the state of Wisconsin's technology jobs are in the new North region, and only going to grow so you think about like the big cities Madison Maki was you would think were the hub was, it's really concentrated in this box Valley region. And it's pretty remarkable. I mean, people are moving to this area, young people are moving with their families, because the living in Wisconsin is great. It's a beautiful place to raise a family to live to be involved in a community. You can come to a city like ash cash, and kind of like me, I helped create amplify, right? Yeah, you can be any old person, I'm really not that special. But I can leave my mark, right? Like, it is indelible what I create and grow here and ash cash people will know about, and it will be lasting, and it will have a positive impact for generations to come. That's important to me. I think that's exciting. And there's room for more of us. So yeah, come on over come to Wisconsin, there are great jobs. If you're interested in technology, you'll find it here and you'll get this great lifestyle to go around. Yeah, along with it. I mean the rivers right. It's beautiful.

Welcome to the Podcast Fast Class, it's officially time to put your nose to the grindstone or your mouth to the microphone. This is the first of eight check ins before the end of season one of APC Presents, you should be releasing a trailer and submitting your RSS feed to the listening platforms today. Yes, today to be entered into the Podcast Fast Class giveaway, you'll have to release three episodes by the end of this first season. Which if you track with us, that's an episode every other week. Totally plausible, right? So get through it. I believe in you. But maybe you've got a few extra questions or some doubts. Well, good news for you. We've got a place for you head on over to the APC members Facebook group, and we would be happy to help link in the notes back to the show.

The music venue.

Like if if I feel like I have to work on a Thursday night in the summer, when water fest is on and all those big bands traveling from the Twin Cities or Chicago or Milwaukee into wherever Detroit they stop in ash cash and play a great gig at the leech rate outside across the river from me I can just open my window and and hear it. Sometimes I can hear it and not open.

Then you know it's a good show. Oh, it's

a great show. I even get some of the lights, you know? Yeah, it's fine. You don't even

have to leave your office though.

I do I do. Because there's not nothing like dancing in a crowd and watching the band jam. Yeah,

I missed that. I haven't been to one of those in a while. But we'll get it back. Eventually. We will we're we're slowly slowly getting there.

Yeah. Michelle, our ops director, she owns and operates cover box band. So that's a very popular Wisconsin band and known nationally. And through you. Yeah, yeah, it's a lot of fun. And so we get to know a lot and they play at water fest every year, at least one sometimes a couple times. During the season.

I grew up in southern Wisconsin near Madison. So I don't know not super connected. But I know one of the reasons why I started this podcast. APC was so I could meet other people that have similar interests. So it's so cool to see that you run in business, love music and love everything about this city and I've sort of fallen in love with it. Ash cash all the way up to Green Bay in the last three years as well. What else do you love about living here in Oshkosh?

Oh gosh, I grew up in a small town in northern Wisconsin. rhinelander Wisconsin, home of the hodag for all of you out there who know what a hold egg is. Get back to us on that to order if you want to know what the heck a hood egg is.

Take a selfie with With a picture

or where you're holding a gear like you must have own a T shirt or a hat or I don't know, my husband's got a hoodie to Oh does he? leg I drew it. I used to paint the whole day got in the gym floor when I was in high school. When they refinished it. Wow. Yeah, that was fun. Anyway.

Oh, yeah. Really small town. Really big Music Festival up there

really big. Yeah, it probably quadruples the population of the city. Yeah, he's about 8000. I think they get, I don't know, 50,000 people in a country fest. Anyway, I grew up there. Small Town knew everyone knew how it worked, right? could get things done. The community when you were growing up there, you know, you were raised by a community. You couldn't get away with crap. I mean, yeah, which was

also down the street saw you as your mother was

down the street or across the lake, or Yeah, you couldn't even go in and jump in a lake without being. So I loved that experience. And the sense of community and the sense of knowing and being known and understood. Ash cash has that small town feel, even though it's a bigger city, you know, it's a, I don't know, what do they call it like a class three city or something like that? I'm not sure of all the demographic terms, tier three, or tier three city. And I still know a lot of people here. I might get Ninth Street and witsel confused all the time. Like I can get around Chicago and New York sometimes easier than I can get around in ash cash. Like, yeah, I'm just driving down Switzerland, my ghetto. I'll be talking on the cell phone. I'm just passing harmonics. And they'll be like, Mom, that's Ninth Street. Like, Oh, damn, don't get these mixed up.

