This one hour webinar, with Richard Shotton, Founder of Astroten, will give you an introduction to the field of behavioural science as it applies to marketing, using a simple framework to make sense of academic findings. Richard covered some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as new and lesser-known research that will give you the edge. This webinar session was chaired by Ian Greenhill, Co-founder and Managing Director of Studio Something and MSS Advisory Board Member. All our Inspiring Minds events are free for Marketing Society Scotland members. ----------------------- To learn more about becoming a member of The Marketing Society in Scotland, London, New York, Dubai, New Delhi, Singapore or Hong Kong, head here https://marketingsociety.com/why-join-our-network