We are continuing our topic on productivity with a deep dive into how we must link everything to our goals. I see so many real estate team leaders that get distracted by something that has nothing to do with their goals.

I have always been able to be really good and really clear about where I'm going. I always have a three to a five-year vision of where I'm headed, a 1-year more specific vision, and then I break that down into quarters and weeks. 

An example would be that you are mid-year in your sales and you decide to switch CRM’s. I’ve seen real estate leaders swich CRM’s every other year. Switching CRM is not going to move you closer to achieving your goals. 

Let’s say you have a goal of $2 million GCI three years from now at 35% profit. You are following your economic model, and in your market comes a company that is going to sell instant offer leads. These are home seller leads that are marketing like iBuyers in the market. You take on this lead source that helps you close 100 more sides, but you aren’t hitting that goal of 35% profit. 

These are scenarios you have to take into account when you’re making decisions on how to grow the top line of your business. What is more important? What goals are you looking to achieve?

We hope you enjoyed this episode of The Business Freedom Podcast. 

Be sure to check out the rest of our episodes to learn great tips and tricks to sharpen your leadership skills.   First time here? Real Estate B-School is a real estate website that coaches real estate team leaders on how to build a sustainable & profitable real estate team that gives you true freedom.   If you are feeling lost or trapped in your real estate business, please join our FREE 30-day Pilot Program. I will work with you on building a sustainable & profitable real estate team that gives you true freedom.   Remember to connect with us on our social networks to stay updated on our latest news, announcements, and more!   Facebook - Instagram - LinkedIn - Twitter - YouTube