It's you know, sometimes you just don't think about it, because it's not as complicated and you're just like, Oh, I'm just driving down the street. That's where that small town feel comes into it.

I'm either gonna get there a little quicker than I expected or a little later than expected. That's all that matters.

Oshkosh. All the way up to Green Bay is like that. It's not a big city, but it's a big city at the same time.

Yeah, I can do anything here. I can see a symphony concert. I can go to an art exhibit. I can go hiking, boating, biking. I can go to a great religious celebration somewhere, government school, and anything that I would want to do or any of my family or friends or the it's all right here within an hour or less. Yeah, have a drive many times, you know, just a short walk. Sleep,

which is awesome. So this is our pitch for to invite you to come live in Oshkosh, Appleton or Green Bay? Yeah. What do you say?

Nice. I would say yeah, Ash cash. I would. I would. I didn't think that up until about 2008. Yeah, I just didn't understand how ash cash worked. I spent too much of my time working other places. I lived in ash cash, but I didn't really get to be an ash cash. immerse myself in ash cash until about 2008. And then from that moment on, I was like, This is my hometown. I grew up in rhinelander. But ash cash is my hometown.

And you you raised your family here? Yes. Yeah.

three kids. They're grown up now. I won't even tell you how old they are. Because they're as old as I feel. Very. Oh, yeah.

So you're involved a lot of tech stuff. Do you know how to code or program at all? Oh, hell no.

I don't know how to code. And I don't know how to program. I learned Okay, I learned and then I forget, I'm just amazed like when all that code shows up at my screen, I'm like, wow, this is what makes it possible for us to zoom. Incredible

or just brings up my website so it looks nice. Yeah.

And I look at it and I go Okay, who do I need to call to make the adjustment? Because I'm connected to those people. Yeah, so um, I'm good at the human side, not necessarily the machine side. But if you partner me with somebody who's really good at the machine side, we can get a lot done we can change the world Yeah,

cuz you see the value in the technology side and you can make those connections to the human side which those technology people sometimes lapse and being able to make those those human connections. Yeah,

tech is really all about doing Hmm and humanity is about being and if we do do do, we miss out on who we get to be. And I have a friend out east David Ryan Polgar. He has a podcast called funny as tech. It is as funny as that. Words either to the dad joke, a joke, whatever, right? And he also created a movement or an organization called all tech is human, and he's a tech ethicist. But it's interesting because humans are what created TAC. I mean, bottom line, bottom line, bottom line, bottom bottom bottom, but tech is the doing it's the thing, right? Well, it's also the creator now, but we got to be careful about how we do that. So Oh, no, I don't know

that it's a tool. Tech is a tool that we wield and falls back on us on how we wield it.

Yeah, I keep having to flip that in my head intentionally. Right. You, you've got artificial intelligence. And we need to flip that to intelligent assistance. So the AI needs to become AI. A. The technology is there to help humans. It's not Skynet.

Terminator. Yeah. Yeah. Or at least, those movies are. Yeah, I don't think anyone actually wants to live that out.

No, nobody wants to live that out. No, no, no.

That's cool. I think we need those bridge makers, I think I'll call you. Oh, between the tech and the human side of things.

I like that. Oh, I can't wait. Next time somebody asked me can you code? I'm just gonna say no. I'm a bridge maker.

Well, there you go. We started touched on it a little bit earlier. But why did you actually choose to start a podcast?

Oh, I chose to start a podcast because I wanted to become more familiar with the technology. And I am an experiential learner. Yeah, yeah. learn the hard way. So I created this podcast. And what I didn't know about creating a podcast was that all of a sudden, I was starting a media company. Yes, you are. And that's not my area of expertise. But I'm getting better at it, learning and growing. So I started it really to test some ideas and attract a larger audience where I could maybe grow some business and some customers. And I have I have attracted some clients and client interest through the podcast. But it really, the podcast is much more playful, even though it's got a business intention. And sometimes business subject matter. It's a lot more playful.

Yeah. podcasting, because it is just really that conversation, I think allows for people to take more time to be playful with it and not be not necessarily need to be as serious, which I think is great. Was there any thought about doing video or anything like that? Or is it really just explore this audio medium?

