Hey, Mama! You've probably been told that the riches are in the niches and have heard of the many benefits of niching down, but the real question is, "How to niche down?" When you have so many passions and skills, what direction do you actually go with your business? In today's episode, I chat with business strategist, Lisa Avila, about how to niche down in your business when you feel overwhelmed about what direction you should go in your business.

In this episode, you will learn:

• Lisa's mompreneur journey and navigating running a business while going through a divorce
• Tips and strategies for how to niche down
• How to discover your niche

Connect with Lisa Avila:

• Website
• YouTube
• Instagram: @listathestrategist
• Facebook
• LinkedIn

Resources Mentioned in Today's Episode:

• Niche Clarity Workbook for Mompreneurs - Use code ANDRIA to download the workbook for free

Ways I Can Serve You:

• Join the Marketing Without Socials Email Community
• Week of Voxer Coaching
• ​The Social Media Detox Club
• The Social Detox Accelerator

Recommended Podcast + Business Tools:

• Plug & Play Email Templates: Jenny Roth's Email Insiders
• Podcast Hosting: Captivate (7-Day Free Trial)
• Simplify your marketing through podcasting: Make Money Podcasting Audio Course
• Create podcast content that nurtures and converts your podcast listeners into your paid programs and offers: The Lead Generation Playbook Private Podcast
• Email Marketing: Kit (14-Day Free Trial)
• CRM: Dubsado (Save 20% on your first month or year)
• Website Builder: Showit (30-Day Free Trial)
• Host your community and sell your digital products: Podia

Some of the above links are affiliate links, meaning I may earn a small commission at no additional cost to you.



For the full show notes, head to www.mamaturnedmompreneur.com/episode227/

Connect with Andria:

• Threads: @mamaturnedmompreneur
• Instagram: @mamaturnedmompreneur
• Email: hello@mamaturnedmompreneur.com
• Website: www.mamaturnedmompreneur.com