When you think of your favourite artists, creatives, or brands that you follow online, it’s not their brand colours, their logo, or the aesthetic of their Instagram feed that draws you in and keeps you coming back for more, it’s their personality. It’s what makes them unique and it’s what people love about you, too!

But how do you create a consistent and cohesive brand personality when you are a complex, multi-passionate creative whose mood changes daily, and whose interests evolve all of the time?

That's what we're going to talk about in today's episode. I’m going to help you get crystal clear on your brand personality by figuring out who YOU are as a person, especially as an ever-growing and ever-changing multi-passionate creative.

Check out my previous podcast episodes mentioned in today's episode:

91. 15 self-discovery strategies for artists: How to build a creative business that works for you

56. Brand archetypes 101: What they are, which is yours, and how to use them

Join The Next Level Creative. The branding lab for artists and makers who are ready to take their creative business to the next level.

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