Yeah. So yes, we did one episode video, zoom to zoom. And I didn't get it up on my like, regular, never stop conquering podcast site, it is on the Facebook page. And one, it's because I'm not a tech person. And too, it's not how I like to absorb content. Like if I'm listening to something, and absorbing that content. I love the idea of not having the visual, I like to imagine while I'm listening and form some of my own ideas. And it allows me that way of being creative. I love I can get more involved in the story. And less distracted by how things look, or whatever else is going on it just I can close my eyes and hear it and understand it with my whole self rather than opening up more of my senses to absorb the content and being distracted everywhere.

Yeah. allows you to engage with the human across the table a little bit easier.

Yeah. When I reach them, and and when I absorb it to plus Did you ever try editing video? Yes. Oh, we did a LinkedIn we did a video series. And I guess it's thereby it's also on YouTube. So maybe we have YouTube stuff. Oh gosh. They are the most ridiculous and fun videos like honestly, you would not know that. We work with global organizations, you know, implementing critical change, you know, everywhere. There was one filmed right down there by the river, and I got soaking wet, because we were working with water and trying to demonstrate or provide a visual analogy. Yeah. It was, it was fun. Oh, it was fun.

We would like editing it, editing it. I said, you asked if I've ever edited a video and I said, yes, you do the pain. And you know

the pain in it. Yeah, I know the pain in it, because I gave it a whirl. And then I gave it to Michelle to do and she did much better. And if we were going to pursue that further, we would hire a professional to get it done. But again, it's a grand experiment for us. Yeah. Yeah.

Awesome. Yeah, that's the beauty of content creation is that it is an experiment. And you're figuring out what you like, what people like from you, and being able to show your personality to other people. And so that's what podcasting is all about. I think, for you, it's an extension of your business and your personality, other people use it for art and everything else. But it truly can just be being able to add value to people that you could potentially work with people that you currently work with that you may not be able to get on the phone every day, but they can call into your phone, or listen to your podcast. Have you ever thought about this is a an idea that's been populating recently in businesses, but there's, it's a private podcast exclusively for a company?

Yes, we've done that. So as change management, and as change and communication leaders, sometimes it's great to have an internal podcast for teams and employees to tune into to understand, you know, what's happening around here? What is it going to be, you know, what's the new way around here going to be like, and how, what's my responsibility to get to that place? podcast, podcasts are a great way for leaders and teams to share their vision, their experiences along the way, it works well as an internal edutainment, or infotainment type of media.

Yeah. And it's easy to do throw a USB microphone on the CEOs desk and say, talk about your tell your story. Yeah, say how allow them to be transparent with people. And then employees can listen to it while they're making a cup of coffee or something.

Right? Oh, it makes a big difference in and also, it, you can't help but bring out the human in that leader, even if they are typically really buttoned up, you know, if it's a financial company, or maybe legal or something where people are a lot more reserved, in their engagements at work. You put a microphone in front of them, and a person like your i o asks questions, you know, curious questions. And I mean, I can ask people all kinds of questions, and they'll generally give me the answer. I don't know why. They find it so easy and safe to just open up. Maybe it's because I don't judge anybody for anything. I just genuinely want to know. I'm curious. because

like you said earlier, you extend that full trust in them? Oh, sure. Maybe they certainly there's maybe some reflection of that back because you're going all in on them. They can I think I can definitely feel that.

Thanks. Yeah. So anyway, they become much more human. And guess who loves that? Every stinking person who ever has will or wants to work with them? Does, you know, yeah. They love that.

So it's a tool. People are using podcasting as a tool for crafting the company culture. Yes. Managing that change.

If I come in with a camera and a microphone. Nope, the pack too buttoned up.

Just the tie and my good. Okay. Hello, everyone. And yeah, there's, that's what I love about podcasting, dude, because that's like, I think a majority of people are insecure about the way they look or want that first impression of the look to be the most pristine thing that they've ever, ever had. With podcasting, there's no visual to misconstrue or anything like that. The tone of the voice is what carries through and I think that that has huge impact on for people.

It sure does. And the other thing that you said people don't generally like, the way they look, I've got a question. Do you like the way you sound when you listen to your podcast?

Well, when it when it first that everyone hates their own voice,

oh my gosh, like, I sound like that. No,

there's actually a scientific reason for it. So your Jawbone actually transmits bass tones up to your own ear. So what you hear in your own ear sounds a lot better than what you actually sound like. So that's why there's a general shock for everyone. That's like, that's what I sound like recorded. Oh, my gosh. But I think just to that, and just to you, I mean, isn't it amazing that we all have unique voices?

Oh, I love that. Yes. I love recognizing people's voices, too.

