Join Ray J. Green as he takes you on a thought-provoking journey into the world of marketing and lead generation in this engaging podcast episode. With a background as a former executive turned nomad entrepreneur and a growth coach for service businesses, Ray shares his extensive insights and wisdom. In this episode, he unveils the six critical reasons why blindly entrusting your marketing efforts to an agency can often result in disappointment, wasted resources, and missed opportunities. Ray emphasizes the fundamental importance of understanding your target market, refining your messaging, and achieving a solid product-market fit before considering outsourcing. If you're curious about when and why hiring a marketing agency might be the right move for your business, this episode is a must-listen. Get ready for a candid and enlightening discussion that will revolutionize your approach to marketing and lead generation.