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Unlocking Certification Secrets with Tawanna Heyward-Bey
Episode 614th March 2023 • LaQuita’s Toolbox • LaQuita Monley
00:00:00 01:01:48

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Strategic Marketing through Certifications: Insights from Tawanna Heyward-Bey

After being unexpectedly laid off from her job, Tawanna Heyward-Bey was determined to make her entrepreneurial dream a reality. Little did she know that her journey would lead her to discover the power of certifications and gain access to a life-changing contract. Follow Tawanna's unexpected story of success to find out what happened next!

In this episode, you will be able to:

1. Grasp the significance of certifications for minority-owned businesses.

2. Uncover the truth about misconceptions regarding certification eligibility.

3. Adopt certifications as an effective marketing strategy.

4. Steer through the certification process using expert advice. 5. Use certifications to land valuable contracts and partnerships.

My special guest is Tawanna Heyward-Bey

Tawanna Heyward-Bey is a powerhouse entrepreneur with nearly two decades of experience in the world of business ownership. With a background in human resources and an unwavering passion for helping others reach their full potential, Tawanna has become a force to be reckoned with in her industry.

As a certification and contracts guru, she has dedicated her career to teaching small business owners the value of utilizing certifications as a strategic marketing tool. Tawanna's expert knowledge and guidance have opened doors for countless entrepreneurs, enabling them to access lucrative opportunities they might not have otherwise been aware of.

The resources mentioned in this episode are:

  • Order the book Get Certified: Learn the Basics and Benefits of Certification by Tawanna Heyward-Bey and LaTanya Michelle.
  • Watch the free webinar that accompanies the Get Certified book for more information on certifications and contracts.
  • Research your business industry and the potential benefits of obtaining certifications.
  • Network with other business owners and professionals to learn about their experiences with certifications.
  • Reach out to Tawanna Heyward-Bey for guidance and support in obtaining certifications for your business.

How Certification Can Help Your Business Grow

Certification can be a strategic marketing tool for small and new businesses looking to grow and increase their credibility. Proper certification can lead to greater access to lucrative contracts and partnerships by showcasing the qualifications and expertise of a business.

Additionally, certification can contribute to a business's reputation, solidifying its position in the market and attracting more clients. By investing in the certification process, businesses can obtain a competitive edge and broaden their reach.

Tawanna Heyward-Bey, a certification expert interviewed on LaQuita's Toolbox, shared her journey of starting a staffing agency and becoming a certification specialist. She discussed the misconceptions about certifications and how they could open doors for businesses regardless of their race, gender, or industry.

Heyward-Bey personally experienced the benefits of certification when she was awarded a nearly three-million-dollar contract with a prime contractor.

Connect with Coach Tawanna:





Other episodes you'll enjoy:

1.Growing Your Business With Faith: Tisha Hammond’s Daily Devotional:

2. Uncovering Success: Dr. Cassandra Bradford's Keys to Unlocking Minority Business Certifications:

3. Unlock Your Inner Author: Establishing a Successful Brand with Stephanie A. Wynn:

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