Yeah. So like, in the grocery store, here in Oshkosh, or up in Appleton, someone yells your name from across the and you instantly know who it is? Like, that's the power of voice. Yeah, it is. Yep. So what did you think would be easy about podcasting? And what was actually what was it actually really like,

Oh, I thought podcasting and producing one a week was gonna be simple, like, no problem. We can squeeze it in. It's only you know, an hour or less. I mean, come on. And we have this lineup of great guests and speakers. What What am I worried it's hard to produce week after week at what I learned is produce gobs of them, and then release them a weekend. That's what really works. And honestly, I have gobs of never stopped calm, conquering, produced, and I need to get back to releasing they need some polish it. Yeah, I'm ready. So you know, Spanish

in touch as well. Yeah. We'll look forward to hearing those very soon. Hopefully.

I hope so, too.

So what advice would you give to someone wanting to start a podcast?

Do it? I would say just jump in and do it. You know, get over the idea of perfection. I have never heard a podcast, even really produced podcasts come out and be published. Perfect. They're not. And there's something great about that, you know, there's just it's real, it's authentic. So get out there and do it don't look for perfect. Look for this was a great message. This was fun. People need to know this kind of content, and put it out there and put it out there. There's

always that growth, you will grow.

Yeah, don't get freaked out by the initial numbers. Don't get freaked out by the later numbers. It's just going to happen. what you have to offer will have an audience that's what's amazing to me. There's so many different things to learn and listen to in the world of podcasting. And each podcast has an audience. It's beautiful.

There's certainly ways and tactics that you can do to be on top of it and grow faster and things like that. And that's where we as APC, I'm sure you would love to be fine with having a conversation with people in the group.

Oh, yeah, that's the second thing. ask lots of questions about Oh, and from friends who, who are working on this friends or connections? Yes. Get in touch with other podcasters Oh, good. Golly, I'd

never get to where I am without that. Yes. And overall, just have fun with it.

Oh, it's fun. Yes. Have fun.

So how? Well, two more questions. Yes. Oh, have you grown as a person since starting your podcast?

Oh, how have I grown as a person? Oh, I've met great people. And I don't get too hung up about what is out there about me. Yeah. And what I have to say, I have learned that it's valuable. I don't have to sell the value. I just have to be that. And so yeah, it's helped me grow and like, take a burden off of me of is this valuable. I need to drive value I need to dah dah dah dah, dah, I need to create something valuable. It is valuable. And it doesn't have to be hard work. It can be kind of fun and easy. And that's what I've learned. So that's very satisfying.

But you don't have to overthink it. I don't

have to overthink it. I don't have to overproduce it and I don't have to worry about the audience. It shows up. The audience will show up. So creating something to help them find you is of course of benefit, right? And I would say play with that too. Just jump in and experience you'll learn two ways There are resources for knowledge, right? Like other podcasters, the co op, resources, online vendors, there's just a million resources blogs even before you start a podcast, articles, books, classes, a bazillion ways you can learn conventions, right? There's conventions. So learn through knowledge book, The sure way to learn for everything is through experience. So it takes a combination of both. I'm very heavy in the experience learning the hard way stuff. But I would say do it and do it without fear. There's no reason for fear. Yeah. Well, thank

you for those those wise words and encouraging words. Is there anything else you'd like to the listeners to know?

I just want to thank them, thank them for being there. Thank them for feedback. Thank you, audience for listening in. Thank you for the feedback that you're giving or about to give. And thank you for trying it out yourself. Like I encourage you to try it out yourself. That's, that's my last message be a guest or via host.

There it is. Get out there. Well, speaking in this dream of gratitude, thank you so much for being on the show. Thanks, David. A truly wonderful conversation. I hope you enjoyed listening to Tina, as much as I did. The podcast is on hiatus right now. But please be sure to go follow review and listen to the never stop conquering podcast. There are five great conversations out that Tina had with some of her guests. You can also connect with Tina directly on social and through her website. And if you're looking for help with your own podcast, head on over to Appleton Podcast Co-op comm for community support resources and the chance to win some free gear. If you know someone in Northeast Wisconsin who likes podcasts at all, share this show with them. And if you've made it this far, please rate and review the show on pod chaser or go make one of those Twitter accounts that only post the same thing over and over and over and over and over and over and over and over and over again, and have it be your review of APC Presents. I'm David Kalsow, your neighborly podcast nerd and thanks for listening

Transcribed by https://otter.ai